This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York). Session description: Beginning with 2 case studies, both social, we’ll find out which one is the influencer, affiliate, or performance partner (and what those 3 definitions might mean, and how to measure their impact).

1. Influencer, Affiliate, or Performance Partner Unleashed?
Declan Dunn LinkedIn.com/in/declandunn SimplyResponsive.com

3. 3 Keys to Influencer Marketing
& Affiliate Programs
1. Discovering Influencers that generate affiliate sales.
2. Engaging Influencers
3. Tracking and Measuring ROI

5. The Influencer Game is Simple…
5
• Attention (*Branding) = Attract
or
• Intention = Engage and Acquire

6. 6
The Biggest Mistake Almost Every Marketer Makes:
thinking sales are made near first contact.

7. Sales take 10-20 contacts
30, 60, 90, and 180 Day Cycles

8. Impact.com Customer Journey example
https://www.impact.com/blog/customer-journey-matters-affiliate-marketers/

10. Influencer, Affiliate, or Performance Partner?

13. Attention. Attract.

14. Influencer, Affiliate, or Performance Partner?

15. 15

17. Intention.
Engage.
Acquire.

18. Influencer, Affiliate, or Performance Partner?

19. 19

23. Performance Partners have loyalty
and Organic Gamification
23

24. 24

25. 25
44
Attention driven by audience.

26. 26
26Based on 5.5 Mil Members and 8 Mil VisitorsIntention = Attract. Engage. Acquire

27. 27
influence numbers
Forget the 3 F’s – Friends, Fans, and Followers
Conversion to Social Lead; from initial contact on social.
Conversion Journey; how long does it take from top of
the funnel to close?

28. 28
influence roi
Conversion rate - Social Leads to Sales by Channel
Conversion Journey; how long does it take to close?
Advertising Costs: Attention is the value of looking,
Intention is the value of buying.

29. Reach, amplify, and performance driven
by the audience and not “fame”.
(Elfster)
29

30. Influencer, Affiliate, or Performance Partner Unleashed?
QUESTIONS?
Declan Dunn LinkedIn.com/in/declandunn SimplyResponsive.com