Presented by Ben Gracewood - a Windows Phone MVP and avid fan of gadgets. Ben provides insight on the mobility space at an Intergen Twilight Seminar. To help listeners understand the market trends, the opportunities, and how organisations can take advantage of this new technology wave. This Twilight seminar provided insight on the following: * Mobile usage trends, including predictions about mobile web browsing versus ‘traditional’ browsing * Mobile sales trends * Opportunities in the mobile space and how your organisation can leverage them (context, location and immediacy) * Issues that can occur during mobile development * Architecture approaches * Mobile tools * Real world examples This is targeted at executives and architects interested in learning more about the pending impact mobility and mobile devices will have on their businesses.

1. Mobility:
The changing face of business
Ben Gracewood
6 July 2011
ben.gracewood@intergen.co.nz

2. Mobility – The changing face of business
 Mobility: The changing face of business
 OR
 Mobility: Changing the face of business
 OR
 Mobility: Facing the change of business
 Not plastic surgery
 Mobility: Business of changing the face

3. Mobility – The changing face of business
Agenda
 Why you are here.
 The growth in mobile
 What you can do with Mobility.
 What you can do about it.
 How do you do it?

4. Mobility – The changing face of business

5. Mobility – The changing face of business

6. Mobility – The changing face of business
NZ Loves iPhone

7. Mobility – The changing face of business

8. Mobility – The changing face of business

9. Mobility – The changing face of business
It’s not just phones

10. Mobility – The changing face of business
Mobile is here. What can we do with it?
 For Customers:
 Immediacy
 Context
 Presentation
 For Users:
 Field force automation
 Service
 Security
 Enterprise Management

11. For our Customers:

12. Mobility – The changing face of business
Immediacy

13. Mobility – The changing face of business
Immediacy Improve engagement and
connection with
customers and staff
 Expect mobile search hits first
 Store locations, ATM finder, pub quiz answers.
 Instant gratification
 Win (and RETAIN) clients, and/or reduce call load.
 Flexiwork
 Gen Y will love you (more)

14. Mobility – The changing face of business
Context
 We’ve always had context
 “Please log in here”
 Mobile context is additional, and ambient
 Location, contacts, dialler
 Privacy implications
 How does context help?
 Geolocation – report an accident or graffiti
 Search – find my nearest …
 Directions – salesforce automation

15. Mobility – The changing face of business
Presentation

16. For Your Staff:

17. Mobility – The changing face of business
Field Force Automation
 Windows Mobile is still the Gold Standard for field force
 Rugged device availability (guaranteed life cycle)
 Peripherals (Barcode, RFID, Signature Capture)
 Mature app platform (e.g. SQL Compact
 Deployment and device management tooling
 Yes, it does have a future!

18. Mobility – The changing face of business
Staff Service
 Can your users access mobile services (email, intranet)
 Why not?
 If your customers expect it, your staff will too.
 Microsoft Exchange 2003 SP2 (or newer)
 Exchange Direct Push (uses LESS data than manual sync)
 Remote Wipe
 Password Policies

19. Mobility – The changing face of business
Security & Enterprise Management
 Aka: Where BlackBerry Was King.
 Microsoft Exchange Device Management
 Force Pin lock, remote wipe, etc. for pretty much any device
 Microsoft SCCM support for iPad coming in 2012
 Alternatives for iPad/iPhone:
 Wavelink Avalanche

20. Mobility – The changing face of business
Mobile is here. What can we do with it?
 For Customers:
 Immediacy
 Context
 Presentation
 For Users:
 Field force automation
 Service
 Security
 Enterprise Management

21. So let’s build a mobile solution

22. Mobility – The changing face of business

23. Mobility – The changing face of business
Do not want:

24. Mobility – The changing face of business
Mobile Strategy Challenges
 App or web?
 iPhone or Android (or BlackBerry or Windows Phone, or …)
 Do I have to pay 2, 3, or more times for development?
 Getting your stuff on the device
 User Experience
 Not just a sexy user interface
 Install, data consumption, privacy, hygiene

25. Mobility – The changing face of business
App or Web?
APP WEB
 Generally more rich  No install barrier or marketplace
 Can engineer to use less data  Careful caching required for NZ
 Slight install barrier  Multi-browser/resolution issues
 Marketplace acceptance issues
Tips: Tips:
 Use an experienced designer  Don’t try to emulate native apps
 Design for the platform  Follow platform guidelines
Create applications for your
own unique requirements

26. Mobility – The changing face of business
Apps vs Web

27. Mobility – The changing face of business
I see you’re trying to build a mobile app…
 iPhone or Android (or Blackberry or WP7 or Symbian)?
 iPhone won’t dominate for ever
 Do I have to pay 2 (or 5) times?!
 Will Steve Jobs accept it into his marketplace?
 Will it work on my Android Samsonic XT3 with a slide-out
keyboard?
 It costs $1.99? Outrageous!

28. Mobility – The changing face of business
Solving (or not) the app challenge
 Cross-compilers
 Flash, Phonegap, Mono
 Reality: none of these provide an ideal result
 HTML Web Containers
 A valid approach, but heavily design dependent
 Frameworks and services generators
 Roll your own
 JOOB Mobile (go Kiwi!)
 Possibly the best middle-ground?

29. Mobility – The changing face of business
Ideal App Approach

30. Mobility – The changing face of business
Mobile Web: Truly Cross-Platform?
 Web skins (MVC)
Coupled with…
 Javascript Libraries
 Sencha (sencha.com)
 Jquery (jquerymobile.com)
…and ideally…
 HTML5/CSS3

31. Mobility – The changing face of business
Cross-platform Mobile Web?
 Standard multiple-browser issues
 Multiple resolutions
 Some Androids have very small screens.
 Platform specific requirements
 Hi-resolution home screen icons for iPhone
 Tiles for Windows Phone
 But, in general, web is more cross-platform than apps

32. Mobility – The changing face of business
Mobile Web: Use What You Have
 SharePoint Mobile (“free”)
 Mobile CMS Skins (often “free”)
 Service integration

33. Mobility – The changing face of business
Ideal Mobile Web Approach

34. Mobility – The changing face of business
User Experience
 Bad UX can torpedo the best app ideas
 Surfacing in marketplace is (generally) dependent on reviews
 Great UX can result in tons of free viral marketing
 New Zealand has some unique requirements
 Expensive and sometimes intermittent data
 Latency accentuated by international round trips
 Cross-compilers and frameworks often aren’t good
 Forcing one platform’s paradigms on another is grating for users
 The savings in dev time can result in cost via low user uptake

35. Mobility – The changing face of business
Intergen/Microsoft Platform Fit
 Mobile Device Management (Andrew Kosmadakis)
 Microsoft Exchange
 Microsoft SCCM
 Mobile Apps (Ben Gracewood)
 .NET 4.0 Services and Developent
 Windows Phone 7 Design and Development
 iPhone Design and Development
 Mobile Web (Contact Intergen!)
 Microsoft SharePoint
 ASP.NET, HTML5 Design and Development

36. Mobility – The changing face of business
Rounding up
 Mobile is coming to your business, if it’s not already here.
 Mobile design and development strategy should be core.
 Intergen and Microsoft can help!

37. Questions

38. Thank You