Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. Your brand won’t get viral overnight without a well-defined approach.
Worried? Don’t be.
In this article, we will take you through the various steps you can take to structure your restaurant marketing strategy in 2019.
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Milk Delivery App Development | App for Milk Delivery | MtoagMtoagtechnology101
Mtoag is an award winning milk delivery app development company in India, USA build custom apps for milk delivery & milk ordering apps at easy prices. Get free quote!
https://www.mtoag.com/milk-delivery-app-development.htm
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Milk Delivery App Development | App for Milk Delivery | MtoagMtoagtechnology101
Mtoag is an award winning milk delivery app development company in India, USA build custom apps for milk delivery & milk ordering apps at easy prices. Get free quote!
https://www.mtoag.com/milk-delivery-app-development.htm
Kitchen Digital Marketing Strategy that will Boost Your SalesKitchenDEV
Effective kitchen marketing strategy is the key for new businesses and well-established kitchen and home improvement stores that want to reach more customers, acquire more leads, and accomplish more sales. Get your newly opened business off to a great start. Improve kitchen marketing plan of your well-established store & attract more customers every day.
Each of these expert tips has combined a wealth of experience & industry knowledge. Attract more walk-ins with local SEO and optimize your website content for search.
Improve Your Kitchen Marketing Strategy with Local Testimonials and Reviews
Plan Smarter Kitchen Marketing with Clever Project Showcases
Improve Your Kitchen Marketing Plan with Winning Website Content
Perfect Your Kitchen Marketing Strategy with Localized Search Ads
Showcase Your Projects on Houzz and connect with homeowners and other industry professionals there
Engage with Local Audience on Social to Boost Your Kitchen Marketing
Attract More Customers with Smart Email Marketing Strategy
Attract More Customers with Simple but Powerful Website Design
Choose a smarter and easier way to create proposals and order cabinets -- use KitchenDEV Cabinet Pricing & Ordering Software that simplifies, automates, and expedites pricing & ordering and makes them precise, efficient, and highly professional.
KitchenDEV can save your time and do all of this for you. Our expert team is always ahead of the game by constantly learning, optimizing and testing new and improved solutions to make sure new customers keep finding you.
Visit our website: https://kitchendev.com
Contact us https://kitchendev.com/contact-us/
Explore our products & services https://kitchendev.com/cabinet-pricing-ordering/ https://kitchendev.com/reputation-management/ https://kitchendev.com/digital-marketing/
If you need more information on how to grow your kitchen business, contact our digital marketing specialists or learn more at https://kitchendev.com/marketing/kitchen-marketing-expert-tips/
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Kritunga Restaurant has been established in Hyderabad in the year 2006, and since then we are continuously spreading our wings to give our customers a real Rayalaseema spicy dining experience. The freshness of our products when combined with the use of traditional homemade recipes and our homemade spices, ginger garlic paste, and ghee are made which provide a unique dining experience that is exclusive to Kritunga.
The coffee business is an exciting industry, far- reaching in its economic impact and rich in history.
It is the world's most popular beverage with over 500 billion cups consumed each year. It is produced in 70 countries with the top three producers being Brazil, Vietnam, and Indonesia. In 2010, the global coffee market was worth upwards of $80 billion USD with 25 million small producers relying on coffee for a living.
More information please visit www.bevexperts.com
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
Wax Marketing explains the marketing program for Vail Place, including the approach, strategy, and results. Presentation for the Minnesota Council of NonProfits annual Technology and Communications Conference.
Serving Up Digital Marketing Strategies for Your RestaurantNirvana Canada
The restaurant business is booming again, and while that’s great news for customers eager to get out and experience new flavours, it also means there are more and more establishments competing for the same customers.
Here are some of the restaurant marketing tips and strategies that will help to build an effective marketing plan for your restaurants which will build a brand identity, magnify your reach, create brand awareness, drive more users, and gain huge audience attention.
Kitchen Digital Marketing Strategy that will Boost Your SalesKitchenDEV
Effective kitchen marketing strategy is the key for new businesses and well-established kitchen and home improvement stores that want to reach more customers, acquire more leads, and accomplish more sales. Get your newly opened business off to a great start. Improve kitchen marketing plan of your well-established store & attract more customers every day.
Each of these expert tips has combined a wealth of experience & industry knowledge. Attract more walk-ins with local SEO and optimize your website content for search.
Improve Your Kitchen Marketing Strategy with Local Testimonials and Reviews
Plan Smarter Kitchen Marketing with Clever Project Showcases
Improve Your Kitchen Marketing Plan with Winning Website Content
Perfect Your Kitchen Marketing Strategy with Localized Search Ads
Showcase Your Projects on Houzz and connect with homeowners and other industry professionals there
Engage with Local Audience on Social to Boost Your Kitchen Marketing
Attract More Customers with Smart Email Marketing Strategy
Attract More Customers with Simple but Powerful Website Design
Choose a smarter and easier way to create proposals and order cabinets -- use KitchenDEV Cabinet Pricing & Ordering Software that simplifies, automates, and expedites pricing & ordering and makes them precise, efficient, and highly professional.
KitchenDEV can save your time and do all of this for you. Our expert team is always ahead of the game by constantly learning, optimizing and testing new and improved solutions to make sure new customers keep finding you.
Visit our website: https://kitchendev.com
Contact us https://kitchendev.com/contact-us/
Explore our products & services https://kitchendev.com/cabinet-pricing-ordering/ https://kitchendev.com/reputation-management/ https://kitchendev.com/digital-marketing/
If you need more information on how to grow your kitchen business, contact our digital marketing specialists or learn more at https://kitchendev.com/marketing/kitchen-marketing-expert-tips/
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Kritunga Restaurant has been established in Hyderabad in the year 2006, and since then we are continuously spreading our wings to give our customers a real Rayalaseema spicy dining experience. The freshness of our products when combined with the use of traditional homemade recipes and our homemade spices, ginger garlic paste, and ghee are made which provide a unique dining experience that is exclusive to Kritunga.
The coffee business is an exciting industry, far- reaching in its economic impact and rich in history.
It is the world's most popular beverage with over 500 billion cups consumed each year. It is produced in 70 countries with the top three producers being Brazil, Vietnam, and Indonesia. In 2010, the global coffee market was worth upwards of $80 billion USD with 25 million small producers relying on coffee for a living.
More information please visit www.bevexperts.com
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
Wax Marketing explains the marketing program for Vail Place, including the approach, strategy, and results. Presentation for the Minnesota Council of NonProfits annual Technology and Communications Conference.
Serving Up Digital Marketing Strategies for Your RestaurantNirvana Canada
The restaurant business is booming again, and while that’s great news for customers eager to get out and experience new flavours, it also means there are more and more establishments competing for the same customers.
Here are some of the restaurant marketing tips and strategies that will help to build an effective marketing plan for your restaurants which will build a brand identity, magnify your reach, create brand awareness, drive more users, and gain huge audience attention.
The 5 Key Elements of a Successful Digital Marketing Campaign.Alobha Technologies
Large-scale digital marketing strategies are complicated projects, so even with the best of intentions, things may go out of control quickly. A lack of cohesion and a lack of teamwork; too much of one strategy and not enough of another. Your Digital Marketing Campaign may sometimes go horribly wrong with one small error. But when the ideal mix of digital marketing strategies is combined, success comes. The major components of a digital marketing plan are outlined below. You may succeed by standing out from the crowd with the help of a Digital marketing company.
6 [fresh] digital marketing tips that will help businesses combat coronavirus...Charlesbab16
We understand that this is a stressful time because of the recent outbreak of the coronavirus. Here are 6 key digital marketing tips that will help you bounce back stronger. View more information at https://colorwhistle.com/digital-marketing-combat-coronavirus-impact/
Q4 Metrics of Success: How to Measure the Impact of Your Holiday CampaignsTinuiti
The holidays are fast approaching and with those eager consumers looking to complete their shopping list. Savvy marketers are already planning and executing for their seasonal campaigns, but many can get stuck on a crucial step of this process: determining their key performance indicators (KPIs). In this webinar, we’ll breakdown how to establish your marketing goals, identify metrics that indicate success, find the right attribution model, leverage metrics to inform testing, and more!
Want To Improve Your Internet Marketing? Try These Ideas!Jacob Tamazyan
There are lots of different ways to market with affiliates, depending on your technical expertise. Think carefully about the product or service you are promoting.
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
You may keep wondering how some companies grow 600% in a few years while some get stuck at the same point. You might think that the only way out to increase your customer base and revenues is to involve so-called Ad Fraud. However, as 2018 showed, honest strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.
Based on the top lead generation strategies that worked in 2018, find here a list of 10 most effective tips for you
The restaurant business in India has come to a halt. The nationwide lockdown in the wake of the coronavirus pandemic has sounded the death knell for quite a few restaurants and pushed many others to the brink. There has been virtually no business for almost four months now, and delivery orders are insignificant.
We take a look at what restaurants can do to spend money wisely, frugally, and effectively to reach their target audience and increase sales
Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that the site keeps your visitors engaged and interested.
There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content.
So what many small businesses do is create a Facebook page and forgo the website. There is no question that Facebook and other social media outlets are an excellent place to begin but if you want to gain the trust of your customer you need a website – it really is that important, because it shows that you have a company that is established.
A Restaurant POS system is an integral part of your restaurant’s operations – takes care of the billing, ticketing, invoicing, tax management.
It not just takes care of the critical day to day operations, but also provides data for holistic restaurant solutions. Like loyalty and CRM management systems, analytics and decision making.
Functions that are often overlooked in a busy restaurant despite being potential growth drivers.
A tie up with online food ordering aggregators such as a Swiggy and Zomato is essential for any restaurant – big or small. In this article, we will be listing down all that you need to know about tying up with Swiggy or Zomato.
Your restaurant kitchen is that inevitable part of your restaurant which single-handedly decides the success of your establishment. Think of it as a battery of a car. If it is kept in good condition with regular analyses and maintenance, the car runs smoothly. Ever since the restaurant world adapted to modern technologies, kitchen management is no longer a headache.
The back-of-house operations of a restaurant are always the busiest and the most hectic. Basically, the restaurant kitchen. It is not your everyday kitchen. In a restaurant kitchen, food is prepared on a large scale. Multiple batches of the same dish are made throughout the entirety of a day. The kitchen staff is always on their toes creating and recreating enjoyable meals for customers. The pressure is naturally more when chefs get repeat orders.
Keeping in mind the significance of a kitchen in a restaurant, kitchen management becomes an inescapable task. Therefore, how one must manage a restaurant kitchen effectively? What are the challenges faced by restaurateurs? And since it’s not a straightforward job to manage a fully functional kitchen in a busy restaurant, what are the factors to be kept in mind while managing a restaurant kitchen?
Managing a restaurant is surely a daunting task. There are so many functions you need to monitor in a limited amount of time.
In this write up we will give you an extensive checklist of restaurant management tips. One that would cover all the critical arms of your restaurant business.
Let’s get started!
Cloud kitchens are a tidal wave of a trend for food businesses. And restaurants are quick to surf this wave. You don’t have to look too far to see the tsunami of restaurants or ex-CEOs that are adopting the cloud kitchen concept. Fat bottom lines? Fat bottom lines!
Faasos & Freshmenu, are big examples of cloud kitchens in India. Deliveroo & Uber Eats make this possible in the US and Europe.
But no matter what social media would have you believe, it’s not all sunny in food biz heaven.
The rising competition in the restaurant world is real and it comes with high-rent, expensive designs and rising costs. And hence the stratospheric popularity of the Cloud Kitchen concept. Think lower real estate costs, a reduction in order processing time and quicker deliveries.
This means you are serving more customers per hour. What’s not to like?
Here are the key headers that would be covered.
What is FSSAI License and Registration?
About the FSSAI Registration and License Issuing authority
What documents do you need to apply for an FSSAI Registration?
How to get an FSSAI License?
Checking FSSAI Registration application status
Types of FSSAI Licenses
Cost of an FSSAI License
Validity of an FSSAI License
Steps for renewal of the FSSAI License
Why restaurants need an FSSAI License? (Benefits and legal aspects)
Other licenses you need to have at your restaurant
Frequently asked questions around the FSSAI License and registration
NYC PIE is a gourmet pizzeria specializing in New York style thin crust pizzas.
The brand is the brainchild of Raj Rao, an ex-Four Seasons, Ritz Carlton F&B veteran of 30 years and Sukriti Singh Rao. They knew that pizza as a category is loved by most people and so they started their very own pizza brand in August 2014.
Since then they have transformed the majority of the business into a cloud kitchen model, drastically cutting overheads incurred in running a dine-in space.
We had a chance to chat with Sukriti Rao for this edition of Straight Outta Kitchen.
Are you ready for the time when even more than half of the restaurant consumption happens outside the restaurant? It’s certainly around the corner.
If you have more questions about setting up your cloud kitchen. Ask in the comments and we’ll get back to you.
So we analyzed EVERY restaurant name rated above 4 (as a general indication of customer love) on India’s most popular restaurant discovery app. That’s more than 3500 restaurants.
The Licensing Act 2003 states that one needs a permit to sell alcohol in India. Even if you want to give away alcohol for free, you’re required to have this permit. This is because the mere act of giving alcohol away for free is seen as an incentive offered to your customers to purchase from you- one that is a part of your pricing structure.
Restaurant liquor in a pub, a bar, a hotel and so on is legal only and only if the seller holds a valid liquor permit, also called a liquor permit. The agency in charge of approving this license is different in each state across India but it is heavily regulated by the government. Furthermore, cities can also have certain restrictions that are particular only to them. Each state has its own set of rules for restaurant liquor, alcohol consumption and age restrictions. Also, the government forbids home delivery of alcohol. It can solely be bought physically from a licensed shop.
A liquor permit for a restaurant is completely different from the liquor permit acquired by wholesale shops. It accounts for different aspects of sale and distribution, types of alcohol being sold, pricing and so on.
An L1 license, for instance, is granted to companies that run a licensed manufacturing unit. On the other hand, an L6 license would be granted to bottling plants or working distilleries. A P-13 license would be granted to licensed hotels and restaurants to serve alcohol on and off their premises on one specific day for a particular function.
Cloud Kitchens and online food delivery are essentially meeting the needs of the younger generations which we call – millennials and Gen Z. They value diversity, more choices, and urban living. Read more - https://limetray.com/blog/cloud-kitchen-business-model/
Here’s what happens exactly in a cloud kitchen model:
Orders come in, meals are cooked, packed and then whisked immediately to their delivery locations by the assigned fleet.Why does this work? Because you’re cutting costs on front-of-house activities and concentrating on your food. With the availability of third-party services and the growing comfort of mobile ordering, this model seems just right to experiment with. For more benefits,go to our blog.
Food truck business or a restaurant on wheels has been gaining popularity as a concept in India, among entrepreneurs and consumers alike. In this article, we will take you through everything you need to know about starting a food truck in India.
Let’s start with these things:
Costs involved
Licenses needed
Benefits you can get
Points to keep in mind
Food truck marketing
Some restaurant advertisements are easy to forget. Others end up being viral but short-lived. And then there are those which point toward a bigger cultural shift.
Our goal is to sift through all these ads and find you the most important trends to pay attention to. So that your restaurant not only advertises but actually does it well.
Restaurant commercial kitchen equipment are appliances that are used to produce, store and, to a certain extent, cook food. Everything from sleek kitchen stoves to huge refrigerators, fall under these appliances. Today, most of them are electrical but some are still powered by gas.
You can focus on restaurant management systems better once your commercial kitchen is functional.
Menu Engineering is the study of carefully designing food items on the menu based on their individual prices. High margin dishes are highlighted vividly so as to attract as much attention it can. This helps in increasing your restaurant’s profits.
There are people who are specifically devoted to making creative restaurant menu card designs based on certain price metrics and other factors. Global restaurant consultant, Aaron Allen, did a study which suggested that various colors used to describe dishes on the menu had a varied effect on customers. According to his research on the Psychology of Menu Design, he said, green color on menu items meant the food is fresh and organic, orange stimulates appetite, yellow attracts the reader’s attention since it’s a happy color, and so on.
So now, it’s only fair that you work towards building a great restaurant menu card design. Something as minute as colors on the menu could affect the customer’s opinion about your restaurant. Also, remember, this is not a one-time job. With an influx of new cultures and trends, it’s important that you update your menu cards to suit these changes.
Today, restaurant software influences nearly all core functions of a successful restaurant business – acquiring customers, booking tables, processing orders, kitchen displays, billing, payments, inventory, marketing and retaining customers. Online delivery marketplaces and restaurant aggregators have caused restaurant owners to re-think their business models and explore different revenue streams. And Restaurant-Technology is growing steadily as a separate category than the overarching and more noticeable “Food tech”.
To better understand the entire software stack used by restaurants, let’s divide them into two categories – guest-facing and back-of-house. Guest-facing restaurant software is any software (think app, website, online ordering, loyalty) that a restaurant guest comes directly in contact with. Back-of-house software refers to tools and software that restaurants use to streamline their operations and make their processes more efficient.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
16 Restaurant Marketing Ideas to Include in Your 2020 Strategy
1. Salad Company’s Instagram feed to engage with
customers
December 21,
2018
16 Restaurant Marketing Ideas to Include in Your 2019
Strategy
limetray.com/blog/16-restaurant-marketing-ideas
Have a restaurant that serves awesome food? Great! But guess what? That alone won’t
bring more people to your doorstep. Your brand won’t get viral overnight without a well-
defined approach.
Worried? Don’t be.
In this article, we will take you through the various steps you can take to structure your
restaurant marketing strategy in 2019.
1. Social Media Promotions
Social Media is the voice of your brand. It is an engagement machine where you can
build great content – to increase.
Did you know that as of 2017, an average global internet user spends about 135
minutes per day on social media. (Source: Statista)
Well, most restaurants have a
social media brand. But are they
creating enough visual content to
attract customer eyeballs? Here
are a few things that may need
your attention.
Call to Actions – For
example – have an order now
button that redirects people
to your online ordering
platform.
Video Marketing – Videos
are viewed 5 times more
than static content. Every
day, around 8 billion videos
get viewed on FB alone.
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2. Creatives and Templates – Be sure to use visually stunning social media creatives
to entice your audience into action. You could make use of attractive social media
templates to make your brand stand out.
So what can you show through these videos? Here are some ideas to get started:
Behind the scenes and recipe videos of your famous dishes.
Videos of how your restaurant looks on special occasions.
Quick mocktail and DIY videos.
Note: Do keep an eye on all the best practices as you go about making a new video.
We’re sharing some right here:
Use memorable images – Lure your customers in with delicious dishes at the
restaurant – remember mouth-watering food items help initiate that impulse to
buy. Couple it up with a discount message to increase your conversion likelihood.
Try live video – Live video streaming is a great way to let people know all that’s
cooking (literally) at your restaurant.
Social media strategy – An average internet user is present on at least 7 different
social accounts. For a restaurant, here are the top 3 social sites you should leverage
to increase your brand reach.
Instagram – useful for pushing images and videos
Facebook – Needs no introduction: 78% of businesses use Facebook ads as a tool
to increase business.
Twitter – Live tweeting, engaging with your customers.
2. Restaurant Loyalty Programs
A major chunk of your business comes via your existing customers. Your restaurant
marketing strategy should engage customers so that they keep coming back to your
restaurant.
A restaurant loyalty program rewards your customers if they make repeat visits to your
restaurant. An omnichannel strategy will make it more attractive to the customers.
So what are some ways to take your loyalty program strategy to the next level? Here are
2 ideas that you can try:
Offer referral incentives – Provide benefits to customers who refer your brand to
their friends. Make them your affiliates. Incentivise them so that they can tell
everyone about the great experience at your restaurant.
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3. Provide extra points for social sharing – Social sharing is great as it amplifies
your brand’s presence on the web. When customers provide you a review,
encourage them to share it on their timelines so that their connections see it too.
You can promote sharing by providing freebies like ‘Get 40 points for sharing your
review on platforms’ Positive reviews act as a great indicator for people to check
out a restaurant.
For more ideas on how to promote your loyalty program check this article.
#Tip: Before promoting your loyalty program, answer this question – Why should a person
sign up for the program? You’re on the right track if an answer strikes right away.
3. CRM (SMS and Email Marketing)
We like to call these two as the vital pillars of your customer relationship management
strategy.
Once you have access to customer information – SMS and email campaigns on your
marketing automation tool are a great way to engage your audience.
Different mediums for sending campaigns
Here are a few ideas to get it right:
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4. Time of campaign – an hour or two before meals is an excellent time to share
order now messages
Personalisation – try to bucket your customers into a few categories (high order
customers values, 20-year somethings) to increase message relevance.
Onto some tips for your campaign messaging to get more conversions:
Topical offers – Send messages and offers in relation to special occasions, events,
festivals coming up.
Catch them early- Title and first 10 words should be crafted in an attractive way to
get the most out of a campaign.
4. Online Listings
To be found online, your business should be listed on Google and other popular sites.
The traffic on these sites goes as high as millions a day. Ask any digital marketing
professional, a listing is perhaps the first step to be discovered online.
Biryani by Kilo’s Google listing on the right
Many sites allow you to get reviews, ratings, testimonials, pictures on their platforms.
These add to positive signals that your restaurant needs. Here are some high
authority websites to get listed on:
5. Online Ads
Paid digital marketing strategy is common for any restaurant looking to build its market
online. Digital advertisements are excellent ways to showcase what you have to offer to a
targeted audience. It helps you display your brand to your prospects and get direct
traffic on your online food ordering platform. Also, special offers and discounts at your
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5. restaurant can be promoted through these advertisements.
Particularly, when you are starting out your own food ordering website, paid ads
approach is effective in building a traffic base for your website.
The effectiveness of ads as a restaurant marketing channel can be measured easily. Your
Google AdWords dashboards can give a neat lowdown of all the numbers that matter.
Here are a few ideas for making great ads:
Low content, high on visual
Make sure you provide value through the ad
Get creative to induce more action on the ad
Looking for digital marketing that helps your restaurant grow?
6. Food/Restaurant Blog
Maintaining a blog on your website is always a good idea. It’s a great way to keep your
customers updated.
Why is blog an important part of your overall restaurant marketing strategy? Well, there
are many reasons:
It strengthens your authority over any given topic (increasing your visibility on the
internet).
It allows you to tell all that’s new at your restaurant
It conveys the unique reasons why they should order from your restaurant.
It gives a platform for people to interact with you and let you know what they like
or dislike about your restaurant.
Blogs shared on social media or promoted through other means help in keeping
your brand fresh on your customer’s mind
While blogs are excellent for the above-mentioned reasons, do keep the following in
mind:
1. Make use of catchy headings to increase the CTAs on your online promotions.
2. Use images to increase the attractiveness of the post.
3. Do spell checks and proofreading before going live.
4. Ensure including a useful call to action button. For example: Did you try our all-new
Pepperoni Spanish Tangy Pizza – Avail 40% Discount – Use code and Order Now!
7. Influencer Marketing
Your restaurant may not be a hit right away even if you provide the customer with an
amazing experience or excellent food. Amplification is important. That is where
influencers and bloggers come in.
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6. Influencers are people who review your restaurant and share the experience with their
follower base. Typically in the modern-day set-up, influencers are active on social
platforms where their posts get a lot of engagements. This helps increase the views and
impressions of your restaurant on social media and does wonders to your reach. So do
consider roping in a few influencers in 2019 as part of your strategic marketing plan.
You can follow this simple process:
1. List out restaurant influencers and bloggers.
2. Send out outreach mailers
3. Ask them to come in for a visit and share their thoughts
8. Monitor Reviews
There are many review sites where customers leave opinions about their experience at
the restaurant. Do keep a close eye on them as they are public and influence customer
decisions as they choose their restaurant of preference online.
Fact: a one-star Yelp rating increase can lead to a 9 percent revenue increase as perA
Harvard Business School study
Restaurant reviews management helps you to:
1. Keep track of what customers are saying about you
2. Gather public sentiment about your restaurant
3. Get constructive feedback & Build relationships online by being responsive
Here are a few review sites that you should monitor:
Yelp
OpenTable
Gayot
Zagat
Zomato
MenuPages
Google My Business
9. Newsletter
Once you’ve built a list it is quite a task to keep your customers engaged with new
content. If you roll out too many campaigns with aggressive CTAs, they might not
resonate well with your audience.
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7. Diverse content helps here and a newsletter is an excellent collateral. Designing a good
newsletter is tricky and if done wrong, can backfire.
Here are a few tips to help you create a good newsletter:
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8. Device friendly – mobile is of particular importance here. Check your collateral on
all platforms
Highly visual – your newsletter should be extremely visual, high on images
Include call to actions – Include link backs to your website so that they can place
an order or check out all that you have to offer
Include social buttons – Provide buttons to your customers for sharing your
content on social
10. Build a website
A good website is a central point for all your restaurant marketing, branding, outreach,
and promotional efforts. The limited space given by Swiggy and Zomato to show off your
restaurant is one major drawback. Having a website helps to overcome this by giving you
ample opportunity to push your messages the way you want.
As you build your website, be aware of the following guidelines:
1. Make it attractive
2. Use great content
3. Put Call to Action buttons
4. Check the website load time
5. Check for responsiveness across devices
6. Add blog pages
11. Build an Online Food Ordering App
Like a website, an online food ordering app is also an important part of your revenue
strategy. With mobiles becoming popular among the millennials, ordering through apps
is expected to grow in the coming years.
An online ordering app helps in:
1. Getting direct orders – no commissions to be paid
2. Branding and advertising
3. Retaining customers
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9. Restaurant Food Ordering App
Make sure your app has the following:
1. Sign up options, login details
2. Available on iOS, Android, Windows stores
3. Has good content, good visuals
4. Responsive across devices
Read about the whole list of Online Ordering App functions here
12. Engage people
Engaging people is an excellent idea to add that little ‘heart’ to your restaurant. People
are moved by stories of communities, families, friend circles and so forth.
You can put photographs, use stories – anything that you feel will involve more people
and build that human connection.
Here are some ideas that can help you get started:
1. Hold giveaways for people with the coolest stories
2. Schedule activities that require group participation
3. Run campaigns on special occasions/days and events and put them up on your
outlet, online
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10. 4. Announce winners on social media and mailers
5. Encourage them to invite more people
13. Use digital menus
Most users like to ‘stalk’ your restaurant online before actually visiting. That’s the way
customers roll nowadays. Make sure your online accounts are updated with all the
things that matter. Your online menu should be updated as often as you possibly can.
Having a mismatch in what you actually serve at the restaurant and what your menu
says online is a negative signal.
Menu of bombaysalad.co
The menu should be:
1. Well designed
2. Up to date
3. Auto-pushed across online platforms
Sometimes it is a pain to manually upload the menu each time you make a change. In
such scenarios, an automated setup that pushes your new menu live, the moment you
make a change is ideal.
Make sure your website and app also reflect the new menu – these are perhaps the first
checkpoints of any customers who wish to check you out online. All your marketing and
branding efforts fall flat if this isn’t in place. So do keep these pages updated.
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11. 14. Be active in social listening
Social media marketing channels like FB, Twitter, Instagram are crucial touchpoints for
your restaurant. Customers are spending a high amount of time there and are likely to
engage more.
As a lot of data pours into social media, the need for social media marketing analytics
and social listening emerges. Social listening is an excellent way to gauge public
sentiment about your restaurant. Sentiment analysis provides you details of what
aspects of your business is doing well and what isn’t.
When any negative social post comes up, with effective social listening tools, you
can be quick to address it.
If you do not wish to have a manual approach and man multiple social media channels
by yourself (or your team), you can look into some of the tools available like:
Reddit Keyword Monitor Pro
Streamview for Instagram
Hootsuite Syndicator Pro
Brandwatch
ReviewInc
15. Offer freebies
Customers love freebies. A gift, a takeaway, a souvenir – a small token or gesture of
appreciation can go a long way. Restaurants can offer freebies in a variety of ways.
Here are a few ideas.
Free wifi – many restaurants
offer free wifi services to
customers, you could ask
them to login with an email ID
and password that will help
you further build a marketing
list.
Discount coupons – throw in
a few discount coupons at the
end of the meals (SMS/Email
them) – this will incentivise
them to come back to the
restaurant.
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12. Small gifts – You must’ve seen McDonald’s give out Happy Meal toys which were
the rage with kids, think of a version that works for your restaurant.
16. Get feedback
Talking to customers is of paramount importance when it comes to restaurant
marketing. People who visit your restaurant provide feedback that is a great indicator of
your performance. It is also an excellent opportunity for you to connect with the
customers and take in their views.
You can collect feedback through digital feedback forms, push notifications on apps,
and physically at the restaurant through your staff.
If you still have second thoughts, here are 7 reasons why you should be collecting
feedback if you aren’t already.
Well, this concludes our list of 16 restaurant marketing tips and ideas to include in your
2019 strategy
Quickly summing up
1. Social Media Promotions
2. Restaurant Loyalty Programs
3. CRM (SMS and Email)
4. Online Listings
5. Online Ads
6. Food/Restaurant Blog
7. Monitoring Reviews
8. Influencer Marketing
9. Freebies
10. Newsletter
11. Building a Website
12. A Branded Online Food Ordering App
13. Engaging Local Audience
14. Using Digital Menus
15. Active Social Listening
16. Getting Feedback
We hope you found the list useful. Have an amazing 2019
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