KFC is a global chicken restaurant brand with over 32,500 locations worldwide specializing in Original Recipe chicken. In India, KFC entered in 1995 and currently has 27 stores across major cities, though plans to expand to 63 stores this year. The franchise process for a new KFC location in India requires an investment between $1-2 million USD (40-80 crore INR) with $360,000 USD (1.44 crore INR) in required capital. Current KFC franchisees in India are satisfied with their business yet find the large investment requirement and strict terms and conditions restrictive to further expansion.

1. Name : Wadekar Vishal
Roll No : PG – 06 – 119
Topic : Franchise
Company : Yum ! Restaurants
Brand : Kentucky Fried Chicken (KFC)
Pathway
Web site : www.kfc.com
Overview
KFC in India
Franchisee Process
Hot Opportunity in India

2. Overview – KFC
 KFC is part of Yum! Brands, Inc., which is the world's largest restaurant system with over
32,500 KFC.
 KFC’s core competence is branded chicken.
 Kentucky, is the world's most popular chicken restaurant chain, specializing in Original
Recipe.
 Every day, nearly eight million customers are served around the world.
 More than a billion of the Colonel's quot;finger lickin' goodquot; chicken dinners are served
annually in more than 80 countries and territories around the world.
 KFC cooks up 2.7 billion pieces of chicken.
 There are approximately 11,000 KFC restaurants worldwide with sales of more than $2
billion.
 In 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.
Customers of KFC around the globe also enjoy more than 300 other products.
 Brand value : 4485, Brand Contribution : 3, Brand Momentum : 4,
Brand Value Change : 11%

3. KFC in India
 KFC entered India in 1995 with an outlet in Bangalore.
 KFC has 27 stores, 7 in Delhi, 5 in Bangalore, 4 in Hyderabad, 2 each in Mumbai,
Chennai, Kolkata and Pune, and 1 each in Chandigarh, Ludhiana and Agra.
 Yum restaurants have 98 Pizza Huts and 6 KFC restaurants
 Yum! Restaurants is planning to add 36 more outlets this year.
 Nearly 97% of urban Indians eat out in groups of three or more, and at least one of them is a
vegetarian, would mind going to a place that specialised in non-vegetarian food.
 Indians love spicy food especially non-vegetarian.
 There is a change in lifestyle, consumer behaviour and consumption patterns.
 Target audience for KFC includes young working adults, with or without kids, and essentially,
youth, from SEC A and B, aged between 25 and 30, living in cities.
 KFC faces competition from all single-owned outlets that sell chicken as a primary product in
India.

4. Franchisee Process
More in Detail…..
Business Type : Franchisee
Category : Food & Restaurants Indian Currency:
Investment : $1,000,000 - $2,000,000 Investment : Rs. 40,00000 – Rs. 80,00000
Required Capital : $360,000 Required Capital : Rs. 1,44,00,000

5. Hot Opportunity in India
 Met 4 KFC outlet incharge, they are satisfied with business.
 According to them for KFC business the Investment is big.
 Franchisee said that they sometimes feel that they are restricted due to strict T&C.
 Franchisee are ready to operate few more outlets of KFC but the restriction is its huge
Investment.
 According to KFC franchisee they will be more happy to operate then PIZZA Hut
because they feel there is a big potential market for their non-veg product.
 They said they have good amount of footfalls.
 KFC have core competency in branded chicken which has demand all over the world.
 They said this business have good potential so people should think about such fruitful
business.