The document provides 10 tips for increasing attendance at events: 1) Listen to audience feedback before and after events; 2) Publicize the event early; 3) Optimize the website and registration; 4) Simplify the registration process; 5) Incentivize early registration; 6) Avoid direct competition with other events; 7) Encourage groups to attend; 8) Clearly explain the benefits of attending; 9) Choose an accessible location; and 10) Frequently communicate about the event through reminders. The document encourages evaluating additional strategies and provides contact information to discuss event marketing solutions.

1. 10 Simple Steps for
Increasing Attendance
More +1’s

2. People = $$

3. Some events use ticket
sales as an indicator of
success.
Concerts, Sporting Events, Festivals and
others aim for sell out crowds.

4. Here are some tips for
increasing attendance at
your next event.

5. Listen Listen Listen
Before your event, ask your target
audience about their ideal event
experience.
Afterwards, ask for their feedback.
This will cultivate a relationship
between you and your attendees while
also enhancing the overall event.

6. Start Early
The earlier you publicize your event, the
more likely your guests can get the date on
the books.
Get Optimized
Make sure your website and registration
options are web optimized so that guests
can easily purchase tickets.

7. Streamline Registration
Make it very simple to for your
guests to register: Go online,
use as few fields as possible,
allow multiple registrations on a
single game.
Also, this should go without
saying, but ditch the paper
registration forms.

8. Make it Worth Their Time to Buy Early
People love kickbacks. Find a
way to incentivize early
registration – it doesn’t need
to be a discount, but it could
be access to an exclusive
opportunity

9. Smarter Scheduling
Direct competition for event
attendees usually ends poorly for all
parties involved. Unless you are
trying to plan an event before or
after another event to capitalize on
similar attendee profiles, stick to
another day or time.

10. Encourage Groups
Either by offering large
group discounts,
exclusive group
experiences or other
unique ways to get
friends together at your
event.

11. Clearly Explain the Benefits of Attending
Why should your audience come to
your event?
You had better be able to answer that
questions – and you should answer it for
them before they even know it is a
question to ask.
?

12. Make Your Event Accessible
Pick your event location so that it is easy for your attendees to
get to. By car, by flight, or any other mode of transportation,
take the time to research best ways to get there and include
those details on your website.

13. Over-communicate Well
Don’t be annoying, but be sure to
keep on your email list. By
sending frequent invitations AND
reminders, you can build up your
ticket holder list and have a better
chance to decreasing your no
show count.

14. Reap the Benefits
These are just a few simple ways to increase
your attendance.
What other strategies have you used?

15. QUESTIONS?
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