The document provides information about The Hindu newspaper, including: 1) It was established in 1878 to support campaigns of the Madras High Court and counter British propaganda. 2) Over time it transitioned to a daily newspaper and expanded circulation. 3) Today it has the largest readership of any English newspaper in India, with over 6 million readers.

1. GROUP MEMBERS ENROLLMENT NUMBER
ARYAN SRIVASTAVA ABS/PGDM/22/071
ARYAN TYAGI ABS/PGDM/22/072
ATUL PRAKASH ABS/PGDM/22/073
BHAWNA SINGH ABS/PGDM/22/074
GROUP 15

2. COMPANY
 The Hindu is an English-language Indian daily newspaper, established and still running.
 The hindu was launched to support the campaign of Madras High Court and A counter balance to the Anglo-Indian
Press propaganda against him. It was one of the many newspapers of the time when Hindu was established. To
protest against the British government's discriminatory policies in India. About 80 copies of the first edition were
printed at Srinidhi Press, Georgetown borrowed money in rupees and 12 annas.
 Subramanian Iyer became the first editor and Veera raghavachariar became the managing editor.
 The newspaper was initially liberal in its direction and favored British continuation ruled in India. The newspaper was
originally printed by Srinidhi Press but was later continued Scottish Press, then Hindu Press, Mylapore, and finally
the National Press on mountain roads. Weekly paper became three weekly papers Daily evenings in 1883 and 1889.
The price of his copy of the newspaper is four anaas.

3. MODERN HISTORY
When ownership passed to a young family in the late 1980s Members observed changes in political trends.
Worldpress.org list Hinduism as a left-wing independent newspaper. Co-CEO N. Murali In July 2003 he said:
Reports are incomplete and not objective. But it also depends on the reader's beliefs." N. Lam was appointed editor-in-chief
with unitary authority on June 27, 2003.
“Improvement of systems to maintain and strengthen quality
Objectivity, “empowered” reconstruction of news and opinion articles
Editing system and functions in line with the competitive environment.”
The September 23, 2003 "Letter to the Editor" column included responses from readers. He said the editorial was biased. In
an August 2003 opted,
Newspapers are affected by the "editorial as news" virus, expressed his determination to buck trends and restore solid lines
professionally Clarify the boundaries of and enhance the objectivity and objectivity of your reporting.

4. ORGANISATION STRUCTURE
 MANAGING DIRECTOR’S
 M.Veeraraghvachariar (1878–
1904)
 K.Kasturi Ranga Iyengar
 (1904-1923)
 K.Shrinivasan (1923–1959)
 G.Narsimhan (1959–1977)
 N.Ram (1977–2011)
 K.Balaji (2011–2012)
 Rajiv C. Lochan (2013- 2019)
 L. V. Navaneeth (2019–present)
 EDITORS
 G. Subramania Iyer
(1878–1898)
 C.Karunakar Menon
(1898–1905)
 S.Kasturi Ranga Iyengar
(1905–1923)
 S. Rangaswami Iyengar
(1923–1926)
 K. Srinivasan (1926–1928)
 A. Rangaswami Iyengar
(1928-1934)
 K. Srinivasan (1934–1959)
 S.Parthashastry (1959–1965)
 G. Kasturi (1965–1991)
 N.Ravi (1991–2003)
 N.Ram (2003–2012)
 Siddharth Vardarajan
(2012–2013)
 N.Ravi
(2013–2015)
 Malini Parthashastry
(2015–2016)
 Mukund Padmanabhan
(2016–2019)
 Suresh Nambath
(2019–present)

5. DISTRIBUTION CHANNEL
Inputs From
Editorial(Raw Material)
Printing
Transportation
Through Private Carrier
Agent
Hawker
Reader

6. CUSTOMER
This is evaluated based on the customer needs addressed and the products offered as solutions. For The Hindu, our
target audience is the English speaking/reading population in general, but specifically students, workers, and
professionals aged 18+.
The Hindu leads the way as India's fastest growing English-language daily with 6% increase in Total Readership (TR)
and 4% Average Readership (AIR) in Q3 2019 solidified. The Times of India and Hindustan Times declined on their
AIR.
The Hindu added 461,000 readers across the country in the third quarter, according to the latest Indian Reader
Survey report conducted by the Media Research Users Council (MRUC) in the fourth and final quarter, Issued
quarterly in the calendar year.
The hindu business line is widespread throughout India, especially in South India.

7. COMPETITORS
 HINDUSTAN TIMES
 THE TIMES OF INDIA
 DECCAN HERALD
 INDIAN EXPRESS TIMES
 THE ECONOMIC TIMES

8.  1)HINDUSTAN TIMES:
o Hindustan Times is an Indian English-language daily newspaper based in
Delhi. It is the flagship publication of HT Media, an entity controlled by the
KK Birla family, and is owned by Shobhana Bhartia.
o it began as a weekly in 1878 and become a daily in 1889.it is the second
most circulated English – language newspaper in India.
o As of March 2018 it is published from 21 locations across 11 state of India.
 2)THE TIMES OF INDIA:
o The Times of India is an Indian English-language daily newspaper and digital
news media owned and managed by The Times Group. It is the third-largest
newspaper in India by circulation and largest selling English-language daily in
the world.
o It is the oldest English-language newspaper in India, and the second-oldest
Indian newspaper still in circulation, with its first edition published in 1838.

9.  3)DECCAN HERALD:
o Deccan Herald is an Indian English language daily newspaper published from the
Indian state of Karnataka by The Printers Mysore Private Limited, a privately held
company owned by the Nettakallappa family. It has seven editions printed from
Bengaluru, Hubballi, Davanagere, Hosapete, Mysuru, Mangaluru, and Kalaburagi.
o Deccan Herald was launched on 17 June 1948. It is founded by K. N. Guruswamy
 4)INDIAN EXPRESS:
- Indian Express is an English-language Indian daily newspaper founded in 1932.
It is published in Mumbai by the Indian Express Group.
- It publishes several widely circulated dailies including the Indian express and the
financial express in English.
- The company newspapers are published from over a dozen cities daily including
new Delhi, Mumbai, Ahmedabad, Bengaluru, Kolkata, Pune, Hyderabad, Nagpur,
Chennai And Vadodara.
- Its weekly entertainment magazine screen, Covering India film industry.

10.  5)THE ECONOMIC TIMES:
o The Economic Times is an Indian English-language business-focused daily
newspaper. It is owned by The Times Group. The Economic Times began
publication in 1961. As of 2012, it is the world's second-most widely read
English-language business newspaper, after The Wall Street Journal, with a
readership of over 800,000.
o Its main content is based on the Indian economy, international finance, share
prices, prices of commodities as well as other matters related to finance.

11. COMPARISON WITH COMPETITORS:

12. STRATEGIES FOLLOWED
1)Understanding your
audience 2)The Right Pricing 3)Build your E-paper

13. CONCLUSION
After studying and analysing the conclusion part includes that Business line is one of the
most read newspapers in South India. Ads placed in Business Line reaches maximum
newspaper readers Business Line covers news and articles on various topics and hence by
placing ads in Business Line , advertisers reach out to the audience having various interests.
This study has helped in gaining knowledge about the print newspaper media in more
detail. The reaches a broad audience of readers on a daily basis. Business Line also
publishes its e-newspaper with the official newspaper site www.thehindubusinessline.com
the main plan of the newspaper agency is to increase its readership, revenue and sales.
They are also planning to increase there circulation in other states.