Researching Your Market: How to find out who your top competitors are & key influencers How to find out where your competitors market, part 1 How to find out where your competitors market, part 2 Sites with low bounce rate

1. 1
TOPIC 5
RESEARCHING YOUR MARKET

2. FINDING YOUR MARKET
• How to find out who your top competitors are & key influencers
• How to find out where your competitors market, part 1
• How to find out where your competitors market, part 2
• Sites with low bounce rate
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3. Similar Web
Similar Web lets you see which
websites are similar to yours or
your competitors. It also lets you
see where they are advertising,
including organic, paid and
social.
HOW TO FIND OUT WHO YOUR
TOP COMPETITORS ARE
Google
It may seem obvious, but most people
do not search the correct way for
specific topics. For optimal competitive
searching in all areas, do it this way:
industry + platform (i.e. marketing +
blog / marketing + newsletter.
Social Media
Searching on social media will reveal
many competitors and groups. This
will also provide you great insight into
their content. You can develop ideas
in your marketing plan.
Other
Think about all the other ways:
attending seminars, business
events, google searching for titles
such as “best marketing
agencies”, top 10 board game
companies” etc.
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4. Example 1
Reliable sources: 2
Time taken: 2 minutes
FINDING COMPETITORS: EXAMPLES
Example 2 Example 3
Time taken: 10 seconds
Relevant sources: 137 million
phrase search:
“board game marketing +
[platform]
Time taken: 10 seconds
Find out more “competitors”
Similar Web search;
boardgamegeek.com
phrase search:
“who are the top earning board
game publishers”
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5. 5
FINDING YOUR TOP COMPETITORS
& KEY INFLUENCERS HACK 3
SpyFu
https://www.spyfu.com/outreach/leads
Type in your keywords and it will bring up a
list of websites associated with that keyword.,
and ranks them to the number of monthly
SEO clicks they get.
Peer Reach
https://peerreach.com/lists/overview
Provides the top 100 in a variety of industries.
Detailed
https://detailed.com/links/
Detailed gives you a curated list of the most
popular sites in your industry and influencers on
Twitter.
Ranker
Ranker may not be a place you’d think of finding key
influencers, but a simple “marketing” word typed into
the search box brings up 3 useful articles listing key
influencers in that industry.
Alltop
Find the top posts in your niche with Alltop,
which should help give you an idea of the
most influential blogs on your topic.
Twitter Influencers
https://klear.com/free-tools/find-twitter-influencers
Provides the key influencers on Twitter in a variety of
industries. Alternatively, type in a keyword or phrase and
it will bring up a list of those associated with it.

6. 6
FINDING YOUR TOP COMPETITORS
& KEY INFLUENCERS HACK 3
Hyper Auditor
https://hypeauditor.com/?source=imh&utm_camp
aign=platforms
Determine the top Instagram and Youtube
influencers ranking by the number of quality and
engaged followers.
Discovery
Discover.ly is a Chrome plugin that helps you with
your networking. One use for Discover is to see if
any of your existing contacts have connections
with influencers in your niche.
Tweetdeck
Seorch
https://seorch.eu/
Types in your domain URL and insert a keyword
phrase. Scroll down to the bottom to see your main
competitors.
TweetReach
https://tweetreach.com/
You will get a list of the top 100 contributors and
the most retweeted tweets for the subject.
FollowerWonk
https://followerwonk.com/
FollowerWonk is a great little tool for Twitter that
allows you to search for keywords in Twitter user bios
and sort individuals to find those with the largest
reach and most authority.
Tweetdeck has very powerful search capabilities. You
can use Tweetdeck to track mentions of your
competition. You can also use it to find used of
particular hashtag, which in turn can help you find
influencers. Alternatively, use Twitter ‘s own
Advance Search.

7. 1. Go to:
similarweb.com
2. Type in each of your top
competitors, one at a time
3. Write down all the top
referring (traffic) sites for
each competitor
HOW TO FIND OUT WHERE YOUR
COMPETITORS MARKET, PART 1
HACK #4
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8. FIND OUT WHO YOUR COMPETITORS ARE
& WHERE THEY MARKET
Example 1
Example 2
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9. 1. Go here
2. Open up each of the top
Kickstarter games
3. Take the best 3 or 4
images of each game and
save them somewhere
HOW TO FIND OUT WHERE YOUR
COMPETITORS MARKET, PART 2
HACK #5
1. Go here 2. Upload 1 image at a time
3. Make a list of the places
where that image was used
Step 1
Step 2
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10. SITES WITH LOW BOUNCE RATE
Something
must be right
about their
website!
Why Low
Bounce
Rate
Their ad’s must relate closely
to what is on their website:
what the ad says is what the
websites displays! Clone what they
do!
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11. Make a list of
those sites
and put them
in order from
the lowest
bounce rate.
Look at each
of those sites
and write
down
everything
good about
them.
Compile the
list in order
of
importance
for your
business or
what you can
use.
Clone the
best from
that list.
Do one at a
time; test it;
analyse it;
compare it
SITES WITH LOW BOUNCE RATE
Look out for
the websites
that have a
low bounce
rate (50% and
under). Go to
similar web.
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Similar
Web

12. Source from
Baymard, 2019
FACT #2
REASONS FOR BOUNCE RATE
21%
Couldn’t see or
calculate total
order cost
upfront.
26%
Took too long /
complicated
34%
I had to create an
account.
55%
Extras are too
high (shipping, tax
etc.).
70%
On average around 70% of
customers who reach the
online checkout will not
complete a sale because of
these reasons.
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