This document provides an overview of total quality management (TQM). It defines TQM as an integrated effort to improve quality at every level of an organization. The key elements of TQM discussed are leadership, employee involvement, product/process excellence, continuous improvement, and customer focus. Quality awards and standards like the Malcolm Baldrige Award and ISO standards are also covered. Reasons for TQM failure include a lack of quality culture and top management support. TQM requires organizational cultural change from a traditional to a more collaborative approach. Motorola is used as an example of a company that successfully implemented TQM principles to achieve high customer satisfaction.