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This documentary is produced by the BBC about the Brexit referendum in the UK. It interviews people who voted both to leave and remain in the EU to understand their perspectives. Different camera shots and techniques are used during the interviews, like medium shots to focus on the speaker. The target audience is the general public interested in politics and current affairs, as Brexit will have significant impacts on the UK and EU in coming years.
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Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
Question 2 pp
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
How effective our campaign would be in the
The document discusses alternative methods for producing and distributing a documentary film. It suggests that producing the film through BBC Films rather than independently would have been more appropriate, as it would have a less adventurous style suited for television. Distributing it on TV through BBC channels instead of independent cinemas could reach a wider audience and help advertise the film. The film was rated PG to appeal to its target 24-35 year old audience and allow young families to watch together.
Ancillary Form Research
The document discusses conventions of movie posters and radio advertisements. It notes that movie posters typically feature the title in largest font with actor names in smaller text. Posters aim to advertise films and come in various sizes. Radio advertisements focus more on atmospheric elements to convey a sense of the production rather than visuals. This allows listeners to imagine what is happening. Horror radio ads are particularly effective as the genre relies on tension and fear created through music and sound effects. An example of a successful horror radio ad discussed is one for "The Amityville Horror" which uses repeating sounds to create an unnerving atmosphere and reiterates the film's tagline.
Radio Advert Research
The document discusses radio advertising for films and analyzes factors that contribute to the effectiveness of radio ads. It notes that while radio ads provide some publicity, most people listen to BBC radio stations, which rarely play film ads. The document also explores how music, sound effects, and voiceovers can be used to create an atmospheric and engaging radio trailer for a horror/thriller film.
Postmodernism
This document analyzes the postmodern elements of a student documentary project on obesity. The documentary is a construction rather than an objective reality, as evidenced by edited footage, manipulated lighting and audio, and interviews that push subjects in a certain direction. While this approach confirms a postmodern reading, it also reduces the legitimacy of the information presented. The film poster represents reality through constructed imagery and subverts newspaper conventions. The radio ad further presents a constructed reality through edited clips and accents that detach from the everyday.
Postmodernism
The documentary is a construction rather than an objective reality. Interviews were edited and lit unnaturally to serve the filmmakers' agenda of challenging accepted dietary advice. The poster and radio ad also present stylized, edited realities rather than true representations to encourage postmodern readings of the work as constructed rather than capturing reality.
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Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
Question 2 pp
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
How effective our campaign would be in the
The document discusses alternative methods for producing and distributing a documentary film. It suggests that producing the film through BBC Films rather than independently would have been more appropriate, as it would have a less adventurous style suited for television. Distributing it on TV through BBC channels instead of independent cinemas could reach a wider audience and help advertise the film. The film was rated PG to appeal to its target 24-35 year old audience and allow young families to watch together.
Ancillary Form Research
The document discusses conventions of movie posters and radio advertisements. It notes that movie posters typically feature the title in largest font with actor names in smaller text. Posters aim to advertise films and come in various sizes. Radio advertisements focus more on atmospheric elements to convey a sense of the production rather than visuals. This allows listeners to imagine what is happening. Horror radio ads are particularly effective as the genre relies on tension and fear created through music and sound effects. An example of a successful horror radio ad discussed is one for "The Amityville Horror" which uses repeating sounds to create an unnerving atmosphere and reiterates the film's tagline.
Radio Advert Research
The document discusses radio advertising for films and analyzes factors that contribute to the effectiveness of radio ads. It notes that while radio ads provide some publicity, most people listen to BBC radio stations, which rarely play film ads. The document also explores how music, sound effects, and voiceovers can be used to create an atmospheric and engaging radio trailer for a horror/thriller film.
Postmodernism
This document analyzes the postmodern elements of a student documentary project on obesity. The documentary is a construction rather than an objective reality, as evidenced by edited footage, manipulated lighting and audio, and interviews that push subjects in a certain direction. While this approach confirms a postmodern reading, it also reduces the legitimacy of the information presented. The film poster represents reality through constructed imagery and subverts newspaper conventions. The radio ad further presents a constructed reality through edited clips and accents that detach from the everyday.
Postmodernism
The documentary is a construction rather than an objective reality. Interviews were edited and lit unnaturally to serve the filmmakers' agenda of challenging accepted dietary advice. The poster and radio ad also present stylized, edited realities rather than true representations to encourage postmodern readings of the work as constructed rather than capturing reality.
Conventions summary
This document discusses the conventions of a soap opera poster. It explains that the purpose of a poster is to persuade the target audience to watch the program. A typical soap opera poster includes:
1) The channel the program airs on to promote both the show and broadcaster.
2) The name of the show along with the broadcast time and date to tell audiences when it airs.
3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
Textual Analysis
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
Task 2 poster research
The target audience for soap opera posters is typically a mass audience aged 13-60. Conventions of soap opera posters include a main image featuring characters, a tagline promoting the show, and the channel logo. Three soap opera posters were analyzed:
1) Neighbours - Features multiple characters appealing to a broad age range. Includes broadcast time/date.
2) EastEnders - Emphasizes a young character and uses social media hashtag to appeal to youth.
3) Coronation Street - Focuses on a narrative involving young characters but references a national audience. Lacks broadcast time.
Key conventions were present across posters, though details like broadcast time were sometimes missing. Imagery and tag
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
Where campaign would be placed in the market a2222
The document discusses various stages of film production and distribution for an independent film. It describes planning the production, including casting, scheduling, and considering genre and audience. It proposes partnering with independent production and distribution companies Warp Films and Vertigo Films for funding, marketing, and distribution assistance. Various marketing strategies are proposed, including radio, posters, online promotion, and soundtrack release. Distribution is suggested through independent cinemas, film festivals, and digital platforms like Netflix and Amazon to target their sophisticated audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
Prices
The price of radio advertisements varies depending on factors like the number of listeners a station gets, with prices generally increasing as listenership rises. The time of day an ad airs also impacts cost, with morning and evening drive times usually being most expensive as that is when listenership is highest. Advertisers will choose stations targeting their desired audience to maximize the number of potential customers who might hear the ad.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to promote familiarity. A double page magazine spread was also created, using title-branded photos of students to relate to the target audience. It was published in TV& Satellite Magazine for its coverage of serious documentaries.
P, d, e evaluation
After completing their documentary on happiness, the filmmakers believe Mosaic Films was the right producer due to the innovative and creative subject matter of exploring unconventional aspects of happiness. Journeyman Pictures would be a suitable distributor for its investigative style and focus on clear exposition in documentaries. For funding, Nesta’s Arts Impact Fund would provide £150,000-£600,000 and be a good option as it supports UK organizations like Mosaic Films.
Where would our campaign be placed in the market?
The document discusses the marketing plan for a documentary film called "Backstage". It would be distributed by Journeyman Pictures and produced by Mosaic Films. The primary target audience is 18-25 year olds, who would be reached through social media marketing. A secondary audience of older, more sophisticated viewers would see advertisements in creative magazines. The film would be screened at the Phoenix Cinema and film festivals. The marketing strategy aims to create awareness, interest, desire, and action amongst audiences.
Advice from capital
Tom from the recording studio provided advice for recording their radio draft. He recommended timing the advert with a stopwatch, preparing sound bites, and focusing on simple words and ideas that will appeal to their target audience. Tom also suggested experimenting with including or omitting background music. He advised using intriguing snippets from their documentary to attract listeners, similar to a film trailer. For their final draft, they will record the voiceover in the studio and consider alternative ideas as backups.
PRODUCTION: Genre conventions
The document discusses the documentary genre conventions that the media production "Backstage" adhered to in its creation. It followed traditional documentary conventions by being factual and informative. It ensured entertainment value through cutaways and upbeat music. As an independent production it was not aiming for mass market appeal but still wanted to widen its audience through being entertaining. The target audience of 18-25 year olds interested in the creative arts would remain engaged through the visual elements and music. The documentary took an expository approach to convey the message that the creative industry is worth persevering in despite challenges.
Bbc crime drama
Crime dramas like Life on Mars are scheduled in popular time slots, such as 9pm, to attract large audiences after other popular shows end. They are "hammocked" between shows with high ratings to retain viewers. Repeating popular episodes is also an effective strategy for increasing ratings of crime dramas by making them more memorable and bringing back past viewers. Precise scheduling and zoning of crime dramas, along with repeating episodes, helps the shows compete against other crime dramas on different channels for audiences.
Institutions
The document discusses potential production companies and distributors for a documentary film called "Chasing Happiness". It analyzes three potential production companies - Grassroots Films, Spring Films, and Mosaic Films - and selects Mosaic Films, citing their experience with documentaries and connections to the film's subject matter.
For distribution, it considers using a sales agent or distributor. It decides on a distributor to maximize opportunities for festival screenings and increase the film's value. Three potential distributors are analyzed - Journeyman Pictures, Dazzle, and Dogwoof - with Journeyman Pictures selected for their specialized focus on documentaries and sophisticated online marketing.
Client Research BBC.pptx
The BBC was founded in 1922 and has grown to be one of the world's leading public service broadcasters. It was created by the British government to educate and inform the public. The BBC began as a radio broadcaster and launched its first TV broadcasts in London in the 1920s-1930s. It played a key role during World War 2 and expanded its TV services nationwide in the 1950s-1960s, launching popular shows like Doctor Who. In later decades it launched new channels like BBC Two and faced more competition. Today it provides TV, radio and online content through platforms like BBC iPlayer and continues its public service mission with a license fee funding model.
Evaluation Task 3
The initial documentary posters featured only male interviewees, which did not provide an accurate representation of those included in the documentary. There was also no clear indication of what the documentary would be about. The final poster addressed these issues by featuring explicit imagery relating to the topic of representations of women in music videos. It also clearly indicated it would air on BBC Three by incorporating their branding. The radio advertisement took a direct approach with multiple voices alternating to convey information over a hip hop backing track, to fit the topic of the documentary.
The Brief - BBC - Copy.pptx
The BBC, or British Broadcasting Corporation, is a public broadcaster in the UK established in 1922. During World War II, the BBC played an important role in informing and boosting public morale. In later decades, the BBC expanded its television and foreign language services.
BBC Three is a television channel owned by the BBC, launched in 2003, targeting 16-34 year olds. It features a variety of genres and collaborates with YouTube creators to reach younger audiences.
The BBC announced a partnership with Northern Irish production companies called Northern Voices to develop documentary talent and reflect the experiences of 16-25 year olds in the region.
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Conventions summary
This document discusses the conventions of a soap opera poster. It explains that the purpose of a poster is to persuade the target audience to watch the program. A typical soap opera poster includes:
1) The channel the program airs on to promote both the show and broadcaster.
2) The name of the show along with the broadcast time and date to tell audiences when it airs.
3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
Textual Analysis
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
Task 2 poster research
The target audience for soap opera posters is typically a mass audience aged 13-60. Conventions of soap opera posters include a main image featuring characters, a tagline promoting the show, and the channel logo. Three soap opera posters were analyzed:
1) Neighbours - Features multiple characters appealing to a broad age range. Includes broadcast time/date.
2) EastEnders - Emphasizes a young character and uses social media hashtag to appeal to youth.
3) Coronation Street - Focuses on a narrative involving young characters but references a national audience. Lacks broadcast time.
Key conventions were present across posters, though details like broadcast time were sometimes missing. Imagery and tag
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
Where campaign would be placed in the market a2222
The document discusses various stages of film production and distribution for an independent film. It describes planning the production, including casting, scheduling, and considering genre and audience. It proposes partnering with independent production and distribution companies Warp Films and Vertigo Films for funding, marketing, and distribution assistance. Various marketing strategies are proposed, including radio, posters, online promotion, and soundtrack release. Distribution is suggested through independent cinemas, film festivals, and digital platforms like Netflix and Amazon to target their sophisticated audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
Prices
The price of radio advertisements varies depending on factors like the number of listeners a station gets, with prices generally increasing as listenership rises. The time of day an ad airs also impacts cost, with morning and evening drive times usually being most expensive as that is when listenership is highest. Advertisers will choose stations targeting their desired audience to maximize the number of potential customers who might hear the ad.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to promote familiarity. A double page magazine spread was also created, using title-branded photos of students to relate to the target audience. It was published in TV& Satellite Magazine for its coverage of serious documentaries.
P, d, e evaluation
After completing their documentary on happiness, the filmmakers believe Mosaic Films was the right producer due to the innovative and creative subject matter of exploring unconventional aspects of happiness. Journeyman Pictures would be a suitable distributor for its investigative style and focus on clear exposition in documentaries. For funding, Nesta’s Arts Impact Fund would provide £150,000-£600,000 and be a good option as it supports UK organizations like Mosaic Films.
Where would our campaign be placed in the market?
The document discusses the marketing plan for a documentary film called "Backstage". It would be distributed by Journeyman Pictures and produced by Mosaic Films. The primary target audience is 18-25 year olds, who would be reached through social media marketing. A secondary audience of older, more sophisticated viewers would see advertisements in creative magazines. The film would be screened at the Phoenix Cinema and film festivals. The marketing strategy aims to create awareness, interest, desire, and action amongst audiences.
Advice from capital
Tom from the recording studio provided advice for recording their radio draft. He recommended timing the advert with a stopwatch, preparing sound bites, and focusing on simple words and ideas that will appeal to their target audience. Tom also suggested experimenting with including or omitting background music. He advised using intriguing snippets from their documentary to attract listeners, similar to a film trailer. For their final draft, they will record the voiceover in the studio and consider alternative ideas as backups.
PRODUCTION: Genre conventions
The document discusses the documentary genre conventions that the media production "Backstage" adhered to in its creation. It followed traditional documentary conventions by being factual and informative. It ensured entertainment value through cutaways and upbeat music. As an independent production it was not aiming for mass market appeal but still wanted to widen its audience through being entertaining. The target audience of 18-25 year olds interested in the creative arts would remain engaged through the visual elements and music. The documentary took an expository approach to convey the message that the creative industry is worth persevering in despite challenges.
Bbc crime drama
Crime dramas like Life on Mars are scheduled in popular time slots, such as 9pm, to attract large audiences after other popular shows end. They are "hammocked" between shows with high ratings to retain viewers. Repeating popular episodes is also an effective strategy for increasing ratings of crime dramas by making them more memorable and bringing back past viewers. Precise scheduling and zoning of crime dramas, along with repeating episodes, helps the shows compete against other crime dramas on different channels for audiences.
Institutions
The document discusses potential production companies and distributors for a documentary film called "Chasing Happiness". It analyzes three potential production companies - Grassroots Films, Spring Films, and Mosaic Films - and selects Mosaic Films, citing their experience with documentaries and connections to the film's subject matter.
For distribution, it considers using a sales agent or distributor. It decides on a distributor to maximize opportunities for festival screenings and increase the film's value. Three potential distributors are analyzed - Journeyman Pictures, Dazzle, and Dogwoof - with Journeyman Pictures selected for their specialized focus on documentaries and sophisticated online marketing.
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Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222
Similar to This documentary is owned by the company the bbc
Client Research BBC.pptx
The BBC was founded in 1922 and has grown to be one of the world's leading public service broadcasters. It was created by the British government to educate and inform the public. The BBC began as a radio broadcaster and launched its first TV broadcasts in London in the 1920s-1930s. It played a key role during World War 2 and expanded its TV services nationwide in the 1950s-1960s, launching popular shows like Doctor Who. In later decades it launched new channels like BBC Two and faced more competition. Today it provides TV, radio and online content through platforms like BBC iPlayer and continues its public service mission with a license fee funding model.
Evaluation Task 3
The initial documentary posters featured only male interviewees, which did not provide an accurate representation of those included in the documentary. There was also no clear indication of what the documentary would be about. The final poster addressed these issues by featuring explicit imagery relating to the topic of representations of women in music videos. It also clearly indicated it would air on BBC Three by incorporating their branding. The radio advertisement took a direct approach with multiple voices alternating to convey information over a hip hop backing track, to fit the topic of the documentary.
The Brief - BBC - Copy.pptx
The BBC, or British Broadcasting Corporation, is a public broadcaster in the UK established in 1922. During World War II, the BBC played an important role in informing and boosting public morale. In later decades, the BBC expanded its television and foreign language services.
BBC Three is a television channel owned by the BBC, launched in 2003, targeting 16-34 year olds. It features a variety of genres and collaborates with YouTube creators to reach younger audiences.
The BBC announced a partnership with Northern Irish production companies called Northern Voices to develop documentary talent and reflect the experiences of 16-25 year olds in the region.
Winter week 2 mise en scene 3
The document analyzes the codes and conventions used in TV news sets and locations. In the studio, the presenter wears formal attire and stands in the left side of the screen using the rule of thirds. Graphics along the bottom include the presenter's name and network logo. In outdoor broadcasts, the reporter wears a suit and high visibility jacket and looks directly at the camera. Interviews are 10 seconds each and include a range of people to represent the local community. Facts, statistics and archived footage provide context to the story.
Talk Shows Essay
The document discusses the history and rise of talk shows on television from the 1980s to present day. It notes that talk shows started gaining popularity in the 1980s with shows hosted by Geraldo Rivera, Phil Donahue, and Sally Jesse Rafael. By the 1990s, talk shows had taken over most of the daytime television slots. Current popular talk shows like The Oprah Winfrey Show focus on improving society and quality of life, while others like The Jerry Springer Show feature more controversial topics. However, some criticize talk shows for exploiting people's lives and exposing children to inappropriate topics.
UK Film Consumption
UK cinema admissions declined sharply from 1 billion in the mid-20th century to around 300 million by 2013, despite technological advances like 3D and 4D movies. People aged 15-24 attended cinemas most frequently, while those aged 7-14 attended less due to access issues and older ratings of popular genres like comedy. While cinemas remain a primary way to watch films, rising alternatives like Netflix have cut cinema visits as home viewing is cheaper and more convenient. However, children's films like Despicable Me 2 and Frozen were hugely popular blockbusters, showing kids' influence over box office success.
Learning aim a
The document discusses the television industry in the UK. It notes that the BBC, ITV, and Channel 4 are the top three broadcasters. The BBC is funded by television licenses and is the oldest broadcaster. ITV was launched in the 1950s to compete with the BBC. There are many roles involved in television production, from directors and producers to writers, researchers, and marketing managers. Employment can be full-time, part-time, temporary, or freelance. Creating a portfolio and social media presence can help increase opportunities in the television industry.
Question 2.5
The document discusses creating a documentary, radio trailer, and magazine targeting teenagers. It describes promoting the radio trailer through BBC 1xtra, showing snippets of the documentary on BBC One, and promoting the magazine on the BBC website. The documentary was made to appeal to older teenagers who may be starting university. Feedback showed the target audience was successfully appealed to. The ancillary materials will be made with professional programs and targeted to the same audiences through BBC channels and TV Choice magazine.
'Draft Speech By John Myers To The Radio Festival: 30 June 2009'
Draft speech by John Myers to The Radio Festival in Nottingham, UK on 30 June 2009 'ghosted' by Grant Goddard.
Question one
The document discusses the documentary "Industrial Bites" and how it follows conventions of the documentary genre. It examines the narrative structure, use of establishing shots, interview styles, attire of interviewees, sound elements like narration and music, editing techniques, camerawork including shots of interviews and cutaways, print advertisements and their similarities to other documentary ads, and the radio trailer in terms of using clips, background music, and a narrator. Overall, the document analyzes the various codes and conventions used across different elements of the documentary "Industrial Bites" and compares them to techniques seen in other professional documentaries.
Catfish, Too Poor for Posh School and MBFRGW
The document analyzes three documentaries to find techniques that could be useful for its own documentary about social networks. It summarizes that Catfish uses a globe opening to symbolize social networking globally and extreme close-ups of screens to show its focus on technology. Too Poor for Posh School uses music to set the tone and clever shots to engage audiences. My Big Fat Royal Gypsy Wedding uses fast-paced edits in its opening to quickly introduce the topic and a title sequence to excite viewers.
Films
The document discusses various options for distributing a low-budget British crime thriller film called "Hunted" created by the author. For cinema distribution, Working Title would be a good fit as they focus on lower budget films. For TV distribution, the BBC would be suitable as it aims to develop British talent and focuses on British films. For social media distribution, YouTube would be best since it reaches the target 18-34 demographic well. DVD distribution is also considered but profit may be harder than distributing through a company.
Q1
The documentary uses techniques like the rule of thirds for framing interviews, off-camera questions, and relevant backgrounds to follow conventions of other documentaries. Interviews are placed on different sides and name banners identify people and their occupations. B-roll footage ties into interview content. The TV advert uses the Channel 4 logo and style while standing out with bright colors. The radio advert is 30 seconds, promotes air time and channel, uses documentary clips, and upbeat music, mirroring typical radio ads. Overall, the media products aim to emulate professional, real documentaries, ads and conventions of the genre.
Q2
The document discusses the effectiveness of combining a 5-minute documentary opening on media pressure on teenagers with ancillary texts like a TV listing and radio trailer. It finds several areas of similarity between the pieces, including the use of voxpops and statistics from the documentary, as well as key details about airing. Maintaining consistency in music, filming locations, and the presenter's style helps create a brand identity across the pieces. Theories of binary opposites and symbolic codes also relate to the documentary's narrative structure and flexible meanings.
New josephine ident presentation
The BBC ident is 39 seconds long and features a helicopter flying through the sky to represent the news program about to air. It uses realistic footage and slow rising music to subtly inform viewers of the serious news content. The ident is aimed at older audiences and its purpose is to interest and remind viewers about upcoming BBC programming.
The Channel 4 ident is set in Blackpool and lasts 32 seconds. It features everyday scenes of people walking to subtly form the Channel 4 logo and represent its creative style. The upbeat music and friendly narration aim to entertain and inform viewers young and old.
The Channel 5 ident is 21 seconds and features a glowing eye that transforms into the channel's logo number 5. It uses bright colors and catch
Pi
The document discusses the modes and channel that will be used for a documentary. It was concluded that the poetic, expositional, and participatory modes will be used as they suit the documentary. It was also concluded that BBC Three would be the most suitable channel to broadcast the documentary. BBC Three's target audience and themes of prior documentaries align well with the aims of this documentary. Broadcasting at 7pm also places it in prime time viewing hours for its target 18-25 year old audience.
Fitness for purpose
The document summarizes a student documentary project about crime in the borough of Redbridge. The project aimed to create a social action documentary focusing on issues affecting the local area. Through research, the group found that anti-social behavior, vandalism, and acid attacks were common crimes. Their documentary centered on rising burglary and sexual assault. It included interviews with witnesses, reconstructions, statistics from a police officer and analyst, and questions to local residents. The group felt their documentary effectively conveyed the message and met the project brief.
Assignment 4a
The document discusses how technology has changed the film industry in several ways:
1) On-demand streaming services like Netflix and BBC iPlayer have allowed audiences to watch films and TV anytime from any device. This has impacted producers by generating revenue from international subscribers.
2) Advances in CGI and special effects like those used in Avatar and Gravity have made visuals more realistic and appealing to audiences. However, rendering films with these techniques is very time-consuming and expensive for producers.
3) The introduction of 3D and 4D films has enhanced the cinema experience for audiences, though 4D films may be too expensive for some. Producers aim to recreate films in these formats to attract larger audiences.
Evaluation question one
The document discusses how the media product, a trailer for a British drama film called "Young Breed", both conforms to and challenges conventions of the genre. It summarizes how the trailer follows conventions such as including the production company logo, film title, and release date. However, it is also unconventional in having a longer running time of just under 3 minutes and using a non-chronological narrative structure. The trailer aims to authentically portray themes often found in British dramas like violence and gritty realism, while avoiding portraying racism which is common in the genre.
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This documentary is owned by the company the bbc
- 1. Thisdocumentaryisownedbythe companythe BBC, whichisabbreviatedforthe British Broadcastingcooperation.The BBChas beenaroundforoverninetyyearsandhas continuedto grow;It is the worldsleadingservice provider.Theyare verylarge companyastheyare fundedby people likeyouandme.The reasonwhywe pay for these servicesare because,the TV licensing organisationbelievesthatourmoneyprovidesusall withTV,radioand online contentaswell as findingwaystodevelopinghowthesethingsare showntous.Thiswas shownontelevisionaswell as beingputon the BBC iplayerwebsite,sothatpeople are able tocatch up andwatch it if theyhave misseditontelevision.Ithasa limittowhenitisavailable towatchonline onthe BBC iplayer website;itisavailabletowatchfor elevenmonthsasitsayson the BBC iplayerwebsite thatshows like QuestionTime andPanorama,are exceptionsandmade available forafull year.Whereas, usuallyshowswouldbe availableforatmost thirty days.The message beingconveyedinthis documentaryisthatpeople have obviouslymisguidedandmisleadbythe informationgivenoutto helpdecide whetherpeople should vote to leave orvote to remain.And that, people didare veryindecisive. Withinthe documentary,the film language usedtoshow thisisthe way that the presentspeaks.The wayhe speakstothe people inthe documentaryisas if he is tryingtoget the reasonto whytheyvotedfor whicheveroptiontheydidandthey seemtoget puton the spot fromwhat he has askedthem. Withinthe documentary,there are a numberof structure and unstructured interviewsthathappen.Duringthe structuredinterview,suchasthe one above,the cameraangles tendto be mediumshots(midshots).These type of camerashotstendtobe usedwhenthere are scenesthatinvolve dialogue.Because,thereisaninterview,whichisgoingtoinvolvedialogue,they have usedthistype of shot.I feel asthoughthishas beenusedtohelpusfocus onjustthe person talking,asif theywere to use hiswhole body,we be distractedbyanytype of movementthatoccurs while he istalking.The camerahasalsoblurredout the backgroundof the locationtheyare filming in.I don’tknowif thiswas intentionallybut,ithascreatedthe effectof the man beinginterviewed as the pointof focus.The use of non-diegetic soundisalso addedinthe documentary,with the commentaryof the narrator at the beginningof the documentary.His commentaryisusedto illustrate whatisbeing shownonthe screen.
- 2. For example,at00:19, the narrator talkabout businessesinthe UK,the screenshowssomeone workingin warehouse.There isnota lotof use of propswithinthe documentary.Atone pointthe presentusescardsto illustrate people whoare workingfor professions.Thisisagood to make the people thatare part of the documentarytointeractwiththe presenter. The way inwhichthe camera man moveswiththe camerais somethingthatIwishtoadd in my documentary.From01:50 to 01:53, the movementof cameramovestothe rightas if it isalso panningbut,itisn’t,itis justthe way inwhichthe camera man hasmoved.ThisissomethingthatI wishto include inmydocumentaryasmostwhatI will be filmingwill be liveorpointand shootIf It is not an interview.Also,the cameramaninsteadof zoominginandout,movesas if he is alsopanning towardsthe people thatare beinginterviewed. The target audience forthisdocumentaryisthe masses.Ibelieve thatitisthe massesbecause,the documentaryitself looksata subjectthathas had worldwidecoverage fromanumberof global newsstationsanditis somethingthatisstill currentlygoingon.Ialsobelieve ittargetsthose who are interestedinpoliticsandcurrentaffairs asit isa subjectthatisgoingto change the waythe EU and the Britainisin the yearsto come.Thisproduct Ismarketedbyhavingthe snippetsof the show beingshownasadvertsbefore the officialshow isactuallyout.Thistendstobe how BBC markets mostof theirupcomingshowsastheydo nothave “normal”advertson theirchannel.