TOYOTA
MISSION and VISION
About the Company
 Toyota Motor Corporation (トヨタ自動車株式会社 ) is a Japanese automaker
headquartered in Toyota, Aichi, Japan. In 2010 the multinational
corporation consisted of 325,905 employees worldwide and, as of March
2013, is the thirteenth-largest company in the world by revenue. Toyota was
the largest automobile manufacturer in 2012 (by production), and in July of
that year, the company reported the production of its 200-millionth vehicle.
What is a Mission and Vision?
MISSION
 A Mission statement talks about HOW you will get to where you want to be.
Defines the purpose and primary objectives related to your customer needs
and team values

VISION
 A Vision statement outlines WHERE you want to be. Communicates both the
purpose and values of your business.
VISION of TOYOTA
 Through improvements of conventional technology, as well as pioneering
efforts in the application of new technologies, Toyota is taking great steps
to develop eco-cars which will help us become a low carbon society.
MISSION of TOYOTA
Statements to activities relating to the development of key technologies.

Statement
 Create vehicles that are popular with consumers.

Activities
 Provide world-class safety to protect the lives of customers.
 Provide optimization of energy/infrastructure to local communities.
 Putting high priority on safety and promote product development with the
ultimate goal of “completely eliminating traffic casualties”.
MISSION of TOYOTA
Activities cont.
 Deliver cars that will stimulating and even inspiring and that will thereby
earn smiles from our customers.
 Addressing employees education under “Genchi-genbutsu” philosophy,
which is to go to the source to find the facts to make correct decisions,
build consensus and achieve goals at our best speed.
 Through true mutual trust with partners, contribute to development of new
technology and improved expertise.
 Contribute for economic development of local communities with R&D
operations functioning effectively in each region.
Mission for Technologies
Environmental
Technology
From hybrids and electric
vehicles to fuel cell
technology, learn how
Toyota automobiles are the
key for tomorrow's ecodriving.

Safety Technology
Toyota has been
developing various safety
technologies by using
different measurements
towards realizing the
ultimate goal of making a
vehicle that is safe for
everybody.

the Smart Grid
envisioned by Toyota
Toyota proposes a
comfortable and friendly
living environment by
making good use of
renewable natural energy.

Intelligent Transport
Systems
Even outside of the vehicle,
Toyota is actively
developing systems which
make driving safer and
more convenient for
everyone.

TOYOTA DESIGN
A behind-the-scenes look at
Toyota's engineering
workflow and overview of
the j-factor and VIBRANT
CLARITY concepts.
 Presented By Arindam Samanta, MBA 2013 batch

Thanks to everyone

Toyota mission and vision

  • 1.
  • 2.
    About the Company Toyota Motor Corporation (トヨタ自動車株式会社 ) is a Japanese automaker headquartered in Toyota, Aichi, Japan. In 2010 the multinational corporation consisted of 325,905 employees worldwide and, as of March 2013, is the thirteenth-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production), and in July of that year, the company reported the production of its 200-millionth vehicle.
  • 3.
    What is aMission and Vision? MISSION  A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values VISION  A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
  • 4.
    VISION of TOYOTA Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society.
  • 5.
    MISSION of TOYOTA Statementsto activities relating to the development of key technologies. Statement  Create vehicles that are popular with consumers. Activities  Provide world-class safety to protect the lives of customers.  Provide optimization of energy/infrastructure to local communities.  Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
  • 6.
    MISSION of TOYOTA Activitiescont.  Deliver cars that will stimulating and even inspiring and that will thereby earn smiles from our customers.  Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.  Through true mutual trust with partners, contribute to development of new technology and improved expertise.  Contribute for economic development of local communities with R&D operations functioning effectively in each region.
  • 7.
    Mission for Technologies Environmental Technology Fromhybrids and electric vehicles to fuel cell technology, learn how Toyota automobiles are the key for tomorrow's ecodriving. Safety Technology Toyota has been developing various safety technologies by using different measurements towards realizing the ultimate goal of making a vehicle that is safe for everybody. the Smart Grid envisioned by Toyota Toyota proposes a comfortable and friendly living environment by making good use of renewable natural energy. Intelligent Transport Systems Even outside of the vehicle, Toyota is actively developing systems which make driving safer and more convenient for everyone. TOYOTA DESIGN A behind-the-scenes look at Toyota's engineering workflow and overview of the j-factor and VIBRANT CLARITY concepts.
  • 8.
     Presented ByArindam Samanta, MBA 2013 batch Thanks to everyone