This document announces a presentation contest for 2013 sponsored by slidestoday.com. It encourages entrants to craft one good idea from many ideas, present it to the world, and invent in a unique way to become known across realms. Entrants should draw attention without exception by battling competitors and shining bright. They should present and share on social media, as more likes increase the chances of winning. It concludes with thanks.
Ever wondered why some people are so talented creatively while you're not? It's not just a gift this creative lark - it's also a skill, and like any skill it needs time and practice to hone it.
We're influenced by the creativity we see around - but in art, other design work, nature and in our every day belief and attitude to life.
The more your eyes are open - the more you'll see the creativity surrounding you.
Here at Presented, we've put together a small presentation on what we think are the essential tips about how to reveal your inner creativity.
Enjoy!
This document outlines Starbucks' change management plan. It discusses Starbucks' history and roots dating back to 1971. Starbucks' mission is to inspire and nurture the human spirit through coffee. The plan identifies pillars of change like being the coffee authority and expanding globally. It also discusses overcoming resistance to change, waves of change like new technology and leadership, and maintaining an organizational culture of accountability, warmth and challenge. Moving forward, Starbucks will focus on continued innovation, monitoring diversity, and increasing fair trade agreements globally.
WORKSHOP: Unlocking Creativity with Jason Keath - Social Fresh Conference 2015Social Fresh Conference
This document outlines 24 ways to become more creative presented by Jason Keath at the Social Fresh Conference. The ways are grouped under headings like "Brushing Up Against Life" which encourages traveling, learning new skills, and challenging yourself. Other sections discuss connecting ideas through incubation, generating many ideas even if they are absurd, improving brainstorming techniques like anonymizing ideas and finding partners. The final message is that teams should be balanced, reach outside their organization, and be given autonomy to unlock their creativity.
The document summarizes 6 key takeaways from UX Week 2016 with Adaptive Path and Capital One. The takeaways are: 1) Design has the power to shape how we think and feel. 2) User empathy results in more informed UX. 3) Take time to reflect on your roadblocks. 4) Inspiration lives in far-away lands. 5) Turn off your autopilot. 6) Diversity + design = more innovative ideas and higher financial returns.
Sharing my experience in the power of sketching by having quick rapid sketching exercises, the reality of sketching that occurs in the workplace and mini-design project in pairs to show the process involved to aid better sketching of ideas
FashionCollaborative is an online community that connects the global fashion industry by allowing members to connect, collaborate, create, learn and share through blogging, reading articles, and sharing images, videos and market intelligence. Its mission is to create the fashion industry's largest and most vibrant online community by providing a superior environment online and offline for people to come together, share ideas, get feedback, make friends and business connections.
This document announces a presentation contest for 2013 sponsored by slidestoday.com. It encourages entrants to craft one good idea from many ideas, present it to the world, and invent in a unique way to become known across realms. Entrants should draw attention without exception by battling competitors and shining bright. They should present and share on social media, as more likes increase the chances of winning. It concludes with thanks.
Ever wondered why some people are so talented creatively while you're not? It's not just a gift this creative lark - it's also a skill, and like any skill it needs time and practice to hone it.
We're influenced by the creativity we see around - but in art, other design work, nature and in our every day belief and attitude to life.
The more your eyes are open - the more you'll see the creativity surrounding you.
Here at Presented, we've put together a small presentation on what we think are the essential tips about how to reveal your inner creativity.
Enjoy!
This document outlines Starbucks' change management plan. It discusses Starbucks' history and roots dating back to 1971. Starbucks' mission is to inspire and nurture the human spirit through coffee. The plan identifies pillars of change like being the coffee authority and expanding globally. It also discusses overcoming resistance to change, waves of change like new technology and leadership, and maintaining an organizational culture of accountability, warmth and challenge. Moving forward, Starbucks will focus on continued innovation, monitoring diversity, and increasing fair trade agreements globally.
WORKSHOP: Unlocking Creativity with Jason Keath - Social Fresh Conference 2015Social Fresh Conference
This document outlines 24 ways to become more creative presented by Jason Keath at the Social Fresh Conference. The ways are grouped under headings like "Brushing Up Against Life" which encourages traveling, learning new skills, and challenging yourself. Other sections discuss connecting ideas through incubation, generating many ideas even if they are absurd, improving brainstorming techniques like anonymizing ideas and finding partners. The final message is that teams should be balanced, reach outside their organization, and be given autonomy to unlock their creativity.
The document summarizes 6 key takeaways from UX Week 2016 with Adaptive Path and Capital One. The takeaways are: 1) Design has the power to shape how we think and feel. 2) User empathy results in more informed UX. 3) Take time to reflect on your roadblocks. 4) Inspiration lives in far-away lands. 5) Turn off your autopilot. 6) Diversity + design = more innovative ideas and higher financial returns.
Sharing my experience in the power of sketching by having quick rapid sketching exercises, the reality of sketching that occurs in the workplace and mini-design project in pairs to show the process involved to aid better sketching of ideas
FashionCollaborative is an online community that connects the global fashion industry by allowing members to connect, collaborate, create, learn and share through blogging, reading articles, and sharing images, videos and market intelligence. Its mission is to create the fashion industry's largest and most vibrant online community by providing a superior environment online and offline for people to come together, share ideas, get feedback, make friends and business connections.
How to be a Marketing Superhero in Financial ServicesKurtosys Systems
It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully.
Here are seven ways to become a marketing superhero in financial services.
This document highlights some of the most memorable SlideShares from the past year that provide inspiration for creating one's own presentations. It features covers of selected SlideShares that stood out and encourages readers to view the full presentations for reference and ideas by clicking on the images. The document also promotes uploading one's own SlideShare and sharing insights with the community.
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Show Me The Money - Crafting The Budget For Digital Marketing - Brandon Chesnutt
The document discusses best practices for crafting a digital marketing budget, including:
1) Most marketing budgets are increasingly shifting to digital channels, with 72% of companies increasing their digital budgets in 2011 and digital accounting for about 37% of total budgets.
2) Budgets should find the right balance between digital and offline investments as both channels are still relevant.
3) Marketing managers should take a generalist approach while teams of specialists focus on individual digital platforms, and experience is important for digital specialists.
4) When making digital investments, companies should set benchmarks, identify transactional vs open-ended expenses, and invest in tools that provide measurement of performance and success.
This document provides guidelines for giving effective presentations with both visual and audio components. It recommends decluttering slides with bullet points and figures rather than blocks of text. Each slide should have a single objective and tell a story. For the audio part, greet the audience, state the presentation goal, introduce each slide in 1-2 sentences, restate the goal, and thank the audience. Speakers should minimize filler words and describe slides' contents. Following these basic tips can help one give a polished presentation with minimal effort.
Principles Of Presentation Delivery- The Truth About Presenting ConfidentlyJohn Fallon
This document provides tips for presenting confidently through preparation. It emphasizes that preparation is key and involves understanding your audience, structure, content and evidence. It also stresses the importance of rehearsal and addressing nervous behaviors. Nonverbal communication, visual aids and handling questions are also addressed.
Principles Of Power Point Design- My 12 Favorite Power Point HelpersJohn Fallon
This document lists 12 helpful tools for creating PowerPoint presentations and provides links to their websites. It includes tools for setting slide layouts, saving slide sequences, creating live web pages from presentations, recording screen captures, creating audio files, and editing images.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
SlideShare World's Best Presentation Contest 2009Amit Ranjan
SlideShare and Adobe are holding a presentation contest in 2009 where entrants can submit presentations in categories like business, education, and technology. Users vote on the best presentations and judges including social media experts will choose category winners, with prizes including a MacBook Pro, Kindle DX, and iPhone 3G S. The best presentation made in Adobe Acrobat 9 will win an HP TouchSmart laptop in addition to Acrobat 9 Pro.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
Nail the First 60 Seconds of Your PresentationBruce Kasanoff
In 3 sentences or less, here is a summary of the document:
The document advises speakers that they have 60 seconds at the beginning of their speech to engage their audience and should avoid routine announcements or checking notes during that time. It suggests speakers not drone on about thanking people or how honored they feel, and to instead focus on captivating the audience in the crucial first 60 seconds. The document provides contact information for Bruce Kasanoff, who appears to be the author providing public speaking advice.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to be a Marketing Superhero in Financial ServicesKurtosys Systems
It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully.
Here are seven ways to become a marketing superhero in financial services.
This document highlights some of the most memorable SlideShares from the past year that provide inspiration for creating one's own presentations. It features covers of selected SlideShares that stood out and encourages readers to view the full presentations for reference and ideas by clicking on the images. The document also promotes uploading one's own SlideShare and sharing insights with the community.
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Show Me The Money - Crafting The Budget For Digital Marketing - Brandon Chesnutt
The document discusses best practices for crafting a digital marketing budget, including:
1) Most marketing budgets are increasingly shifting to digital channels, with 72% of companies increasing their digital budgets in 2011 and digital accounting for about 37% of total budgets.
2) Budgets should find the right balance between digital and offline investments as both channels are still relevant.
3) Marketing managers should take a generalist approach while teams of specialists focus on individual digital platforms, and experience is important for digital specialists.
4) When making digital investments, companies should set benchmarks, identify transactional vs open-ended expenses, and invest in tools that provide measurement of performance and success.
This document provides guidelines for giving effective presentations with both visual and audio components. It recommends decluttering slides with bullet points and figures rather than blocks of text. Each slide should have a single objective and tell a story. For the audio part, greet the audience, state the presentation goal, introduce each slide in 1-2 sentences, restate the goal, and thank the audience. Speakers should minimize filler words and describe slides' contents. Following these basic tips can help one give a polished presentation with minimal effort.
Principles Of Presentation Delivery- The Truth About Presenting ConfidentlyJohn Fallon
This document provides tips for presenting confidently through preparation. It emphasizes that preparation is key and involves understanding your audience, structure, content and evidence. It also stresses the importance of rehearsal and addressing nervous behaviors. Nonverbal communication, visual aids and handling questions are also addressed.
Principles Of Power Point Design- My 12 Favorite Power Point HelpersJohn Fallon
This document lists 12 helpful tools for creating PowerPoint presentations and provides links to their websites. It includes tools for setting slide layouts, saving slide sequences, creating live web pages from presentations, recording screen captures, creating audio files, and editing images.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
SlideShare World's Best Presentation Contest 2009Amit Ranjan
SlideShare and Adobe are holding a presentation contest in 2009 where entrants can submit presentations in categories like business, education, and technology. Users vote on the best presentations and judges including social media experts will choose category winners, with prizes including a MacBook Pro, Kindle DX, and iPhone 3G S. The best presentation made in Adobe Acrobat 9 will win an HP TouchSmart laptop in addition to Acrobat 9 Pro.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
Nail the First 60 Seconds of Your PresentationBruce Kasanoff
In 3 sentences or less, here is a summary of the document:
The document advises speakers that they have 60 seconds at the beginning of their speech to engage their audience and should avoid routine announcements or checking notes during that time. It suggests speakers not drone on about thanking people or how honored they feel, and to instead focus on captivating the audience in the crucial first 60 seconds. The document provides contact information for Bruce Kasanoff, who appears to be the author providing public speaking advice.
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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