This is the powerpoint I used during my portion of the Memphis Business Journal's Social Media Crash Course event.

2. Social Media 101 What is it and Why Should I Care? by Doug Watson

4. Small Business Pass

5. Today’s Agenda

6. What is Social Media?

8. What is it? Why Should I Care?

10. @jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”

13. Objections Common

14. “Social Media is for Teens.”

15. “There’s no point because it will just change in a year or two.”

19. Business Page Status Updates (News, updates) Pictures (events, staff, etc) Videos Notes (blogs, service descriptions, articles, etc) Over 500,000 apps All of it shows up in a person’s Feed if they Like your page.

20. The Open Graph

27. Conversations

29. #memfloodand #memstorm

30. @karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG

31. @patrickjwoods: “Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm” April 27, 2011 at 18:33

32. @p_mcclellan: “Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs” April 27, 2011 at 15:41

36. Profile Your profile shows your experience and credentials Status updates add a personal element Company Page Allows people to learn about your company Give an opportunity to promote specials and new products

37. Connecting Connect with people you know (1st-level Contacts) Ask your 1st-level Contacts for Introductions to their 1st-level Contacts Write honest and helpful recommendations Ask for recommendations from happy customers Recruiting Tool

41. Top 10 Channels With Most Subscriptions

42. Blogging

43. Stats Blog readers tend to be educated (majority hold at least a Bachelor’s) More than a quarter make upwards of $75,000 51% of blog readers shop online, versus 40% of non-blog readers 77% of active internet users read blogs

44. Blog Examples: Mashable TMZ The Huffington Post Gizmodo I Love Memphis The Official Google Blog Between Two Worlds Toxel

49. In Closing… Make a plan and follow it Get Creative Have Fun