Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
There are many types of Traffic or Visitors for website or Internet Marketing. Md Masum Billah sharing many types of Visitors ( traffic ) for Internet Marketing.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Learn how to make your website get more targeted traffic, more leads and ultimately more sales. What opportunities are you missing out on? What are some things you can do immediately and quickly to gain more traffic?
There are many types of Traffic or Visitors for website or Internet Marketing. Md Masum Billah sharing many types of Visitors ( traffic ) for Internet Marketing.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Learn how to make your website get more targeted traffic, more leads and ultimately more sales. What opportunities are you missing out on? What are some things you can do immediately and quickly to gain more traffic?
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
Content:
1. What is Growth Hacking?
2. Success stories: Dropbox, Buffer, Paypal, Twitter
3. Growth Hacking Problem Solving
4. Growth Hacking as Service
Sean Ellis (CEO of GrowthHackers) coined the term "growth hacker" in 2010:
"Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Andrew Chen’s (leading GH at Uber) definition:
"Growth Hacker is the new VP Marketing. Growth Hackers are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."
If you have an eCommerce website those areas could be:
Customer Acquisition – bringing people to your website.
Customer Engagement – people finding your product.
Customer Activation – people registering and buying the product.
Customer Retention – people returning and buying something again.
You can achieve the Growth Hacking Goal by using various Growth Hacking Approaches.
For Retention it could be — email notifications, retargeting, loyalty cards.
Inside of the email notifications approach, you can try such Growth Hacking Techniques as “thank you” emails, email notifications for similar products, or emails with information about discounts.
Growth Hacker is a cross-functional, multi-tasking person focused on achieving a certain objective.
It can be a programmer with an excellent understanding of marketing and analytics, but also a marketer with strong programming skills.
The skills required for this profession are actually a combination of marketing, data analyzing, product understanding, and creative and analytical thinking. Combined together, they need to provide you with a solution that might have been overlooked by others.
Growth Hacking vs. Marketing
— All successful growth hackers are marketers, but not all marketers are growth hackers
Digital marketing teams are usually composed of non-technical people that often rely on developers, designers, and data scientists to implement their ideas. On the other hand, growth hacking teams are made of people that generate ideas and execute them from start to finish (wegrowth.com)
— Growth hacking is experiment driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort (Morgan Brown, COO of Inman News)
— Growth hacking does not separate product design and product effectiveness from marketing (Ryan Holiday, marketer and entrepreneur)
Presentation powered by Nestim Gmbh
Google For Nonprofits With You Tube Insights 031909harrisonm10
Maria Harrison will discuss how non-profits can take advantage of Google including Google Grants, which allows you to reach your supporters with free online advertising, how to Collect donations online and process them for free through Google, and how to improve your overall operations and raise awareness of your non-profit through free Google applications. She will also give you insights on how to leverage YouTube and Yahoo! when she speaks at the FDMA conference on Thursday, March 19.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
Content:
1. What is Growth Hacking?
2. Success stories: Dropbox, Buffer, Paypal, Twitter
3. Growth Hacking Problem Solving
4. Growth Hacking as Service
Sean Ellis (CEO of GrowthHackers) coined the term "growth hacker" in 2010:
"Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Andrew Chen’s (leading GH at Uber) definition:
"Growth Hacker is the new VP Marketing. Growth Hackers are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."
If you have an eCommerce website those areas could be:
Customer Acquisition – bringing people to your website.
Customer Engagement – people finding your product.
Customer Activation – people registering and buying the product.
Customer Retention – people returning and buying something again.
You can achieve the Growth Hacking Goal by using various Growth Hacking Approaches.
For Retention it could be — email notifications, retargeting, loyalty cards.
Inside of the email notifications approach, you can try such Growth Hacking Techniques as “thank you” emails, email notifications for similar products, or emails with information about discounts.
Growth Hacker is a cross-functional, multi-tasking person focused on achieving a certain objective.
It can be a programmer with an excellent understanding of marketing and analytics, but also a marketer with strong programming skills.
The skills required for this profession are actually a combination of marketing, data analyzing, product understanding, and creative and analytical thinking. Combined together, they need to provide you with a solution that might have been overlooked by others.
Growth Hacking vs. Marketing
— All successful growth hackers are marketers, but not all marketers are growth hackers
Digital marketing teams are usually composed of non-technical people that often rely on developers, designers, and data scientists to implement their ideas. On the other hand, growth hacking teams are made of people that generate ideas and execute them from start to finish (wegrowth.com)
— Growth hacking is experiment driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort (Morgan Brown, COO of Inman News)
— Growth hacking does not separate product design and product effectiveness from marketing (Ryan Holiday, marketer and entrepreneur)
Presentation powered by Nestim Gmbh
Google For Nonprofits With You Tube Insights 031909harrisonm10
Maria Harrison will discuss how non-profits can take advantage of Google including Google Grants, which allows you to reach your supporters with free online advertising, how to Collect donations online and process them for free through Google, and how to improve your overall operations and raise awareness of your non-profit through free Google applications. She will also give you insights on how to leverage YouTube and Yahoo! when she speaks at the FDMA conference on Thursday, March 19.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
A whitepaper from Elon Media Analytics Students. This paper describes some of the benefits of using Google Analytics to plan web content for small businesses.
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
EU General Data Protection Regulation - Update 2017Cliff Ashcroft
This free Lasa webinar looks at why data protection is important in a digital world, and what practical things charities and civil society organisations can do to prepare for when the EU General Data Protection Regulations come into force in May 2018.
It is vital charities use the next 12 months to understand their new responsibilities and put the required processes in place.
Our webinar gives you the opportunity to ensure you are prepared for what’s to come by putting your #GDPR questions to our data protection expert and published author, Paul Ticher.
Lasa does lots more charity tech help and advice - find out more at: Twitter: @lasaict
Acknowledgements:
Lasa actively promotes and supports the Way Ahead – Civil Society at the Heart of London. See www.citybridgetrust.org.uk/publications/way-ahead/
This webinar is supported by the City of London Corporation's charity, City Bridge Trust. www.citybridgetrust.org.uk
Webinar for charities and beginners thinking about moving to Office 365. We briefly look at email, calendar, SharePoint and other features, charity pricing and take questions from the audience.
Using Technology to Help deliver Advice ServicesCliff Ashcroft
A quick look at the latest technology trends in the advice sector, from justice-as-a-service to online dispute resolution. Presentation at London Advice Conference, 8 February 2017
This webinar gives you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
How successfully does your charity's website reach its intended audience? How well are you engaging with people online? What does and doesn't work on your website? How can you tell where your website's visitors are coming from or if they're viewing your website on a mobile device? The free Google Analytics tool provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website.
View the full presentation of webinar recording and slides at: http://connectingcare.org.uk/articles/detail/184
More on Google Analytics here: https://www.google.com/analytics/
This webinar follows on from our recent Google Ad Grants for Charities webinar: http://connectingcare.org.uk/articles/detail/webinar-google-ad-grants-for-charities
This webinar is supported by London for All, a London Councils’ funded project to capacity build London’s voluntary and community sector. More at: www.lvsc.org/londonforall/
If you’re already using or thinking of moving to Microsoft Office 365, you’ll need to think about where to store your precious documents.
Microsoft SharePoint integrates with Office 365 and allows organisations to set up a centralised, password protected space to store and manage documents, create an intranet and collaborate on projects.
In this webinar with charity IT experts, Co-Operative Systems, we look at:
• What is SharePoint and why use it
• Key features explained
• Migrating to SharePoint and what it doesn't say on the tin
• Practical demonstration of how SharePoint works
• Question & Answer
About Co-Operative Systems:
Co-Operative Systems have helped over 2,000 users onto Microsoft's Office 365 platform, and have been providing specialist IT support services to the non-profit sector since 1987. Their annual Where ITs @ event for charities is hosted by Microsoft. Read more about Co-Operative Systems at: www.coopsys.net
Webinar by @LasaICT and @Watfordgap on 11 November 2014. Top tips to help charities and non-profits make better use of social media
Watch the webinar at: https://vimeo.com/112268090
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
8. Lives in France, works with charities
in the UK, USA and Australia
Google Ad Grant management
Social media training
WordPress website support
Co-organiser of NTEN's
WordPress Community
Ex-librarian
JASON KING
WWW.KINGJASON.CO.UK @JASONCSKING
10. A free tool that you connect to your
website. It tracks who visits your
website, where they are located, what
pages they look at, and what actions they
take whilst on your website.
Data that helps you improve your website
and get more visitors.
WHAT IS GOOGLE ANALYTICS?
WWW.KINGJASON.CO.UK @JASONCSKING
11. 1. Sign up for a free account at analytics.google.com
2. Add your website's address
3. Configure the settings to match your needs
4. Put the tracking code provided, on your website
5. Login regularly to Google Analytics to check your
statistics
6. Base website decisions on what you learn
SET UP GOOGLE ANALYTICS
WWW.KINGJASON.CO.UK @JASONCSKING
12. Account settings - tick Benchmarking to be able to
share and compare your analytics anonymously with
other organisations.
User management - invite staff you want to have
access to your account and stats for any websites
within it. Only give them the least permissions they
need.
ADMIN SETTINGS: ACCOUNT LEVEL
13. Select whichever industry category you think most
suitable for your charity. Necessary for benchmarking.
For the default url check whether your website
address begins HTTPS or HTTP.
Enable demographics and interest reports - tick this
to get anonymous data on the sex, age and interests of
visitors.
User management - you can allow users access to just
one or more site's stats, if you have multiple websites
in one account.
ADMIN SETTINGS: PROPERTY LEVEL
14. If you have a Google Adwords account (for example if
you have a Google Grant) then link it to your Google
Analytics account.
If you have a Google Search Console account (and if
not, set one up) you should link it too, but that option
is hidden behind the link that says "All Products".
Tracking info - get the code to go on your website to
make the magic happen.
SETTINGS: PROPERTY LEVEL
15. Bot filtering - tick to Exclude all hits from known bots
and spiders. This will get rid of some but not all of the
junk visits that all websites get.
Site search tracking - if your website has a search
form, tick this. Then in the query parameter box, you
need to type something. If your site uses WordPress
simply type S. Otherwise, ask your website developer
what to type.
Goals - we'll come back to this later, it's important!
ADMIN SETTINGS: VIEW LEVEL
16. Once you've added your website and configured the
settings, you need to insert the tracking code on your site.
If you use WordPress, this plugin makes it easy:
wordpress.org/plugins/google-analytics-dashboard-for-wp
If your website uses a different CMS, there may a simple
way to do it. Or you will have to edit the code behind your
website. Either way, ask your website developer.
THE TRACKING CODE
WWW.KINGJASON.CO.UK @JASONCSKING
19. PARDON MY JARGON
USER = a best-guess of an anonymous individual visitor. Not
necessarily a real person, or several users could actually be the
same person on different devices/browsers.
SESSION = a single period of activity on your website. If someone
is inactive for 30 mins, another session starts.
PAGE VIEW = when a single website page is viewed. Doesn't mean
they actually read it.
BOUNCE RATE = percentage of people who land on your website
but look at no further pages. Whether it's a good or bad thing
depends on the purpose of your pages, but a high bounce rate
means they aren't interested in anything else.
21. BENCHMARKING
How do your charity's stats compare to websites in similar
fields? Find out whether you do as well for referrals, organic
search, paid search and social clicks.
Also, check out the M+R Annual Benchmarks Study
23. ACQUISITION OVERVIEW
Find out which sources of website traffic currently work best for
you, and which you need to improve. You can drill down and find
out whether Facebook or Twitter send you the most interactive
visitors i.e. the ones who produce the most conversions.
30. STEP 1: DEFINE YOUR GOALS
Submits a volunteering interest online form
Subscribes to email newsletter
Makes a donation
Exits your website to visit a donation page
Sends you an email
Views multiple pages
What actions do you anticipate users will take on your
website? This data will help you know whether your website
succeeds in engaging visitors. For example, a goal could be
when a user:
33. ADWORDS & ANALYTICS
Link your Adwords and Analytics accounts
Import your Analytics goals into Adwords
Track your Adwords stats from within the
Acquisition menu in Analytics
Does your charity have a Google Ad Grant? If so, the advice
below is for you. If not, find out why you should get $10,000
per month worth of free online advertising by watching
Lasa's webinar at goo.gl/QixQJw
34. OTHER ANALYTICS
Twitter Analytics
Facebook Insights
Email newsletter opens and clicks
Googel Analytics will give you data to help you make decisions
about your website. But there are other stats you should be
aware of too.
35. OFFICIAL GOOGLE ANALYTICS FORUM
GOOGLE FOR NONPROFITS SUMMIT 2017
Get advice, for all levels of users. goo.gl/A6b2VV
Analytics presentation starts page 144. goo.gl/bNggSD
CHARITY IT ASSOCIATION
Volunteers help charities with tech. charityithelp.org.uk
Forums for Data, WordPress, Women in Nonprofit Tech,
Drupal, Tech Decision Makers, and digital
advertising. community.nten.org
NTEN ONLINE COMMUNITIES
36. KINGJASON.CO.UK
Monthly Google Ad Grant management
Online training sessions
Google Analytics reviews
Website audits
WordPress website support and
maintenance
WWW.KINGJASON.CO.UK @JASONCSKING