- A professional data organization can exist within a large company like Shell by managing data as a process across the organization and aligning roles and responsibilities. - Metadata can accelerate data quality improvement by providing information about the contents, location, and attributes of data that can help identify issues and opportunities to reduce errors. - Applying techniques from Six Sigma and Lean can help solve data quality issues by structuring improvement efforts, prioritizing projects, and quantifying the costs and risks of poor quality data to motivate necessary changes.