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TOURISM MANAGEMENT
(20MBA319)
MBA
SEMESTER 3
COURSE OUTCOMES
CO 1 UNDERSTAND THE BASICS OF TOURISM MANAGEMENT.
CO 2
ANALYSE THE FUNCTIONS OF TRAVEL FORMALITIES AND THE
ACTIVITIES OF TOUR OPERATORS.
CO 3
APPRAISE THE CONCEPTS OF TOURISM PLANNING,
APPROACHES AND SECTORS AND MAKE A PLAN.
CO 4
UNDERSTAND THE CONCEPTS OF MARKETING MANAGEMENT
IN TOURISM.
CO 5
EVALUATE THE FUNCTIONALITY OF ICT IN THE TOURISM
INDUSTRY
MODULE - 5
 MANAGEMENT INFORMATION, FINANCIAL
MANAGEMENT, GLOBAL ACCESS
 ICT USES IN THE ACCOMMODATION
SECTOR
 ICT IN ACCOMMODATION PROVIDER AND
SOCIAL MEDIA MARKETING
ICT IN TOURISM BUSINESS
OPERATIONS
ICT TOOLS
ICT TOOLS
MANAGEMENT INFORMATION & ICT
 ORGANIZATIONAL AGILITY
 INCREASED COLLABORATION
 RISK ASSESSMENT
 FINTECH
 DIGITAL BANKING
 DIGITAL DISRUPTORS
 MACHINE LEARNING AND ARTIFICIAL
INTELLIGENCE
IMPACT OF ICT
IN FINANCIAL
MANAGEMENT
SECTOR
E-tourism is the leading B2C application - 40% of all B2C
e-commerce
50% of tourists use the Internet to get information on
destinations.
"Internet will account for 40% of travel purchases within
the next five years.
" ICT” Predicted to be the next revolution in travel
technology. … Waiting for the customer to come to you
is no longer enough.”
Brand: 80 percent of on-line customers prefer buying
from companies they already know.
ICT AND TOURISM
IMPACT OF ICT IN GLOBAL
ACCESS, INDIVIDUAL
CONSUMERS WITH
INFORMATION AND
RESERVATIONS IN THE
ACCOMMODATION SECTOR,
ICT IN ACCOMMODATION
PROVIDER
E-Airlines
E-Hospitality
E-Tour Operators
E-Travel agencies
E-Destinations
SOCIAL MEDIA IN TOURISM
Social sharing for better customer relations
TO Create Strategies
Engaging content is the king
Increase visibility
ASSIGNMENTS
SEMINAR TOPICS
GG - 1
GG - 2
GG - 3
GG - 4
1.
END OF 5th MODULE

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Tourism Management Module 5 TM.pptx

  • 2. COURSE OUTCOMES CO 1 UNDERSTAND THE BASICS OF TOURISM MANAGEMENT. CO 2 ANALYSE THE FUNCTIONS OF TRAVEL FORMALITIES AND THE ACTIVITIES OF TOUR OPERATORS. CO 3 APPRAISE THE CONCEPTS OF TOURISM PLANNING, APPROACHES AND SECTORS AND MAKE A PLAN. CO 4 UNDERSTAND THE CONCEPTS OF MARKETING MANAGEMENT IN TOURISM. CO 5 EVALUATE THE FUNCTIONALITY OF ICT IN THE TOURISM INDUSTRY
  • 3. MODULE - 5  MANAGEMENT INFORMATION, FINANCIAL MANAGEMENT, GLOBAL ACCESS  ICT USES IN THE ACCOMMODATION SECTOR  ICT IN ACCOMMODATION PROVIDER AND SOCIAL MEDIA MARKETING ICT IN TOURISM BUSINESS OPERATIONS
  • 4.
  • 5.
  • 6.
  • 10.
  • 11.
  • 12.  ORGANIZATIONAL AGILITY  INCREASED COLLABORATION  RISK ASSESSMENT  FINTECH  DIGITAL BANKING  DIGITAL DISRUPTORS  MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE IMPACT OF ICT IN FINANCIAL MANAGEMENT SECTOR
  • 13. E-tourism is the leading B2C application - 40% of all B2C e-commerce 50% of tourists use the Internet to get information on destinations. "Internet will account for 40% of travel purchases within the next five years. " ICT” Predicted to be the next revolution in travel technology. … Waiting for the customer to come to you is no longer enough.” Brand: 80 percent of on-line customers prefer buying from companies they already know. ICT AND TOURISM
  • 14. IMPACT OF ICT IN GLOBAL ACCESS, INDIVIDUAL CONSUMERS WITH INFORMATION AND RESERVATIONS IN THE ACCOMMODATION SECTOR, ICT IN ACCOMMODATION PROVIDER
  • 16. SOCIAL MEDIA IN TOURISM
  • 17. Social sharing for better customer relations TO Create Strategies Engaging content is the king Increase visibility
  • 18. ASSIGNMENTS SEMINAR TOPICS GG - 1 GG - 2 GG - 3 GG - 4 1.
  • 19. END OF 5th MODULE