McDonald's Canada is one of the largest fast food chains in Canada, operating over 36,000 locations globally. It focuses on innovating its restaurant experience through new food menu items, technology like self-serve kiosks, and expanding into new markets. McDonald's reinvents its menu regularly to meet changing consumer lifestyles and preferences towards healthier options. It also emphasizes social responsibility through sports sponsorships, charitable programs, and promoting an active lifestyle.

1. Tim Horton’s
Competitor Profile
BY: HOWARD YUNG, TONG WANG, XUEPI ZHOU

2. About our competitor:
McDonald's Canada
 One of Canada’s largest fast-food chains
 Over 36,000 locations serving 69 million customers in
over 100 countries each day
 Rivals in identical markets

3. Research and Development
Innovation in improving restaurant
dining experience
Reinventing new food menu items
Entering new markets

4. Innovations in Technology
 Shelf serve kiosk
 “Create Your Taste” burgers
 Fast, Cut Cost, & Fun
 Australia and California
https://mcdonalds.com.au/

5. Reinventing the Menu
 Introduced in late 2013
 Meet changing consumer’s
lifestyles
 Health conscious brand

6. At Home: McCafé
 78 per cent of coffee
consumption is done at
home
 Premium Dark Roast
https://mcdonalds.com/

7. Social Responsibilities : Sports
MCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.
Culture and Health Lifestyle
http://http://http://http://www.mcdonalds.ca/ca/en/communities/sports_sponsorships.html

8. Social Responsibilities: Charity
Ronald McDonald Care
Mobile
Play A Responsible Participanthttp://www.mcdonalds.ca/ca/en/communities/rmhc.html

9. Social Responsibilities
Social
responsibility
Participant
Business
Goal

10. Promotions – Tim Horton's

11. McDonalds social media
http://www.mcdonalds.ca/ca/en/promotions/co
upons.

12. Customer Interaction

13. Promotion - Loyalty