McDonald's opened its first international franchise in 1967 in British Columbia and has since expanded to over 34,000 locations across 120 countries. Some of McDonald's major global ventures include entering Russia in 1990 after 13 years of negotiations, growing to over 2,200 locations in China after entering in 1992, and tailoring its operations in India to be sensitive to local practices like removing beef and pork from menus. While McDonald's expansion has faced some opposition from those viewing it as a symbol of American cultural imperialism, it is also credited with helping to thaw tensions during the Cold War by opening a location in Moscow in 1990. McDonald's comparative advantage comes from its franchise model, economies of scale, strategic supplier contracts, cost-efficient