Use of ABA techniques in Markerting

1. Wajeeha Ghani
Shahtaj Shakir
Pakeeza Arif
BS-8
05TH-May- 2016
Course :
Applied Behavior
Analysis

2. Training of employees
McDonald's
• Eye contact
• Smile
• Total chaining
KFC
• Chaining
Modeling

3. McDonald's
McDonald's attention is on hamburgers,
cheese burgers, broiled chicken and
wide range of burgers
KFC
• KFC has more extensive scope of
approaches to get ready chicken. Pies
and kababs.
Products :

4. McDonald's
• Fast Home delivery with Low rates
• Breakfast
KFC
• Fast Home delivery but with high
rates
Services and Prices

5. Packaging
McDonald's
• Carry- Out Bags
KFC
• Paper Bucket

6. Classical conditioning
McDonald's
• Happy meals
• Family style restaurants
• Ronald McDonalds
• Play areas
• Associated with happiness
KFC
• Mitao bhook (SOS )
• Sponsored Shaukat Khanum memorial
hospital
• SOS village
• TCF (The Citizen Foundation)
• Deaf Reach School System- an
international subsidiary of FESF
• Associated with better education and
living

7. McDonald's KFC

8. Operant conditioning
McDonald's
Positive reinforcement :
• Base pay (FI)
• Short term incentives
• Long term incentives
• Recognition program
• Company car program
• Employee of the month
Negative reinforcement :
• Wrong items or missing items
KFC
• Negative reinforcement :
Discount for employees
Positive reinforcement :
• Badges special gifts and certificates