RYA Training Conference - social media
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The document discusses using social media for RYA clubs and providers. It covers the benefits of social media, common concerns around privacy and safeguarding, and tips for using different platforms like Facebook and Twitter effectively. Examples are given of sailing and sports clubs that are using social media well. Resources for clubs from organizations like Sport England and the RYA are also mentioned.
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RYA Training Conference - social media
- 1. Social media for RYA clubs and providers Download this deck - www.nemisys.uk.com/rya 4th Feb 2012, Wyboston Lakes John Duffy blog Marketing Director, Nemisys linkedin slideshare john@nemisys.uk.com @johnrduffy 01189 122226 @nemisys
- 2. Some of the company we keep
- 3. The fuss about social
- 4. What you currently do ... Total responses 19 • Equivalent to other sports Facebook Page 11 Facebook group 2 (disclaimer – other Twitter 5 „Nemisys‟ sports!) YouTube 5 LinkedIn 2 Foursquare 1 Podcasts 1 Vodcasts 4
- 5. Time Total responses 16 Less than 1 hour per week 3 1 – 2 hours per week 7 2 – 4 hours per week 3 1 hour per day 2
- 6. Your concerns Total responses Mild concern / a worry Amount of time 12 Things to talk about 12 Safeguarding 9 Privacy issues 7 Controlling what people say 12
- 7. Safeguarding • http://www.rya.org.uk/infoadvice/childprotection/Pages/safeguardingandprotectingchildren.aspx • http://www.nspcc.org.uk/inform/cpsu/cpsu_wda57648.html • www.nemisys.uk.com/rya
- 8. Privacy • Don‟t worry – it‟s YOUR • Museum of Me ... Let‟s privacy at risk from see what information Facebook, Twitter, Facebook Apps know Google etc about me! • NOT your visitors at risk from you!
- 9. Museum of Me
- 10. Which information? User • About_me • Location • Activities • Photos & tags • Birthday • Videos & tags • Education • Religion & politics • Events • Web site • Groups • Work history • Hometown • Email • Interests • Friend lists • Likes Friends • As the user, apart from • Email • Friends list
- 11. Who are you targeting? • No really – who are you targeting?
- 13. Let‟s have a look at Facebook • Targeting options • http://www.facebook.com/ads/create/
- 14. Targeting suggestion • Cross-over between sailing and other sports? – RYA? – Sport England? – Your existing membership? • Let‟s expand that ad search ...
- 15. The fuss about social
- 16. The key to success • If it‟s not a conversation, it‟s not SOCIAL And people chat about: • Photo • Video • Audio • Opinions • Competitions • Fixtures and Results
- 17. On the value of pubs ...
- 18. Some common sense don‟ts • Don‟t butt in. You wouldn’t walk straight in to a new pub, sit down at a stranger’s table and hog the conversation • Don‟t ignore people. Don’t dominate the conversation, but do join other peoples’ conversations if you have something to offer. • Don‟t “broadcast” your links all the time. Sometimes it’s nice just to chat rather than sell.
- 19. And equally common sense dos • Do be a regular. That way strangers know where to find you. Work out how often you can post, Tweet, share etc based on resource + content plan. • Do listen. Be ready to answer if your name comes up in conversation. You will find automated barmen/maids who will listen for you and let you know if your name comes up while you’re not there. • Do thank people. Really simple. If someone likes or shares your content, thank them! • Do vary your posts. Back to the pub – don’t only tell jokes, tell stories and discuss current affairs too. Mix it up with photos, videos, questions, opinions and of course links. • [FB] Do write “for the news feed”. Even though you are writing on your own wall, remember that most people will read your message on their own news feed. So saying things like “check out the tab on the left” doesn’t work. • [FB] Do send updates, but only for really important things. Edit page > resources > connect with people & then you can send your message. This arrives as a notification, so don’t use this too often or you will turn people off. • [FB] Do make your page as open as possible. Allow fans to post to your page, add photos, tag photos etc. This is the best way to benefit from Facebook’s viral effect, so if you don’t do this it’s just more marketing!
- 20. And tone of voice
- 21. Examples • http://www.youtube.com/watch?feature=player_embedded&v=vdTsNXTQaKw • https://twitter.com/search/RichmondHCskip • https://twitter.com/marlow_rowing • https://twitter.com/leedsrowing
- 22. Get Active platform • Add for free - http://www.getactivelondon.com • Will appear in CSP & NGB web versions when they come on board
- 23. Parasport • http://www.parasport.org.uk • Free upload – so long as you cater for disabled participants • Many sailing clubs already on, Deloitte currently updating info so please respond!
- 24. RYA activity & resources
- 25. & some freebies from me
- 26. Questions? www.nemisys.uk.com/rya John Duffy blog Marketing Director, Nemisys linkedin slideshare john@nemisys.uk.com @johnrduffy 01189 122226 @nemisys
Editor's Notes
- A bit about John: “Traditional” marketing since 1989 With the addition of online marketing since 1997 Both hands on and marketing management/strategic roles, progress from Marketing Assistant to PLC Marketing DirectorSpecialises in: Working out how to deliver your objectives (business, communications, revenue, support) when people visit your web site (interpreting briefs, functional specifications, analytics) Associated campaigns to attract those visitors (email, social networks, advertising, seo, sem, pr)Most often heard saying: Why? What do you really mean? Let’s work out how to do that online
- The game Players they know Great wins & losses Banter!
- A bit about John: “Traditional” marketing since 1989 With the addition of online marketing since 1997 Both hands on and marketing management/strategic roles, progress from Marketing Assistant to PLC Marketing DirectorSpecialises in: Working out how to deliver your objectives (business, communications, revenue, support) when people visit your web site (interpreting briefs, functional specifications, analytics) Associated campaigns to attract those visitors (email, social networks, advertising, seo, sem, pr)Most often heard saying: Why? What do you really mean? Let’s work out how to do that online