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Marketing qua youtube 
In this file, you can ref free useful materials about marketing qua 
youtube and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Are you on YouTube? Are you getting the results you hoped for? 
In this article I’ll share 8 actionable tips to enhance your YouTube 
marketing. 
Why YouTube? 
The most recent statistics on online video and YouTube are mind-blowing: 
Nielsen reported that Americans streamed 15 billionvideos in 
the most recently recorded month (May 2011). While traditional TV 
viewing was up only 0.2% over last year, Internet video viewing was 
up 35% and mobile video viewing went up 20%. 
Before you throw all your marketing dollars into YouTube, however, 
you might want toconsider this other statistic: 35 hours of video are 
uploaded to YouTube… every minute. In the time it takes you to read 
this article, about two weeks of fresh content will be posted. Watch the 
video below and add another three days. 
Video marketing. Free pdf download examples Page 1
In other words, there’s a lot of competition for those eyeballs. So, how 
do youmaximize your YouTube marketing results? 
#1: Create compelling videos. 
Most of us will never create a “viral” video with millions of views 
because we don’t own a piano-playing cat or a sneezing baby panda, but 
thankfully those aren’t required for success. In fact, most of us couldn’t 
handle a million new customers all at once, anyway. “Now serving 
3,424,022. No? Now serving 3,424,023. Please, everyone, form a 
straight line. No pushing.” 
This is not your competition. Thank God. 
Instead, you should create content that addresses your audience’s 
needs. Your goal should be to create videos that are helpful, valuable 
and compelling to your prospects and clients. If you can blog about it, 
you can create a video about it. Your video content may consist of how-to’s, 
answers to frequently asked questions, expert interviews, screen 
video captures, slide shows and more. 
Mari Smith provides some great suggestions on content creation in How 
to Integrate Video Into Your Social Media Marketing. 
Video marketing. Free pdf download examples Page 2
While many people may have questions on the technical aspects of video 
creation, I’ll leave that to people more skilled than myself. Be sure to 
check out video guru Steve Garfield’s site and Dave 
Kaminski’s WebVideoUniversity.com. 
#2: Make your video findable. 
Your videos should be findable both within and outside of YouTube. 
Videos often appear on the first page of search engines, and are a proven 
method of leap-frogging your competition to the top of the search results 
page. The fact that Google owns YouTube can’t be overlooked. 
Create a video that targets your audience’s searches and you’ll grab their 
attention. 
To make your video more findable, you’ll want to focus on three key 
areas: 
 Title: Make sure your targeted keywords are in the first few words 
of your title. Another trick is to add a colon after your initial 
keywords and rephrase your title for maximum effect. For example, 
your video on saving money for college might be called “College 
Savings Plans: The 529 Plan and Your Child.” 
 Description: Two things to keep in mind here: 1) start your 
description with a full URL, and 2) don’t be stingy with your 
description—more is… well, more. Be as descriptive and keyword-rich 
as possible. This will help you get found more easily by people 
Video marketing. Free pdf download examples Page 3
searching YouTube for your type of content. You can also include 
more URLs throughout your content. 
Create links from your video description (as Amy Porterfield did here) 
to a page you want to drive traffic to. 
 Tags: Be sure to include any and all related keywords in the tags 
field. 
These aren’t the only variables in getting found, but they’re the easiest to 
manage and control. Page views, subscribers, comments and likes can all 
affect your video’s visibility. 
#3: Brand your YouTube channel. 
Even without spending the big bucks for a brand channel or becoming 
a YouTube partner, you still have the opportunity to create a branded 
experience on YouTube. 
Consider your YouTube channel your “home away from home.” In other 
words, you can turn your channel into a destination. Here are some 
suggestions to get you started: 
Video marketing. Free pdf download examples Page 4
 Create a custom background and choose your colors to match your 
branding. As with every social media platform, the more branded and 
“lived-in” your profile appears, the more credibility you appear to 
have… warranted or not. A generic or default design makes you 
appear fly-by-night. 
Be sure to brand your YouTube channel appropriately. 
 Choose “Player View” as your layout. Unlike the Grid View, the 
Player View features one big video that can be set to autoplay. 
Because total views can positively impact your visibility, you want 
to make sure your featured video is set to autoplay. 
Video marketing. Free pdf download examples Page 5
Choose Player View and Autoplay Featured Video for maximum effect. 
 Create Playlists and feature your best content in the right 
column. Playlists are a way of organizing videos on YouTube. 
Although you can create playlists of any video—whether you made it 
or not—for your channel, consider creating a playlist of your most 
popular videos, or ones that best represent your products and 
offerings. 
For example, if you offer bicycling tours of New England, you might 
create a playlist that consists of “Bike Tours of Maine,” “Bike Tours 
of New Hampshire,” “Bike Tours of Vermont,” and so on.If you own 
a pet store, you might have a Care & Feeding playlist with such hits as 
“Taking Care of Your Iguana,” “Feeding Tips for Your Parakeet,” and 
“What Will Your New Pet Snake Eat?”Just as you have a home page 
on your website and silos of information for your different products 
and services, you can replicate this on your channel through clever 
use of the Featured Video and Playlist. 
#4: Use annotations to build subscribers. 
You can add annotations to your YouTube videos that include 
clickable calls to action. These annotations appear on top of your 
videos for a specified length of time and can include links to other 
videos, playlists or channels, or include a subscribe option. 
Video marketing. Free pdf download examples Page 6
This is also helpful if you have created a video with out-of-date 
information. Rather than deleting the video, you can create a new 
video. Then go back to the original video and embed a link that 
takes people to the updated, corrected version. 
(If you make Facebook how-to videos, you should expect to use this 
trick quite a bit.) 
#5: Post a bulletin and alert your friends and subscribers. 
At the top of your channel is the Post Bulletin tab. You can create a 
bulletin and a link to a video that will appear on your subscribers’ 
and friends’ home pages. This is a great way to draw extra attention— 
and traffic—to your video. 
Video marketing. Free pdf download examples Page 7
Increase your visibility by posting a bulletin. 
Bulletins appear on subscribers’ and friends’ home pages. 
#6: Use YouTube Ads. 
Julie Perry, the social media director at BLASTmedia, calls these the 
“last frontier” of online advertising. 
She reports, “People are coming [to YouTube] and directly entering in 
search queries of what they’re looking for… You can bid on those 
keywords just as you would Google pay-per-click. But instead of a text 
ad coming up on the right-hand side as it does on Google, you get a 
video and a thumbnail of a video.” 
“The best part is that you can bid on keywords for pennies on the 
dollar compared to what you pay for a Google text ad or even a 
Facebook ad.” 
Video marketing. Free pdf download examples Page 8
You can bid on keywords in YouTube just like on Google. 
Julie also talks about another type of YouTube advertising, “Once you 
have your video submitted as a Promoted Video, it then has the 
opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to 
action.’ They’re clickable and they allow you to click right over from a 
video to a website.” 
For an in-depth interview with Julie Perry, check out Killer YouTube 
Marketing Tactics for Small Business. 
#7: Leverage other social media platforms. 
YouTube is a social media platform, not an island. Here are some ways 
to extend the reach of your video and make it more shareable: 
 Blog it. Every time you post a new video, you should create a 
blog post around it. Use a keyword-rich title, and fill your post with 
appropriate, complementary content. This will deliver your video to 
your blog subscribers and increase its chances of being found in a 
search. Plus, you can add your own sharing buttons on your blog, 
making it easier for other people to share your content. 
 Post it to Facebook. Whether on your profile page or on your 
business page, you can reach a much wider audience on Facebook. 
Plus, video is a great way of increasing your EdgeRank. 
 Tweet it. Good content goes farther on Twitter. 
 Submit it to StumbleUpon. This social bookmarking site has 
always been a powerful referrer, and recently surpassed Facebook 
Video marketing. Free pdf download examples Page 9
(yes, that Facebook!) for driving the most U.S. web traffic for social 
media sites. 
#8: Review YouTube Insights for more, um, insights. 
YouTube has some powerful analytics that give you insight into who’s 
watching your videos and how they discovered them. You can gather 
information on an individual video or on all the videos you’ve 
uploaded. 
Reviewing your most-watched videos or the videos with the most 
community feedback (comments, likes, etc.) can point to what type of 
content resonates most with your target audience. 
Spend time reviewing your YouTube analytics. 
In Conclusion 
By creating content that resonates with your audience, building up a 
branded channel and using bulletins and ads, you can greatly increase 
the return on your investment in creating online videos. 
However, this is just the start of increasing your online visibility through 
YouTube marketing. 
Video marketing. Free pdf download examples Page 10
What do you think? What tips and techniques have you used to 
market your business or non-profit using video online? Leave your 
comments in the box below. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
Video marketing. Free pdf download examples Page 11
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
Video marketing. Free pdf download examples Page 12
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 13

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Marketing qua youtube

  • 1. Marketing qua youtube In this file, you can ref free useful materials about marketing qua youtube and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Are you on YouTube? Are you getting the results you hoped for? In this article I’ll share 8 actionable tips to enhance your YouTube marketing. Why YouTube? The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billionvideos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Before you throw all your marketing dollars into YouTube, however, you might want toconsider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days. Video marketing. Free pdf download examples Page 1
  • 2. In other words, there’s a lot of competition for those eyeballs. So, how do youmaximize your YouTube marketing results? #1: Create compelling videos. Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. In fact, most of us couldn’t handle a million new customers all at once, anyway. “Now serving 3,424,022. No? Now serving 3,424,023. Please, everyone, form a straight line. No pushing.” This is not your competition. Thank God. Instead, you should create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more. Mari Smith provides some great suggestions on content creation in How to Integrate Video Into Your Social Media Marketing. Video marketing. Free pdf download examples Page 2
  • 3. While many people may have questions on the technical aspects of video creation, I’ll leave that to people more skilled than myself. Be sure to check out video guru Steve Garfield’s site and Dave Kaminski’s WebVideoUniversity.com. #2: Make your video findable. Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked. Create a video that targets your audience’s searches and you’ll grab their attention. To make your video more findable, you’ll want to focus on three key areas:  Title: Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after your initial keywords and rephrase your title for maximum effect. For example, your video on saving money for college might be called “College Savings Plans: The 529 Plan and Your Child.”  Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don’t be stingy with your description—more is… well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people Video marketing. Free pdf download examples Page 3
  • 4. searching YouTube for your type of content. You can also include more URLs throughout your content. Create links from your video description (as Amy Porterfield did here) to a page you want to drive traffic to.  Tags: Be sure to include any and all related keywords in the tags field. These aren’t the only variables in getting found, but they’re the easiest to manage and control. Page views, subscribers, comments and likes can all affect your video’s visibility. #3: Brand your YouTube channel. Even without spending the big bucks for a brand channel or becoming a YouTube partner, you still have the opportunity to create a branded experience on YouTube. Consider your YouTube channel your “home away from home.” In other words, you can turn your channel into a destination. Here are some suggestions to get you started: Video marketing. Free pdf download examples Page 4
  • 5.  Create a custom background and choose your colors to match your branding. As with every social media platform, the more branded and “lived-in” your profile appears, the more credibility you appear to have… warranted or not. A generic or default design makes you appear fly-by-night. Be sure to brand your YouTube channel appropriately.  Choose “Player View” as your layout. Unlike the Grid View, the Player View features one big video that can be set to autoplay. Because total views can positively impact your visibility, you want to make sure your featured video is set to autoplay. Video marketing. Free pdf download examples Page 5
  • 6. Choose Player View and Autoplay Featured Video for maximum effect.  Create Playlists and feature your best content in the right column. Playlists are a way of organizing videos on YouTube. Although you can create playlists of any video—whether you made it or not—for your channel, consider creating a playlist of your most popular videos, or ones that best represent your products and offerings. For example, if you offer bicycling tours of New England, you might create a playlist that consists of “Bike Tours of Maine,” “Bike Tours of New Hampshire,” “Bike Tours of Vermont,” and so on.If you own a pet store, you might have a Care & Feeding playlist with such hits as “Taking Care of Your Iguana,” “Feeding Tips for Your Parakeet,” and “What Will Your New Pet Snake Eat?”Just as you have a home page on your website and silos of information for your different products and services, you can replicate this on your channel through clever use of the Featured Video and Playlist. #4: Use annotations to build subscribers. You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option. Video marketing. Free pdf download examples Page 6
  • 7. This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version. (If you make Facebook how-to videos, you should expect to use this trick quite a bit.) #5: Post a bulletin and alert your friends and subscribers. At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention— and traffic—to your video. Video marketing. Free pdf download examples Page 7
  • 8. Increase your visibility by posting a bulletin. Bulletins appear on subscribers’ and friends’ home pages. #6: Use YouTube Ads. Julie Perry, the social media director at BLASTmedia, calls these the “last frontier” of online advertising. She reports, “People are coming [to YouTube] and directly entering in search queries of what they’re looking for… You can bid on those keywords just as you would Google pay-per-click. But instead of a text ad coming up on the right-hand side as it does on Google, you get a video and a thumbnail of a video.” “The best part is that you can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad.” Video marketing. Free pdf download examples Page 8
  • 9. You can bid on keywords in YouTube just like on Google. Julie also talks about another type of YouTube advertising, “Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to action.’ They’re clickable and they allow you to click right over from a video to a website.” For an in-depth interview with Julie Perry, check out Killer YouTube Marketing Tactics for Small Business. #7: Leverage other social media platforms. YouTube is a social media platform, not an island. Here are some ways to extend the reach of your video and make it more shareable:  Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. This will deliver your video to your blog subscribers and increase its chances of being found in a search. Plus, you can add your own sharing buttons on your blog, making it easier for other people to share your content.  Post it to Facebook. Whether on your profile page or on your business page, you can reach a much wider audience on Facebook. Plus, video is a great way of increasing your EdgeRank.  Tweet it. Good content goes farther on Twitter.  Submit it to StumbleUpon. This social bookmarking site has always been a powerful referrer, and recently surpassed Facebook Video marketing. Free pdf download examples Page 9
  • 10. (yes, that Facebook!) for driving the most U.S. web traffic for social media sites. #8: Review YouTube Insights for more, um, insights. YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded. Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience. Spend time reviewing your YouTube analytics. In Conclusion By creating content that resonates with your audience, building up a branded channel and using bulletins and ads, you can greatly increase the return on your investment in creating online videos. However, this is just the start of increasing your online visibility through YouTube marketing. Video marketing. Free pdf download examples Page 10
  • 11. What do you think? What tips and techniques have you used to market your business or non-profit using video online? Leave your comments in the box below. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is Video marketing. Free pdf download examples Page 11
  • 12. where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will Video marketing. Free pdf download examples Page 12
  • 13. increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 13