This document summarizes a presentation on data governance and stewardship. It discusses how poor data quality impacts 40% of business initiatives and defines governance and stewardship. It then outlines a 3-step process to implement governance and stewardship: 1) Assess the current state of data usage and quality, 2) Develop a plan with sections on definitions, standards, roles, and security, and 3) Implement the plan across systems, processes, and people while learning and adapting. Tools are recommended to assist with data entry and track progress.

1. Introduction to Data Governance and Stewardship
Salesforce World Tour, Boston
April 2016
Brett Stineman, Product Marketing Dir., Data.com
bstineman@salesforce.com
@jbstineman

2. Why is data important?
40% of business initiatives
due to poor
data quality
Source: Gartner, Inc.

3. Why is data important?
40% of business initiatives
due to poor
data quality
Source: Gartner, Inc.

4. Defining the terms
GOVERNANCE STEWARDSHIP

5. 3 Steps to Governance & Stewardship
Assess your
current state1.
Develop
your plan2. Implement
your plan3.

6. QUANTITATIVE
QUALITATIVE
+
Assess your current state
Who is using the data?
What is the data quality?
How is data being created, changed?
How is the data being used?
Which data is being used?
What are the business needs?

7. Develop your plan
SECTIONS:
Data Definitions
Quality Standards
Roles and Ownership
Security and Permissions
Quality Control
Remember the 80/20 rule
Focus on the data that has the
highest business value
Expand the plan over time

8. Implement your plan
SYSTEMS
PROCESSESPEOPLE
 Share stewardship
across depts, roles
 Tools to assist with
data entry
 Keep them flexible
 Learn and adapt
 Automate data enrichment
 Track progress

9. • Data health ratings
• Field level details
• Match rate and where
to improve
Visit appexchange.salesforce.com  search: Data.com

10. Download the e-book:
www.salesforce.com/data
(under Resources)

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