This document summarizes information about Toyota and Indus Motors in Pakistan. It discusses that Toyota is the leading automobile brand in Pakistan, founded in 1937. Indus Motors is the most prominent player in the Pakistani automobile market and deals in passenger cars, SUVs, commercial vehicles, and some of Toyota's most popular models include Corolla, Land Cruiser, Hilux, Vigo, and Parado. It then outlines some issues faced by Indus Motors, such as frequent power outages and gas price hikes, an uncertain economic condition, the influx of used hybrid vehicles, and rupee depreciation. Countermeasures discussed include continuing discussions with the government and effective marketing campaigns.

1. Toyota Indus
Motors
Info and Issues
By: Murtaza
Zain
Barkatullah
Pawan
Ambreen
Hira

2. Toyota
 Leading automobile brand in
Pakistan
 Founded in 1937
 Founder name was TOYODA
 Eighty percent of Toyotas sold 20
years ago are still on the road
today.
Barkatullah

3. Indus Motors
 The most prominent player in Pakistani
automobile market.
 Deal in Passenger cars, SUVs & 4WDs,
Commercial vehicles.
 Marvels of Toyota in Pakistan are:
◦ Corolla
◦ Land Cruiser
◦ Hilux
◦ Vigo
◦ Parado
Murtaza

4. Some Other Brands
Murtaza

5. Issues faced by Indus Motors
As per Security Analyst report (half-year
13-14)
 Frequent power & gas outages and
hike in prices;
 Uncertain economic condition and
haphazard law and order situation
hampers buyer sentiments;
Zain

6. Issues faced by Indus Motors
 Influx of used Hybrid vehicles due to
budgetary measures, resulting in
dampening demand for locally
manufactured vehicles and new
Hybrid CBUs;
 Depreciation of Pakistani Rupee
against major currencies.
(CBU means that whole car is
manufactured out of country)
Ambreen

7. • High inflation and rupee depreciation
has forced Indus Motor Company
(IMC) to increase prices of different
Toyota models, ranging from Rs
21,000 to Rs 75,000.
 http://www.brecorder.com/business-a-economy/189:pakistan/1253657:high-inflation-pkr-
depreciation-force-imc-to-raise-prices/?date=2013-11-14

8. Issues faced by Overall
Industry
 Electricity and road taxes
 The unabated influx of Used cars imports may still
have impact on local industry;
 Unreliable customer services
 Smuggled and counterfeit auto parts menace.
 Hybrid vehicles duty concession and SUV’S
benefiting from relaxed 5 years age limit
concession;
Hira

9. Countermeasures by IMC
 Continue discussion with
Government to apply consistent
policies;
 Providing customer support to our
customers in order to achieve
maximum customer satisfaction;
 Effective marketing campaigns to
increase sales.
Pawan

10. Thank you