The document discusses how markets have transformed from places of mass media communication to spaces for networked conversations between individuals. Key points: 1) Markets are now conversations between people online, allowing open discussion of ideas without hierarchy or restrictions. 2) Networked conversations have given rise to new forms of social organization and knowledge sharing as people can better connect and inform each other than through companies. 3) While companies still have influence, networked markets have more knowledge and are changing how business is conducted by empowering individuals over institutions.

1. 95 theses chapter 1 - 14 Reported by: Empino, Romir Gian O.

2. Market are conversations…. Market gives the opportunity to establish interaction between two or more persons. - discussions and debates forms. Market gives the opportunity to invent things that may smoothen their conversation between each other. - communication softwares are born…

3. Markets consist of human beings, not demographic sectors A market is free for all - Everyone can participate in the continues transition of the market. We can learn from people - We are open to anyone’s ideas and opinions without considering the demographic sectors.

4. Conversations among human beings sound human. They are conducted in a human voice They sound human. - we speak our respective languages. Their thoughts sound human. - only human beings can establish conversations that have meanings .

5. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. Communication is a free space. - all types of ideas are free to express. Communication is not biased. - it is applicable to all.

6. People recognize each other as such from the sound of this voice. Conversation is congenital to us all… We can understand the message and reply about the message. People recognize people… We can interpret each other’s thoughts and ideas because we are also part of the system those people’s talks only with another people.

7. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Enabling conversation possible during the reign of mass media… It will provide you tools for communication as you talk with other people. Solution for your needs… It can provide you the things you will need as you enter its world.

8. Hyperlinks subvert hierarchy. Hyperlinks makes your browsing easy… Instead of placing the whole information on a same page, links will be provided to simply direct you to another source as you click it. No more manual research… Links are fast and comfortable on our eyes as we search for clues of our research subjects.

9. In both inter networked markets and among intra networked employees, people are speaking to each other in a powerful new way. No force on earth that can stop networked conversations… Every human being have the right to speak in what form of channel they will relay their message. Conversation is been used as an ingredient… Due to its strength, experts used it as an advantage rather than stopping it. It is used in making products or services that may ease the needs of their users when they communicate.

10. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. Networked conversations are powerful… These tools encourage users to participate on conversations with other people because it is now online and fun. Communication is UPGRADING!.. As technology dictates the flow in the market, communication is one of the areas bounded by it advancement.

11. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. Markets are getting Smarter… Innovation is the product of conversations. Participation is present… Because of technology, people can now interact with each other without the consideration of the distance between them.

12. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products. Knowledge widens… Through message channels, new concepts are formed. Curiosity grows… Knowledge builds curiosity. Curiosity makes us to ask questions and discuss ideas that may broaden our understanding about the market.

13. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. The Market reports… To keep the market flowing, ideas and opinions are shared to the mob. People knows to react… As they know the facts, they can participate in a discussion or in other words, flow of conversation takes place.

14. What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two. Evolution occurs in the markets as well as for the employees.. Learning and experience are the factors for the development of the market and employees. Company as a filter… They limit the capabilities of the two to interact through protocols.

15. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman. Corporation sound inhuman.. Sales talk hypnotizes the minds of its listeners… Fallacy is rampant… Creation of stories tends to hide the truth in order to show their product is good.