Professional blogger, Murray Newlands, share tips to create great video for your blog or website.

1. How to Make Videos for your
Business or Blog
By Murray Newlands

2. Why make videos
 The old cycle was that blogging was new and a
fresh way to connect with people.
 Now everyone has a blog so how do you stand
out from the crowd? How to you provide better
engagement and better material to for guest
blogging?
 Provide video.
 Videos are very engaging and can express a
message better then text or images.
 Some people love to absorb video content.
 If you are selling services it is easier for people to
get a sense of who YOU are via video.

3. Different types of content
 Think about what you are trying to convey and look at
how to convey it
 Video testimonials garner trust and give credibility to
what you’re selling.
 Product reviews also build trust and build your brand.
 Video interviews express you as an interviewer,
engaged in the space and associate your brand with
the person you’re interviewing. Ideally they will share
the video with their audience if it makes them look
good. If you have an audience that is big enough
then you can use it to make business connections
and make sales.

4. Different types of content Samples
 Interviews
 http://www.youtube.com/watch?v=AFl-
etuLl2s&context=C4ec423eADvjVQa1PpcFNyA2hRB
84MAD3CDjF5HT0F29YVrYQGO1Y=
 Topics
 http://www.youtube.com/watch?v=n4a72N5Toxg&con
text=C4945cf3ADvjVQa1PpcFNyA2hRB84MABkQqH
vkwslBhG2115IaC4g=
 Trending topics
 http://www.youtube.com/watch?v=6AdcikVtUWY&con
text=C4cb25f0ADvjVQa1PpcFNyA2hRB84MABgsmy
2jH3M-xN8e3ml2Q_w=

5. Getting traffic from your videos to
your site
 YouTube is the second largest search engine ?
 You can put your URL in the description
 Use a product code
 Let them know about a white paper or additional
video only available by registering on your site.

6. Optimization for more YouTube traffic
 Use YouTube keyword tool to find topics people
are searching for.
 Make videos about topics
 Make videos in episodes so if your show is up
then the next one follows it
 Link one video to the next at the end of the video
 Making short videos about topics helps you to
rehearse short pitches about your topic
 Keep your videos short
 Thumbnails are important

7. Optimization for more YouTube traffic
(continued)
 Use your Keywords at the start of the title,
description and as the first title tag
 Answer your viewers’ needs
 Titles: “San Francisco car maintenance / tips /
tutorial / guide / in plain English / 2012 / 4 ”
 “How to maintain your car in San Francisco”
 Make them in episodes and link them together
“San Francisco car maintenance tutorial part 1”
links to San Francisco car maintenance tutorial
part 2” with annotations

8. Syndicate your show to online media
outlets
 If you are going to make videos, get others to post
them and reach a much bigger audience
 Make good quality, professional content
 Send them a text blog post in HTML to go with the
video
 Make separate text for each post
 Tell them when to publish them
 Engage with the comments
 Ask bloggers to commit to a series; don’t send them
each episode as an independent blog post.

9. Syndicate your show to online media
outlets
 Episode 7 Audi #solongvampires ad: 1200 views, 403 tweets
 http://www.murraynewlands.com/2012/02/social-media-monitoring-
future-of-engagement-audi-ad/ 10 tweets
 http://www.adrants.com/2012/02/how-audi-leveraged-social-media-
with-its.php 25 tweets
 http://www.adotas.com/2012/02/video-the-future-of-engagement-
looks-at-audis-solongvampires-campaign/ 0 tweets
 http://www.business2community.com/marketing/future-of-
engagement-monitoring-audis-vampire-themed-super-bowl-ad-on-
twitter-0130234 11 tweets
 http://www.growmap.com/audi-superbowl-ad 6 tweets
 http://www.famousbloggers.net/solongvampires-audi-super-
bowl.html 59 tweets
 http://www.netchunks.com/using-alerti-to-monitor-audis-super-bowl-
ad/ 4 tweets
 http://socialmediatoday.com/node/442830 298 tweets

10. How to get a bigger audience
 Get on big video channels: Justin.tv, mevio.com,
cable TV.
 Justin.tv is a live streaming channel. Getting time
is hard because they sell most of their space, but
if you have great live content you might be able to
get a slot. Getting on Justin.tv’s home page mid
week can get you 50,000 live viewers per hour.
 Mevio.com is like YouTube but smaller. Home
page can give you lots of views.
 Cable can give you an even larger audience than
Justin.tv, with different demographics

11. How to get a bigger audience
(continued)
 The online channels all like short content 2-5
minutes. It must be high-production, well-edited,
and entertaining.
 These channels are only good if you get on the
home page.
 Cable TV companies need content. They like
longer content but you can put shorter content
together to make longer shows. It is going to have
to be good content.

12. How to do it commercially
 Make good content for yourself and show you can do it
 Demonstrate that you know how to produce a highly
finished piece of content which engages an audience
and conveys a commercial message.
 Get the balance between engagement, education and
promotion
 Make some thing that they can envisage being used to
communicate to their audience
 Prove you can generate an audience for your content
 Work out the value proposition for their company

13. Video and events
 Events are a great place to make videos You can
sometimes get a press pass if you agree with a
publication to shoot for them, get an agreement
that you can use the content your self.
 Light and sound are a challenge
 People are sometimes camera shy, tell them what
you want and tell them to speak up and
annunciate
 You can get LOTS of great content and connect
with people

14. Video and events (continued)
 It is a great way to make a connection and have
that last after the event
 It associates you or your and your client with the
person / brand being interviews
 You can ask the people in your video to post the
video and reach their audience
 If you give a talk, record it and make it into short
videos

15. End
 Thank you
 me@murraynewlands.com
 www.influencepeople.com
 +murraynewlands