Module 1.pptx By Dr.Krishna Kumar TP, NSm
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This document outlines the first module of a marketing management course. It includes 5 course outcomes focusing on evaluating marketing concepts, buyer behavior, product/pricing decisions, distribution/promotion decisions, and marketing control techniques. The module introduces key concepts of marketing like holistic marketing, the marketing environment, and strategic planning. It discusses the evolution of marketing and different marketing concepts. It also explains concepts like the marketing mix, marketing vs sales, marketing research, and the basic elements of a marketing plan/strategic marketing planning. The document provides an overview of topics to be covered in the first module.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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How Consumers Use Technology And Its Impact On Their Lives
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Module 1.pptx By Dr.Krishna Kumar TP, NSm
- 2. COURSE OUTCOMES CO 1 Evaluate the importance of Marketing Concepts in an Enterprise CO 2 Analyse the Buyer Behaviour in a marketing Ecosystem CO 3 Appraise the Product and pricing Decisions CO 4 Develop capability to make Distribution Decisions and Promotion Decisions. CO 5 Evaluate the Marketing Control Techniques and Modern Trends in marketing.
- 7. MODULE - 1 CONCEPTS OF MARKETING Holistic Marketing Marketing Environment Strategic Planning
- 8. MARKETING Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others PHILIP KOTLER
- 9. Core Concepts : NEEDS ,WANTS and DEMANDS --- PRODUCTS------VALUE & SATISFACTION--- EXCHANGE & TRANSACTION---MARKETS & MARKETERS
- 13. MARKETING TASK STATE OF DEMAND 1. Negative Demand 2. No Demand 3. Latent Demand 4. Falling Demand 5. Irregular Demand 6. Full Demand 7. Overfull Demand 8. Un-wholesome Demand MARKETING TASK 1. Conversational Mktg. 2. Stimulational Mktg. 3. Developmental Mktg. 4. Remarketing 5. Synchro-marketing 6. Maintenance Mktg. 7. Demarketing 8. Counter-marketing
- 14. MARKETING MIX refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
- 15. MARKETING MANAGEMENT All the efforts, activities, process and procedures of a Firm or an Organization to ensure the availability of right products at right place at right time at right price and in a right perspective (to satisfy the needs, wants and demands of the existing and potential customers). Dr.KK There are FIVE competing concepts under which organizations conduct their marketing activities: The Production Concept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept
- 19. MARKET PLACE MARKET SPACE META MARKETS
- 22. MARKET PLACE : Regular gathering of people for the purchase and sale provisions, livestock and other goods MARKET SPACE : An online space that facilitates bi- directional commerce META MARKET : A place where everything connected with a certain market can be found. It will bring all buyers and sellers in one place for one purpose only
- 23. VALUE CHAIN The process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service.
- 24. The term MARKETING ENVIRONMENT refers to all external and internal forces or factors which have a direct or indirect bearing and influence on the marketing process and activities of the organization. An Organisation can survive and grow in the domain area only when it continuously and quickly adapts & adopts to changing environment. MARKETING ENVIRONMENT
- 27. MARKETING VS SALES Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focuses on moving the product from the market to the customer. POSITIONING REVENUE STRATEGIC TACTICAL BRAND CUSTOMERS CUSTOMERS, INVESTORS &PR CUSTOMERS TECHNICAL EXECUTION BRAND CUSTOMERS MARKETING SALES FOCUS & SKILLS GOAL THINKING AFFINITY AUDIANCE KNOWLEDGE PERSPECTIVE
- 29. MARKETING RESEARCH Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
- 30. A Marketing Information System (MKIS) is a part of management information system (MIS) designed to support marketing decision making. it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." MARKETING INFORMATION SYSTEM
- 31. BIG DATA Collection of data that is huge in volume, yet growing exponentially with time. It is a data with so large size and complexity that none of traditional data management tools can store it or process it efficiently.
- 32. When you start out in business, two things are scarce: time and resources. To create an effective new business strategy and ensure you're not wasting time or money, you need a marketing plan. BASIC ELEMENTS OF MARKETING PLAN 1. Market research. 2. Target market. 3. Positioning. 4. Competitive analysis. 5. Market strategy. 6. Budget. 7. Metrics. MARKETING PLAN & ELEMENTS
- 33. A Strategic Marketing Plan is a blue print that elaborates a systematic, inter connected, logical step by step processes for achieving marketing goals. STRATEGIC MARKETING PLANNING It specifies what should be done today to achieve marketing goals ahead and it is the marketer’s road map for desired destination. Corporate Level SBU Level Functional Level Higher organizational level strategic plans provide direction for strategic plans at lower levels. Lower-level plans are developed to execute higher- level plans.
- 35. ASSIGNMENTS SEMINAR TOPICS GG - 1 GG - 2 GG - 3 GG - 4 1.
- 36. END OF 1ST MODULE