2. Agenda

Introduction



Mission
Goal
IFITT Knowledge Bank

IFITT e-Tourism Curriculum

IFITT e-Tourism Wikipedia

IFITT e-Tourism Digital Library


2
Conclusion & Outlook
References
ICT in Tourism
© copyright IFITT

3. Introduction

IFITT – Int. Federation for IT and Travel & Tourism 
World Leading e-Tourism Knowledge Hub

Mission

Enlarge global e-Tourism community and knowledge network 
researchers/universities  practitioners/public/private organizations



Exploration and promotion of innovations in the e-Tourism domain
Creation and dissemination of e-Tourism knowledge
Social Corporate Responsibility

Enabling learning individuals to develop career opportunities in
today’s multicultural and technology-driven working society

3
Stakeholder encompassing benefits (lecturers, students, managers)
ICT in Tourism
© copyright IFITT

4. Introduction

Goal

Generation and dissemination of knowledge on Tourism and
Technology


Overview of ICT applications along tourism value chain


Insights into tourism domain as important application field of ICTS
Knowledge on usage scenarios of modern ICTS in tourism domain
The IFITT Digital Knowledge Bank supports this challenge
around life-long learning by


IFITT e-Tourism Wikipedia

4
IFITT e-Tourism Curriculum
IFITT e-Tourism Digital Library
ICT in Tourism
© copyright IFITT

5. IFITT e-Tourism Curriculum

Comprehensive base of unique lecturing material

> 800 Power Point slides (reference-based)

Scripts and reference lists for further readings

Up-to date case studies

Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculum

Up-dated and extended according to technological developments

Major content areas

ICT and Tourism - Introduction  Basic ICT usage scenarios and technologies in
the tourism domain

ICT Usage in Tourism – Overview and Case Studies  Interfaces, suppliers,
intermediaries, destination management organisations

Trends and Technical Applications  Social media, Semantic web, Software
Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI
8
ICT in Tourism
© copyright IFITT

6. IFITT e-Tourism Curriculum
1. ICT and Tourism –
Introduction





Types of tourism/tourism
markets
Information flows in tourism
systems
Definition and history of eTourism, facts & trends
Reasons, advantages and
implications of ICT use in
tourism
2. ICT Usage in Tourism –
Overview and Case Studies
 2.1 Tourism stakeholders
& interfaces




9
Electronic tourism
Market
Use of hard-/soft- & netware in tourism
Tourism specific
technologies (e.g. CRS,
GDS, Switches, mobile
technologies
ICT in Tourism
© copyright IFITT

7. IFITT e-Tourism Curriculum

2.2. Tourism Suppliers and e-Tourism Applications
 2.2.1 Airline industry




2.2.2 Hospitality



Yield Management
CRS/GDS
Case studies: Lufthansa, Opodo.com
CRS, PMS, GDS-Switches (THISCO)
MS and distribution channels
 Proprietary operated (GastroDat, Micros Fidelio)
 DMS (feratel.com)
 Platforms (nethotel.com, hrs.com)
 Online travel agencies (Travelocity.com)
 Switch companies (WizCom Switch)
2.2.3 Intermediaries



10
CRS/GDS (Amadeus & Start)
Tour Operators (TUI.com, Thomascook.com, kuoni.com)
Travel Agencies (eBookers.com, TravelTainment)
ICT in Tourism
© copyright IFITT

8. IFITT e-Tourism Curriculum

2.2. Tourism Suppliers and eTourism Applications (cont.)
 2.2.4 Destination
Organisations



2.2.5 Tourism Management



Destination Management
Systems
Case studies: ETS portal,
Tiscover.com…
Management Information Systems
(MIS) and Decision Support
Systems (DSS), e-CRM
Case Studies: T-Mona/Manova,
X-Queue…
3. E-tourism Trends & Technical
Applications
 3.0 Social Media & Web 2.0 in
Tourism




11
Travel Blog Cycle
Web 2.0 Revolution in tourism/trends
& facts
Web 2.0 induced challenges for DMOS
Case studies: Trip Advisor.com…
ICT in Tourism
© copyright IFITT

9. IFITT e-Tourism Curriculum

3.1. Interoperability and Semantic Web





Heterogeneous info presentation in tourism
Standardisation initiatives
Ontology & semantic web
Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-Net
3.2. Website Optimisation

Web-site evaluation







customer-based
expert-based
supplier-based
performance-based
Application tracking & search engine analysis/optimization
Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency
3.3. Intelligent software agents in tourism



Intelligent systems in tourism
Smart Business networks
Case studies: Heracles, agents for mining online sources
12
ICT in Tourism
© copyright IFITT

10. IFITT e-Tourism Curriculum
3. E-tourism Trends & Technical
Applications (cont.)
 3.4 Mobile services in tourism







3.5 Recommender systems





13
M-tourism: m-pull/push
technologies
Context-based adaptation
Usage rates & acceptance
Building and instantiating mobile
guides
Case studies: www.innsbruck-mobile.at,
www.dolomitiSuperski.mobi...
Definition & classification
Examples: Amazon.com, Trip
Advisor.com, ActiveBuyersGuide.com
Techniques
 Collaborative filtering
 Content-based filtering
 Case-based reasoning
Search interfaces & collaborative
browsing
Case studies: Trip@Advice, Virtual
Adviser, NutKing.com…
ICT in Tourism
© copyright IFITT

11. IFITT e-Tourism Curriculum

3.6 Dynamic packaging in tourism




3.7 Online auctions in tourism





Opportunities of online auctions
Price determinants
A software agent by Tiscover for selling accommodation packages at eBay
Case study: e-Bay (market size & structure, success rate, revenue forecast)
3.8 Complexity & network science in tourism





Components, requirements & mechanisms
Architectures: agent-based network, multiple bundling strategies
Case study: Flex package.com
Tourism as a complex adaptive system
Methods for CAS analysis
Basics of network science
Applications in tourism
3.9 Business Intelligence in tourism



14
Knowledge destination framework architecture
Data Mining, OLAP & Data Warehousing
BI-based Destination Management Information System (DMIS)
ICT in Tourism
© copyright IFITT

12. IFITT e-Tourism Curriculum

What is NEW by November 2013?

New open education resources in form of Power Point slides
and scripts

Complexity & Network Science in Tourism (Prof. R. Baggio)

Social Media Marketing in Tourism (Prof. U. Gretzel)

Business Intelligence Applications at Tourism Destinations (Prof.
M. Fuchs)

> 60 up-to date industry case studies

E-business applications for CRS/GDS, OTA, DMO, Airline, and
Hotel industry


15
Social Media
Mobile applications
ICT in Tourism
© copyright IFITT

13. IFITT e-Tourism Curriculum
16
ICT in Tourism
© copyright IFITT

14. IFITT e-Tourism Curriculum
17
ICT in Tourism
© copyright IFITT

15. IFITT e-Tourism Curriculum
18
ICT in Tourism
© copyright IFITT

16. IFITT e-Tourism Wiki

Theme-specific Wikipedia on 40 core topics of e-Tourism

19
E-Tourism scholars deliver Wiki contributions in their field of expertise
ICT in Tourism
© copyright IFITT

17. IFITT e-Tourism Wiki

20
Wikis available
ICT in Tourism
© copyright IFITT

18. IFITT e-Tourism Wiki

Scholars who agreed to submit Wikis

Dr. D. Wan


Prof. Wöber K.








Standardization and Semantic Web in Tourism
Adaptation of Ubiquitous Websites in Tourism
Building Mobile Tourist Guides
QR-Codes in Tourism
Prof. Sigala, M.



21
Knowledge Management and Business Intelligence in Tourism
Acceptance and Usage of Mobile Technologies in Tourism
Prof. W. Höpken


Education and E-Learning in Tourism
Augmentation Analysis of User Generated Content
Online Reputation in Tourism
Prof. M. Fuchs


Travel Planning Search Engines
Prof. L. Cantoni


Management Information Systems in Tourism
Dr. Zhen, X.


Smart Phone Applications and Travel Experiences
ICTs induced Efficiency Gains in Tourism
Gaining superior Competitiveness through ICTs in Tourism
ICT supported Consumer Relationship Management in Tourism
ICT in Tourism
© copyright IFITT

19. IFITT e-Tourism Digital Library

Parameterized search mechanism at IFITT portal for abstracts and
bibliographical data from research resources in field of e-tourism

ENTER proceedings Information and Communication Technologies in Tourism
Springer: 2003-2013

22
Journal of Information Technology & Tourism Cognizant/Springer: 1998-2012
ICT in Tourism
© copyright IFITT

20. IFITT e-Tourism Digital Library

Parameterized search mechanism at IFITT portal for abstracts and
bibliographical data from research resources in field of e-tourism
23
ICT in Tourism
© copyright IFITT

21. IFITT e-Tourism Digital Library
24
ICT in Tourism
© copyright IFITT

22. Conclusion and Outlook
IFITT Digital Knowledge Bank
Continuous further development of

advanced open educational resources

Up-date of OER, like PPT slides (e.g. QRCodes, e-Cards, AI, etc.), scripts,
industry case studies
Web-based e-learning environment


Course modules (training needs 
learning goals)



Interactive learning tools
Certification
Access on full papers (IFITT members)



ENTER Proceedings 1998-ongoing
JITT
Wikis and topical-hierarchies continuously extended by e-Tourism
scholars all over the world
25
ICT in Tourism
© copyright IFITT

23. …we hope that these improvements along with free IFITT
services will be of great help to global e-Tourism community…
Thank you!
26
ICT in Tourism
© copyright IFITT

24. References

Buhalis, D. (2003). E-Tourism: Information Technology for strategic tourism management. Essex:
Prentice Hall-Pearson.

Collins, C. & Buhalis, D. (2004). Enhancing SMTEs Business Performance through the Internet
and Online Learning Platforms. In A. Frew, (Ed.), ENTER Information and Communication
Technologies in Tourism, (pp. 580-591). New York: Springer.
Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2006): e-Tourism Curricula
Development in Tyrol - A Preliminary Report. In: 3rd China Tourism Forum, The Hong Kong
Polytechnic University, Hong Kong: 37-49.
Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2007): e-Tourism Curriculum
Development - A Destination Management Organisation Perspective. In: Sigala, M., Mich, L. &
Murphy, J. (eds.), Information and Communication Technologies in Tourism 2007, Springer,
New York: 523-535
Grundy, S. (1987). Curriculum: Product or Praxis. Sussex, UK: Falmer.
Habermas, J. (1978). Knowledge and Human Interests. London, Heinemann.
Kyoo, Y.-Ch. (2000). Hotel Management Curriculum Reform based on Required Competencies of
Hotel Employees and Career Success in the Hotel Industry. Tourism Management, 21, 473-487.
Pechlaner, H. & Fuchs, M. (2002). Towards new skill requirements for destination organisations
– an exploratory study. Tourism Analysis, 7(1): 43-53.
Tribe, J. (2001). Research Paradigms and Tourism Curriculum. Journal of Travel Research, 39,
442-448.
Werthner, H. & Klein, S. (1999). Information Technology and Tourism - A Challenging
Relationship. Wien – New York: Springer.
Young, R. (1989). A Critical Theory of Education. Hemel Hempstead, UK: Harvester,
Wheatsheaf.









27
ICT in Tourism
© copyright IFITT