Sooraj (om) TOYOTA
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TOYOTA LIFE
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Sooraj (om) TOYOTA
- 1. PRESENTED BY :- SOORAJ KUMAR
- 2. Overview On Toyota Motors • Founded - 28 August 1937 • Founder – Kiichiro Toyoda • President – Akio Toyoda • Headquarter – Toyota City , Japan • Area Served – Worldwide • Total Assets - ¥50,308,249 million • Products – Automobiles, Luxury Vehicles, Engines.
- 3. Introduction On Toyota Motors • Toyota Is 7th Largest Automotive Manufacturer. • Toyota Has Annual Sales Of 397.05 Billion Yen. • It Produces 5.5 Million Vehicles Per Year. • From 56 Manufacturing Plant Across 6 Continents. • Toyota Has Become The Largest Vehicle Manufacturer In Japan With Over 40% Market Shares.
- 4. Competitors Of Toyota • 1- BMW • 2- VOLKSWAGEN • 3- HYUNDAI MOTORS • 4- HONDA MOTORS • 5- FORD MOTORS • 6- TOYOTA MOTORS
- 5. Toyota Production System SMED:- • Single Minute Exchange Of Dies. • Promoted Flexibility Of Production Runs. JIT :- • Just In Time Manufacturing • It Is Also Known As Just In Time Production.
- 6. Non Automotive Activity Robotics:- • Toyota has been developing multitask robots destined for manufacturing and entertainment. Finance:- • Toyota financial services corporation provides financing to Toyota customers.
- 7. SWOT Analysis Strength:- • Strong brand image on quality. • Strong employment relationship. Weakness:- • Lack of proper sales force. • Limited research and development done as compare to competitors.
- 8. SWOT Analysis Opportunity:- • Toyota is to target the URBAN YOUTH market by launching new AYGO vehicles. • Market demands fuel efficient vehicles. Threats:- • Highly competitive industry. • Rising prices of raw materials.