As McDonald’s is growing and focusing on expansion and globalization, they have become a force to deal with in the global context. Although their menus aren't exactly the same in every location, the concept behind them is always similar. McDonald’s is trying to provide fast food to as many people as possible, while trying to keep the costs low. They are also trying to ensure 100% satisfaction for their customers, but they have many obstacles to face.hamburgers are not a staple in people’s diets in other cultures, unlike in the US. McDonald's has to slightly change what they offer to take these differences into account.Although in 117 countries, it would be too expensive to make each menu completely unique. They have kept their identity, while still appealing to different cultures.Health factor.
Not only do they analyze the risk of entering a certain country or region, but they also look closely at the industry risk, meaning the supplies, and the facility risk.McDonald's risk aversion helps them avoid disastrous situations that could end up out of their control. For example, if they decide to enter a region with a completely unstable government, and a military leader takes control, there is no way to determine how they will affect McDonald's.
They understood the opportunity that this market could provide, and decided it would be a smart move to enter in the early 1990s. By this point, KFC and Pizza Hut had already been established in China and had been successful, meaning that there would be much competition to deal with. McDonald’s is symbol for America as a whole, though, and they were able to exploit this reputation. They knew that Chinese consumers were extremely interested in American products and services – brand image helpedCommunal projects, public displays, helping schools and local neighborhoods
characterized by strong emphasis on hierarchy and orientation to the taskwide number of employees at the bottom of the chain, controlled and run by a few at the top.people are better able to identify with their job and role in the company, and can more efficiently perform their tasks task-oriented throughout the years as it is crucial for their survival in the industry.
Maslow’s – physiological, safety, social, esteem, self-actualizationPhysiological needs, which include the desire for water, food, and shelter, are some of the greatest factors that affect McDonald’s employeeshelp fund their tuition and have some spending money. They are not looking for advancement within the company, or even any type of recognition or a real challenge. Salary and flexible schedule
What are some of your experiences with McDonald’s employees? Generally good or bad?
Total quality management is a critical aspect of McDonald’s corporate structure because of how often they interact with their customers. With regards to employees, McDonald’s keeps quality at a standard level by having them arrive on time, wash their hands, adhere to standard procedures like wearing gloves, and work together. The franchises should all be extremely clean and friendly, making the customers feel welcomed. All of these quality regulations are even more necessary for a company like McDonald’s because they rely on their image as a safe and acceptable source of cheap and quick food.
Go around the room and ask everyone for one suggesting for reaching their end goal – 100% customer satisfactionIs it feasible for a cost-cutting company to improve their service dramatically?Is it worth pursuing 100% customer satisfaction, knowing the costs that would entail?Do you think McDonalds has the same problems internationally?
McDonald’s Culture and Growth By Jeremy Holtzman
Globalization• Different tastes and customs• Strategy• Ethical problems at home and abroad
Risk Assessment• Analyzing risks of each country• Risk aversion• Spreading RisksHow have they been able to enter 117countries?
McDonald’s and China• Entry barriers• Brand Image• Long-term deals with the government
McDonald’s and Chinahttp://www.youtube.com/watch?v=_snIDagk6Fohttp://www.youtube.com/watch?v=fRwtPjOmmKA What are some other reasons why locals are important?Can you give any examples with other companies employing the same strategy.
Internal Culture - Structure• Eiffel Tower• Task-orientedHow does this compare with other fast foodindustries? Other restaurants in general?
Internal Culture and Employees• Maslow’s hierarchy of needs• Average McDonald’s employeeWhat moticational techniques do you thinkwould work best? Would you work forMcDonald’s part-time?
Have they been successful motivating employees?
Total Quality Management• Products and services• Employees• Regulations• QSC & V
Total Quality Management Improvinghttp://www.youtube.com/watch?v=UBS9gABh Q8YCan this type of training video actually help?Suggestions for improvement?
QuizWhat are some of the ethical problems that McDonald’s faces?
QuizName one reason McDonald’s has been successful in entering China.
QuizWhat type of employees does McDonald’s have in general?What type of needs do they have according to Maslow’s model?
Conclusion• McDonald’s internal culture is responsible for their success globally• The emphasis on quality and providing customer satisfaction drive the corporation• It is these factors that have allowed them to strategically expand and become the global force it is today