E tourism and agrotourism

1. Abduraheem
Gayathri Unni
Nasiha PC

2. What is tourism?
Traveling to and staying in places
outside one’s usual environment for
not more than one consecutive year
for leisure, business and other
purposes.
e-Tourism, agrotourism, ecotourism.

3. Agrotourism

4. Tourism in which tourists take part in farm or
village activities as animal and crop care ,
cooking and cleaning, handicrafts, and
entertainments.
People have become more interested in how
their food is produced.
Farmers and ranchers use this interest to
develop traffic at their farm or ranch, and
interest in the quality of their products, as well
as awareness of their products.

5. Ecotourism

6. Tourism to places having unspoiled natural
resources, with minimal impact on the
environment being a primary concern.
Builds environmental awareness.
Provides direct financial benefits for
conservation.
Provides financial benefits and empowerment
for local people.
Respects local culture.
Supports human rights and democratic
movements.

7. e-Tourism

8. E-Tourism is the digitization of all the
processes and value chains in the
tourism, travel, hospitality and catering
industries that enable organizations to
maximize their efficiency and
effectiveness.
-Buhalis.
Application of IT or ICT in the travel,
tourism and hospitality industry.

9. A conglomerate of all those individuals
and organizations that are involved in
the production, distribution and
consumption of travel and tourism
products.
E-tourism services can be categorized
into 3 major divisions:
1. Informational services
2. Communication services
3. Transactional services.

10. Different aspects of E-Tourism
E-Ticket
E-Hospitality
E-Government
E-health
E-Learning

11. E-food.
E-entertainment
E-business
E-Marketing

12.  Tourism is one of the major sector that
embraced information technology to
redesign or recreate process and operations
that made the industry more attractive
and efficient.
The development of tourism sector that
completely work with and around IT took
more than a decade time.
Historical Development
of eTourism

13. FLOW CHART
TRADITIONAL TOURISM WITH EMAIL
SUPPORT
EMERGENCE OF CRS(COMPUTER
RESERVATION SYSTEM)
CRS EMERGED IN TO GDS(GLOBAL
DISTRIBUTION SYSTEM)
IDS(INTERNET DISTRIBUTION SYSTEM)
DMS(DESTINATION MANAGEMENT
SYSTEM)

14. 1st stage –Computer
Reservation System(1970s)
Computerized networks and electronic
distribution in tourism emerged.
It is computerized system to store and
retrieve information.
Airlines pioneered this technology.
It also reduced communication costs.

15. 2nd stage –Global
Distribution System (1980s)
GDS originally stem from the Airline Industry
GDS is a world wide computerized reservation
system.
It is a single point of access for reserving airline
seats, hotels, rental cars other travel related
items by travel agents and online reservation
sites.

18. 3rd stage -Internet Distribution
System & Destination
Management Systems
These are the virtual or online travel agents
IDS is a collection of more than 2000 internet
reservation systems, travel websites, online
reservation systems and travel portals which
specialize in internet marketing of travel and
related services directly to consumers.

19. DMS then emerged.
 It provides complete and up-to-date information
on a particular tourist destination.
It handles both the pre-trip and post-arrival
information, as well as integrates availability
and booking service too.
It is used for the collection, storage,
manipulation, and distribution of tourism
information, as well as for the transaction of
reservations and other commercial activities.

20. ICT in Tourism
Prior to 1995, when internet access wasn’t
readily available in India, a potential inbound
tourist(from abroad), had to depend on printed
brochures from Indian embassies abroad.
But, lately, with an increase in broadband
internet penetration in Indian homes, people are
getting use to visiting websites to look for
information.

21. The advent of the Internet in the late 1990s has
had a strong impact on the tourism
Information technology can be strategically used
by the players and partners of the tourism
industry to not only make the process efficient
and gain competitive advantage but also
supports in customizing the services based on
the customer requirements.

22. ITs enhance a number of intra-organizational
processes.
 The aim is to increase efficiency and
productivity.
Brought transparency in the tourism system,
and made the system rapid and customer
centric.

23. ICT IN
TOURISM

24. e-Tourism in India
 Emerged in last decade of 20th century.
 Information about destinations, facilities, availabilities,
prices, geography & climate became available to
tourists.
 Development of e-commerce strategies in tourism
industry and more services in the form of online hotel
booking, flight booking, car booking, bus booking came
into forefront.

25.  Travelchacha.com, Makemytrip.com,
Yatra.com, Cleartrip.com, Ezeego1.com,
Arzoo.com, Travelguru.com,
Travel.indiatimes.com, ixigo.com,
travelocity.co.in etc.
 Wide options of exploring details of hotels,
flights, cars, buses and other allied services.

27. Web 2.0 applications in Indian
Tourism Industry
1. Blogging
Many travelers these days conduct
their holiday research less through
official tourism boards and companies’
websites and more from Weblogs such
as indiatravelzine.com, where
members can post local information
about what to visit and avoid.

28. Tourism enterprises must pay attention
to online Weblogs in order to make use
of the available e-resources to identify
and cater the needs of their customers.
Examples:
HolidayIQ(www.holidayiq.com)
Goablog (www.goablog.org)
CLAY (Club Mahindra and You)
(www.clubmahindrablog.com)

30. 2. Social Networking Service
Tourists want to use the Internet in order to
organize a group trip with their friends.
Tourism enterprises should implement new
kind of e-business models with social
networking tools, so that their users can
collaborate with others and organize
simultaneously a trip with their friends.
Example:
OkTataByebye.com
(www.oktatabyebye.com)

32.  Traverik.com

33. 3. Podcast and Online Video
 Podcasting helps users to take better
decisions by viewing the audio and video
files of hotels and destinations.
 Tourism operators should provide platform
for the travelers to post and share their
own travel experiences in the form of
video and audio files.
 Example:
Mapping Mumbai (www.tate.org.uk)
Incredible India Video Campaign

35. 4. Tagging
 It allows the travelers to tag their favorite Websites in
some tagging Websites (Ex:digg.com) with some
meaning.
 Tourism Websites should optimize their tags and
Meta tags of their website in order to get higher
ranking in the search engine results.
 Example: Online travel guides like journey mart
(www.Journeymart.com), are providing affiliate links
to social bookmarking sites like delicious.com,
digg.com and stumbleupon.com

37. 5. Mashups
 Mash-up Websites enable user to see where
exactly a hotel/destination is located with the
route map and directions. Many mash ups are
enriching their services with Google maps and
other related geographical information.
 Example: Map My Temple
(http://www.mapmytemple.com/)
Zomato
(https://www.zomato.com/)

39. 6. Wikis
 In tourism wikitravel.org represents the effort of
Internet users to collaboratively create and
continuously update an online global travel guide.
 Example:
Bharatwiki (www.bharatwiki.com)