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What is TQM? 
 Total Quality Management is 
customer oriented management 
philosophy and strategy. 
 It is centered on quality so as to 
result in customer delight.
Short History 
 The TQM philosophy was evolved in 
Japan after WORLD WAR II. 
 Edward Deming, An American quality 
expert helped the Japanese to apply 
concepts of TQM. 
 However, the American industry 
ignored this development as it was 
still ridding high because of lack of 
competition. 
 Early 1980’s American realized the 
importance of Deming’s teachings 
and starting applying them.
What is Quality? 
 Meaning of Quality as per as ISO 9000 standard 
is: 
 The totality of features and characteristics of a product 
or service, that bear on it’s ability to satisfy a given 
or implied need. 
ISO- International 
Organization for 
Standardization. 
Implied- involved 
without being specified.
Dimensions of Quality 
(Product Quality) 
Functionality
Reliability
Usability
Maintainability
Efficiency
Portability
Service Quality 
 Quality of Customer service 
 Quality of service Design 
 Quality of Service Delivery
Timeliness
Aesthetics
Regulatory Requirements
Requirements of Society
Conformance to Standard
THAT’S ALL FOR TODAY  
Reference: Total Quality Management International Edition 
by Subburaj Ramasamy

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Intro to TQM

  • 1.
  • 2. What is TQM?  Total Quality Management is customer oriented management philosophy and strategy.  It is centered on quality so as to result in customer delight.
  • 3. Short History  The TQM philosophy was evolved in Japan after WORLD WAR II.  Edward Deming, An American quality expert helped the Japanese to apply concepts of TQM.  However, the American industry ignored this development as it was still ridding high because of lack of competition.  Early 1980’s American realized the importance of Deming’s teachings and starting applying them.
  • 4. What is Quality?  Meaning of Quality as per as ISO 9000 standard is:  The totality of features and characteristics of a product or service, that bear on it’s ability to satisfy a given or implied need. ISO- International Organization for Standardization. Implied- involved without being specified.
  • 5. Dimensions of Quality (Product Quality) Functionality
  • 11. Service Quality  Quality of Customer service  Quality of service Design  Quality of Service Delivery
  • 17. THAT’S ALL FOR TODAY  Reference: Total Quality Management International Edition by Subburaj Ramasamy