Lesson 10 - Cultural Globalization (McDonald's)
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McDonald's has over 30,000 restaurants in over six continents, opening 1,850 new locations each year. It has expanded globally since opening its first international location in Canada in 1967 and its first Hong Kong restaurant in 1975. Recently, McDonald's launched new promotional campaigns featuring celebrities in commercials broadcast across Asia to target young consumers, changing its marketing strategy from families to youth.
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Lesson 10 - Cultural Globalization (McDonald's)
- 1. Cultural Globalization – The globalization of McDonald’s Lesson 9
- 8. Discussion
Editor's Notes
- 人類把知識錯覺成智慧﹐快樂錯覺成幸福﹐只顧在近代化的道路上狂奔。其結果是﹐人隸屬於現在的「麥當勞世界」﹐淪落到僅僅成為消費者﹐變成了「商品」的奴隸。這當然會加深同化的危機。