This document provides a project report on consumer buying behavior towards Times of India magazines. It details the research methodology used, which was a survey of 120 people, and provides analysis of the results. Key findings include that females ages 34-51 who are married and employed prefer magazines like Femina and Good Homes. Price and content were important factors for subscribers. Satisfaction levels were high but some improvements could help increase sales, such as promotional offers, solving delivery issues, and creating a mobile app.
This Presentation comprises of my Summer Internship Experience which i got during my SIP in THE WEEK Magazine. It also talks about SWOT of THE WEEK and my Learning.
This Presentation comprises of my Summer Internship Experience which i got during my SIP in THE WEEK Magazine. It also talks about SWOT of THE WEEK and my Learning.
Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Prop...AppFolio
With co-hosts NAA, we hosted a fantastic webinar called "Hire Smart: Why Your Recruiting Process Can Make or Break Your Business," with presenter Bill Nye, Senior Vice President - Marketing for RLL. He covered best practices for property managers to modernize their recruiting process and attract desirable candidates - flip through the slides to learn even more.
Customer Service: Gain and Retain Customers- Bowman, 2016Glenn Muske
Customer service can be a great way to both gain as well as retain customers. While we often think of service only after a transaction, it actually starts long before and goes on forever. It is a key marketing tool.
Facebook is online shopping site for Vietnamese? We looked into the real of Vietnamese online shopping at Facebook:
-More than half has bought something on Facebook.
-Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics.
-Pricing and product availability are the common reasons.
-For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.
-Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.
If you’re looking to improve your sales processes then don’t miss this session as Regan Brown, Regional Vice President of Sales, shows you the top tips and tricks to motivate your sales team, streamline your sales processes, and increase your bottom line.
Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Prop...AppFolio
With co-hosts NAA, we hosted a fantastic webinar called "Hire Smart: Why Your Recruiting Process Can Make or Break Your Business," with presenter Bill Nye, Senior Vice President - Marketing for RLL. He covered best practices for property managers to modernize their recruiting process and attract desirable candidates - flip through the slides to learn even more.
Customer Service: Gain and Retain Customers- Bowman, 2016Glenn Muske
Customer service can be a great way to both gain as well as retain customers. While we often think of service only after a transaction, it actually starts long before and goes on forever. It is a key marketing tool.
Facebook is online shopping site for Vietnamese? We looked into the real of Vietnamese online shopping at Facebook:
-More than half has bought something on Facebook.
-Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics.
-Pricing and product availability are the common reasons.
-For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.
-Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.
If you’re looking to improve your sales processes then don’t miss this session as Regan Brown, Regional Vice President of Sales, shows you the top tips and tricks to motivate your sales team, streamline your sales processes, and increase your bottom line.
Using research to generate positive media coverage - improve your approach in...CharityComms
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes How To Develop The Perfect Target Customer Personas PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2ZMSIG6
Making digital marketing work harder for your business - with Vale4BusinessZanzidigital
Trying to understand the right digital marketing approach for your business? Slides from the presentation on 17th May 2017 in association with Vale4Business.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Times of india
1. A
Project Report on
Consumer buying behaviour towards TOI
Magazines
Submitted by,
Krunal Zaveri
Som-lalit Institute of Management Studies
PGDM 2014-2016
3. Price & Target Audience
• Rs 150Cover Price
• MonthlyFrequency
• Men
• Women
Target Audience
Ladies Beauty Parlour and Saloons Boutique’s
Jewellery shops Ladies Accessories shops
Wedding Collection stores Wrist watch stores
Saree shops
• Rs 150Cover Price
• MonthlyFrequency
• Men
• Women
Target Audience
Travel and tour companies
Private travel agencies
Cafes
Architect and Designing Colleges (CEPT, NID)
4. • Rs 150Cover Price
• MonthlyFrequency
• Women
• Fashion Designer's
Target Audience
Beauty Parlour
Saloons
Cosmetic and Accessories shops
Fashion Designer Stores
• Rs 125Cover Price
• Bi- MonthlyFrequency
• Student (5 to 12 Standard )
• Teachers
Target Audience
Schools
Library
Research and laboratory
Tuition classes and education firms
Teacher’s
5. • Rs 250Cover Price
• MonthlyFrequency
• Design & ArchitectTarget Audience
Architects
Interior Designer
Any firm where there is waiting area
Architect Student
Design institute
• Rs 120Cover Price
• MonthlyFrequency
• Men
• Women
Target Audience
Home appliance stores
Interior Designer shops
Furniture showroom’s
Pvt furniture companies
6. • Rs 60Cover Price
• Fort Night (27 issues)Frequency
• Women
• Saloon's (Female)
Target Audience
Saloons
Beauty Parlours
Spa and Massage Parlour
Fashion Designer
• Rs 60Cover Price
• Fort Night (26 issues)Frequency
• Women
• Men
Target Audience
Beauty Parlour’s
Unisex Saloon’s
Fashion Designer
Clinic’s
7. • Rs 150Cover Price
• MonthlyFrequency
• Men
• Automobile student's
Target Audience
Library
Automobile Student’s
Second hand car dealer
Car Showrooms
Car wash centre’s
Car Traders
• Rs 40Cover Price
• MonthlyFrequency
• Women
• Saloon's (Female)
Target Audience
Saloons
Beauty Parlours
Spa and Massage Parlour
Fashion Designer
8. Research Methodology
• Survey through questionnaire
TOTAL SURVEY= 120
• MALE = 69
• FEMALE=51
• EXISTING CUSTOMERS WHICH
USES TIMES PRODUCT
• MALE=13
• FEMALE=12
57%
43%
Gender
Male
Female
52%
48%
Existing customer
Male=13
Female=12
9. Annual Income
Income Male (69) Female (51)
Up to 3 lakh 06 05
3 - 5 lakh 34 22
5 - 8 lakh 19 15
8 lakh and above 11 08
0
5
10
15
20
25
30
35
40
Up to 3 lakhs 3 - 5 lakhs 5 - 8 lakhs 8 lakhs and above
Male (69)
Female (51)
10. • Among this income group 3-5 lakh people were those who were spending
on TOI of magazines.
• They were 34 male 22 female
• People earning between 5-8 lakh were the second most people spending
our magazines
• They were 19 males 15 female
11. Marital Status
Marital Status Male (69) Female (51)
Married 42 21
Unmarried 21 30
42
21
21
30
Male Married
Male Unmarried
Female Married
Female Unmarried
12. Occupation
Occupation Male (69) Female (51)
Employed 26 32
Business 43 19
26
43
Male
Employed
Busines
32
19
Female
Employed
Business
13. Reading habits
Reading habit Male(69) Female(51)
News paper 39 15
Magazines 19 21
Books 09 10
Other 02 05
3919
9 2
Male
News paper
Magazines
15
21
10
5
Female
News paper
Magazines
14. Time Spending
Time Male(69) Female(51)
10 min 20 35
10-30 min 29 12
30-60 min 12 03
More than 60 min 08 01
29%
42%
17%
12%
Male
10 min
10-30 min
30-60 min
more then 60 min
70%
24%
6%
Female
10 min
10-30 min
30-60 min
15. Awareness
MOST AWARED MAGAZINES
FILMFARE (MALE=50/69, FEMALE=48/51)
FEMINA (MALE=60/69, FEMALE=45/51)
TOP GEAR (MALE 66/69, FEMALE=20/51)
50
60
66
Male
Filmfare 80
Femina 56
Top gear 55
48
51
20
Female
Filmfare 58
Femina 55
Top gear 5
16. MODERATLY AWARED
HELLO (MALE=20/69, FEMALE=47/51)
LONELY PLANET (MALE=30/69, FEMALE=12/51)
GRAZIA (MALE=15/69, FEMALE=35/51)
GOOD HOMES (MALE=32/69, FEMALE=25/51)
20
3015
32
Male
Hello 42
LP 40
Grazia 15
G Homes 32
47
12
35
25
Female
Hello 47
Lp 12
Grazia 35
G Homes 25
17. LEAST AWARED
HOME TRENDS (MALE=12/69, FEMALE=10/51)
KNOWLWDGE (MALE=20/69, FEMALE=7/51)
12
20
Male
Home T
Knwlg
17
7
Female
Home T 17
Knwlg 7
21. consumer behaviour for old customer
52%
48%
Male 13
Female 12
Sample size of questionnaire
TOTAL = 25
MALE = 13
FEMALE=12
22. Less then
year
1-3 year 3-5 year More then 5
year
3 7 6 9
How long they been customer of TOI
less then year
12%
1-3 year
28%
3-5 year
24%
more than 5 year
36%
23. Price Service Content Switchover Others
12 5 6 0 2
Parameters for magazines to subscribe or unsubscribe
48%
20%
24%
0% 8%
Price
Service
Content
Switchover
Others
24. Factor No. of falls
Price 8
Variety 4
Cover story 0
In depth analysis 9
Current Affairs 2
Special Columns 1
View Point 1
Factor Affects their subscription Decision
33%
17%
0%
38%
8% 4%
Price
Variety
Cover story
Indepth analysis
Current affairs
Special Coloumns
25. Very Satisfied 8
Mostly Satisfied 16
Dissatisfied 1
Very Dissatisfied 0
Satisfaction Level
32%
64%
4%
0%
Satisfaction level
Very Satisfied
Mostly Satisfied
Dissatisfied
Very Dissatisfied
26. Pararmeter Agreed Not agree
We deserve
loyalty
12 13
Loyalty has grown 15 10
We value people
& relationship
18 7
48%
52%
We Deserve your loyalty
Agreed
Not agree
60%
40%
Loyalty has Grown
Agreed
Not Agree
72%
28%
We value people &
relationship
Agreed
Loyalty Level
Followed by each statements
27. They join TOI again
The sample size is 25, out of 25, 5 subscriber subscribed again
20%
80%
Productivity
Subscribed
Not Subscribed
28. Factors that we used
• Personal – Personal factors which includes profession, qualification, and
interest. In this we can pitch our all kind of magazine depending on the
customer profession, qualification or interest.
• Psychological – Brand image (Times , BBC), Customer satisfaction
(BBC Knowledge, Lonely planet, Top gear, Hello)
• Emotional and Motivational – Perks and freebie (Femina spa and saloon)
• Economical – Discounts, 50% off , same price renewal
(Femina Hindi and English, Filmfare)
29. Findings from Survey
• Many of the readers say that they do not have sufficient time to read all the issues.
• Women Prefers Femina and Good homes, Youngsters (boys) Top Gear, Girls prefer
Femina, Grazia, and Filmfare.
• Few of them said that they find such magazines to be very much costly. But they
feel that promotional offers can motivate these readers to subscribe such
magazines.
• Student preparing for competitive exams are interested for educational and
general knowledge and we have BBC knowledge but we faced sum language
problem with them as they need it in a regional language.
• We also faced sum customers who were facing the magazine delivery problem.
• Number of issue of Filmfare and Femina are the most attractive thing.
• Freebies with Femina spa and saloon are motivating customers to subscribe it, if
sum more freebies will be given with our least aware magazines, it will increase
our sale.
30. Conclusion
• From all this we want to conclude that 50% off scheme and the freebie
are the positive part of the company but the gift demo should be showed
to attract and motivate them to purchase the magazines.
• If we can facilitate a mobile application for magazine then it will create a good impact.
• And Increased in number of issues other magazines can also increase the sale
especially for Femina sap and saloon and BBC Knowledge.
• Company must keep on giving such promotional offers to the readers so as to attract them and they
must make sure that the readers and their target audience is aware about these offers so that they
can take the benefit of such offers.
• Hotel’s need magazine specially related to hotels like the magazine Hotelier.
• From the all above study it's also concluded that for the awareness regular promotions and
advertisements is required.
• Cross promotions is a good way to promote the sub product by the mother product, regular
advertisements is required to promote for good and strong awareness.
• Events can be arranged to promote the particular magazines, like for BBC is found less aware by the
above study so events for knowledge in schools and any knowledge and science seminars and fairs.
31. LIMITATIONS
• The report is carried out with great ease even though it has certain
limitations which are as follows:
• One of the big limitations of the report is that by taking just 120s sample
size, we cannot conclude or measure the whole Ahmadabad city.
• One other limitation is that we cannot know or measure the activeness of
the respondent while filling the questionnaire.
32. Sales Report
Product Wise Sales
No. of Customers Approached 184
No. of Customers filled Survey 120
No. of Orders archived 44
Magazine Target Given Target Archived
Femina 16 11
Femina Hindi 6 6
Filmfare 7 5
Top Gear 2 0
BBC knowledge 13 5
Good homes 3 4
Lonely planet 6 1
Grazia 2 3
Hello 4 2
Home Trends 2 2
Femina Spa saloon 0 5
Total 61 44