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TQM: THE BASICS
Dr. Md Shamimul Islam
Assistant Professor
Brac Business School
BRAC University
WHAT IS TOTAL
QUALITY
MANAGEMENT?
TQM integrates fundamental management
techniques, existing improvement efforts, and
technical tools under a disciplined approach.
A proven technique to guarantee survival in the
globalized competitive business.
T→ Total
(Made up of the
whole)
Q→ Quality
(Degree of excellence
a product or service
provides)
M→ Management
(Act, art, or manner of
handling, controlling,
directing, etc.)
SIX BASIC CONCEPTS OF TQM
1. A committed and involved management to provide long-term
top-to-bottom organizational support.
2. An unwavering (steady) focus on the customer, both internally
and externally.
3. Effective involvement and utilization of the entire work force.
4. Continuous improvement of the business and production
process.
5. Treating suppliers as partners.
6. Establish performance measures for the processes.
NEW AND OLD
CULTURE
• TQM requires a
cultural change.
• A substantial change
and difficult to
accomplish in a short
period of time.
• Small organizations
can make the
transformation much
faster than large
organizations.
TQM GURUS
• Walter Shewhart (PDSA cycle)
• Rolad Fisher (Statictica analysis like design of experiments (DOE) and
ANOVA)
• W. Edwards Deming (a protégé of Shewhart; 14 points for quality)
• Joseph M. Juran (Quality from all management level)
• Armand V. Feigenbaum (Focus of customer satisfaction)
• Kaoru Ishikawa (cause and effect diagram)
• Phillip Crosby (conformance to requirement)
• Genichi Taguchi (Design of parameters and tolerance)
TQM FRAMEWORK
WHAT IS QUALITY?
• Quality (Q) Q =
𝑃𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒
𝐸𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠
• Q >1.0 returns a good feeling about any product or service
• Quality is the degree to which a set of inherent characteristics that fulfils requirements
(ISO 9000:2000).
• Degree means that quality can be used with adjectives such as poor, good, and
excellent.
• Inherent is defined as existing in something, especially as a permanent characteristic.
• Characteristics can be quantitative or qualitative.
• Requirement is a need or expectation that is stated; generally implied by the
organization, its customers, and other interested parties; or obligatory.
DIMENSIONS OF QUALITY
OBSTACLES OF TQM
IMPLEMENTATION
Lack of Management Commitment
Inability to Change Organizational Culture
Improper Planning
Lack of Continuous Training and Education
Incompatible Organizational Structure and Isolated Individuals and Departments
Ineffective Measurement Techniques and Lack of Access to Data and Results
Paying Inadequate Attention to Internal and External Customers
Inadequate Use of Empowerment and Teamwork
Failure to Continually Improve
BENEFITS OF TQM
Improved
quality
Employee
participation
Teamwork
Working
relationship
Customer
satisfaction
Employee
satisfaction
Productivity
Communicati
on
Proftiability
(Financial
performance)
Market share
LET US DO SOME EXERCISE :)
• Identify 2/3 obstacles of TQM implementation in the following local
businesses:
• Private commercial bank (1st and 4th generation banks)
• Health-care facility (including both hospital and diagnostic center)
• University academic department
• University non-academic department
• Large grocery/department chain
• Manufacturing facility
• Personal care (including beauty parlor)

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Topic1_TQM Basics.pdf

  • 1. TQM: THE BASICS Dr. Md Shamimul Islam Assistant Professor Brac Business School BRAC University
  • 2. WHAT IS TOTAL QUALITY MANAGEMENT? TQM integrates fundamental management techniques, existing improvement efforts, and technical tools under a disciplined approach. A proven technique to guarantee survival in the globalized competitive business. T→ Total (Made up of the whole) Q→ Quality (Degree of excellence a product or service provides) M→ Management (Act, art, or manner of handling, controlling, directing, etc.)
  • 3. SIX BASIC CONCEPTS OF TQM 1. A committed and involved management to provide long-term top-to-bottom organizational support. 2. An unwavering (steady) focus on the customer, both internally and externally. 3. Effective involvement and utilization of the entire work force. 4. Continuous improvement of the business and production process. 5. Treating suppliers as partners. 6. Establish performance measures for the processes.
  • 4. NEW AND OLD CULTURE • TQM requires a cultural change. • A substantial change and difficult to accomplish in a short period of time. • Small organizations can make the transformation much faster than large organizations.
  • 5. TQM GURUS • Walter Shewhart (PDSA cycle) • Rolad Fisher (Statictica analysis like design of experiments (DOE) and ANOVA) • W. Edwards Deming (a protégé of Shewhart; 14 points for quality) • Joseph M. Juran (Quality from all management level) • Armand V. Feigenbaum (Focus of customer satisfaction) • Kaoru Ishikawa (cause and effect diagram) • Phillip Crosby (conformance to requirement) • Genichi Taguchi (Design of parameters and tolerance)
  • 7. WHAT IS QUALITY? • Quality (Q) Q = 𝑃𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒 𝐸𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠 • Q >1.0 returns a good feeling about any product or service • Quality is the degree to which a set of inherent characteristics that fulfils requirements (ISO 9000:2000). • Degree means that quality can be used with adjectives such as poor, good, and excellent. • Inherent is defined as existing in something, especially as a permanent characteristic. • Characteristics can be quantitative or qualitative. • Requirement is a need or expectation that is stated; generally implied by the organization, its customers, and other interested parties; or obligatory.
  • 9. OBSTACLES OF TQM IMPLEMENTATION Lack of Management Commitment Inability to Change Organizational Culture Improper Planning Lack of Continuous Training and Education Incompatible Organizational Structure and Isolated Individuals and Departments Ineffective Measurement Techniques and Lack of Access to Data and Results Paying Inadequate Attention to Internal and External Customers Inadequate Use of Empowerment and Teamwork Failure to Continually Improve
  • 11. LET US DO SOME EXERCISE :) • Identify 2/3 obstacles of TQM implementation in the following local businesses: • Private commercial bank (1st and 4th generation banks) • Health-care facility (including both hospital and diagnostic center) • University academic department • University non-academic department • Large grocery/department chain • Manufacturing facility • Personal care (including beauty parlor)