The document discusses creating a documentary, radio trailer, and magazine targeting teenagers. It describes promoting the radio trailer through BBC 1xtra, showing snippets of the documentary on BBC One, and promoting the magazine on the BBC website. The documentary was made to appeal to older teenagers who may be starting university. Feedback showed the target audience was successfully appealed to. The ancillary materials will be made with professional programs and targeted to the same audiences through BBC channels and TV Choice magazine.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
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1. There is a range of urban and suburban teenagers to show the range of teens. Money would
probably be middle value within the majority demographics as teens have busy lives as it is already
without working long hours in big jobs as well. Ethnicity wouldn’t be an issue as we share a rage of
ethnics in the documentary. It would be promoted through various BBC family productions such as
BBC 1xtra which has a huge audience of mainly teens. This could help with promoting the radio
trailer. Whereas, BBC One could help with showing snippets from the actual documentary and their
website could show pictures from the article. The slogan Commit to be Fit would also stick with
teens as it is a catchy short phrase that follows throughout all three products showing they truly do
work as a brand. The documentary it self did come off a bit slow placed and subtle than as
humorous as originally intended. This was done to appeal to an older teenage audience who maybe
are starting university soon. In our feedback it showed positive results which shows we were
successful in chosing a target audience and then going on to appeal to them correctly....
The majority of our ancillary texts were made on professional standard programs so it was only
fitting they be targeted for the same when distributed and released. The trailer would be made on
Garage Band and promoted through BBC 1xtra whose age targets are 15-30. The magazine would
be promoted on the BBC website while being created through Adobe favourites; Photoshop and In
Design. Lastly the documentary would be made through Final Cut Pro and screened on BBC Three.
TV Choice would be the magazine who print the magazine. They often promote shows to do with
ordinary teenagers and young adults so this would be fitting.
2. There is a range of urban and suburban teenagers to show the range of teens. Money would
probably be middle value within the majority demographics as teens have busy lives as it is already
without working long hours in big jobs as well. Ethnicity wouldn’t be an issue as we share a rage of
ethnics in the documentary. It would be promoted through various BBC family productions such as
BBC 1xtra which has a huge audience of mainly teens. This could help with promoting the radio
trailer. Whereas, BBC One could help with showing snippets from the actual documentary and their
website could show pictures from the article. The slogan Commit to be Fit would also stick with
teens as it is a catchy short phrase that follows throughout all three products showing they truly do
work as a brand. The documentary it self did come off a bit slow placed and subtle than as
humorous as originally intended. This was done to appeal to an older teenage audience who maybe
are starting university soon. In our feedback it showed positive results which shows we were
successful in chosing a target audience and then going on to appeal to them correctly....
The majority of our ancillary texts were made on professional standard programs so it was only
fitting they be targeted for the same when distributed and released. The trailer would be made on
Garage Band and promoted through BBC 1xtra whose age targets are 15-30. The magazine would
be promoted on the BBC website while being created through Adobe favourites; Photoshop and In
Design. Lastly the documentary would be made through Final Cut Pro and screened on BBC Three.
TV Choice would be the magazine who print the magazine. They often promote shows to do with
ordinary teenagers and young adults so this would be fitting.
3. There is a range of urban and suburban teenagers to show the range of teens. Money would
probably be middle value within the majority demographics as teens have busy lives as it is already
without working long hours in big jobs as well. Ethnicity wouldn’t be an issue as we share a rage of
ethnics in the documentary. It would be promoted through various BBC family productions such as
BBC 1xtra which has a huge audience of mainly teens. This could help with promoting the radio
trailer. Whereas, BBC One could help with showing snippets from the actual documentary and their
website could show pictures from the article. The slogan Commit to be Fit would also stick with
teens as it is a catchy short phrase that follows throughout all three products showing they truly do
work as a brand. The documentary it self did come off a bit slow placed and subtle than as
humorous as originally intended. This was done to appeal to an older teenage audience who maybe
are starting university soon. In our feedback it showed positive results which shows we were
successful in chosing a target audience and then going on to appeal to them correctly....
The majority of our ancillary texts were made on professional standard programs so it was only
fitting they be targeted for the same when distributed and released. The trailer would be made on
Garage Band and promoted through BBC 1xtra whose age targets are 15-30. The magazine would
be promoted on the BBC website while being created through Adobe favourites; Photoshop and In
Design. Lastly the documentary would be made through Final Cut Pro and screened on BBC Three.
TV Choice would be the magazine who print the magazine. They often promote shows to do with
ordinary teenagers and young adults so this would be fitting.
4. There is a range of urban and suburban teenagers to show the range of teens. Money would
probably be middle value within the majority demographics as teens have busy lives as it is already
without working long hours in big jobs as well. Ethnicity wouldn’t be an issue as we share a rage of
ethnics in the documentary. It would be promoted through various BBC family productions such as
BBC 1xtra which has a huge audience of mainly teens. This could help with promoting the radio
trailer. Whereas, BBC One could help with showing snippets from the actual documentary and their
website could show pictures from the article. The slogan Commit to be Fit would also stick with
teens as it is a catchy short phrase that follows throughout all three products showing they truly do
work as a brand. The documentary it self did come off a bit slow placed and subtle than as
humorous as originally intended. This was done to appeal to an older teenage audience who maybe
are starting university soon. In our feedback it showed positive results which shows we were
successful in chosing a target audience and then going on to appeal to them correctly....
The majority of our ancillary texts were made on professional standard programs so it was only
fitting they be targeted for the same when distributed and released. The trailer would be made on
Garage Band and promoted through BBC 1xtra whose age targets are 15-30. The magazine would
be promoted on the BBC website while being created through Adobe favourites; Photoshop and In
Design. Lastly the documentary would be made through Final Cut Pro and screened on BBC Three.
TV Choice would be the magazine who print the magazine. They often promote shows to do with
ordinary teenagers and young adults so this would be fitting.