The document discusses how the internet is facilitating human conversations and transforming markets by enabling better information exchange among individuals than traditional vendor interactions. It emphasizes that modern conversations are human-centered, highlighting the shift from hierarchical to networked organization structures and the prevalence of open information sharing. Additionally, it raises questions about the future of librarianship and the changing preferences of customers in this interconnected environment.

1. 2.0: The State of the Union
community :: conversation :: connections

3. Thesis 1
Markets are conversations.

5. Thesis 3
Conversations among human
beings sound human. They are
conducted in a human voice.

7. Thesis 6
The Internet is enabling
conversations among human
beings that were simply not
possible in the era of mass media.

9. 1/8/09
h'p://www.flickr.com/photos/51035558560@N01/157042531/
Slide credit: Michael Sauers - travelinlibrarian.info
"And it's easy to deride this
sort of thing as self-
absorbed publishing―why
would anyone put out such
drivel in public.
It's simple. They're not
talking to you.“
―Clay Shirky

10. Thesis 7
Hyperlinks subvert hierarchy

12. Thesis 11
People in networked markets
have figured out that they get far
better information and support
from one another than from
vendors.

14. Thesis 17
Companies that assume online
markets are the same markets
that used to watch their ads on
television are kidding themselves.

16. Thesis 41
Companies make a religion of
security, but this is largely a red
herring. Most are protecting less
against competitors than against
their own market and workforce.

18. Thesis 9
These networked conversations
are enabling powerful new forms
of social organization and
knowledge exchange to emerge.

23. Thesis 12
There are no secrets. The networked
market knows more than
companies do about their own
products. And whether the news is
good or bad, they tell everyone.

25. Thesis 50
Today, the org chart is hyperlinked,
not hierarchical. Respect for
hands-on knowledge wins over
respect for abstract authority.

28. 

29. The web is ubiquitous.

30. Information is everywhere.

34. 

35. How does librarianship
change in the next 10 years?

36. How are our customers
changing?

37. How are the things we
love changing?

38. ケータイ小説
keitai shosetsu

39. How are the things our
customers love changing?

40. Thank
You

41. Cheap Commercial Plug

42. www.libraryblogging.com

43. Jason Griffey
www.jasongriffey.net
Jason-griffey@utc.edu
www.twitter.com/griffey
delicious.com/griffey/TLA2009/
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Head of Library Information Technology
University of Tennessee at Chattanooga