Crime dramas like Life on Mars are scheduled in popular time slots, such as 9pm, to attract large audiences after other popular shows end. They are "hammocked" between shows with high ratings to retain viewers. Repeating popular episodes is also an effective strategy for increasing ratings of crime dramas by making them more memorable and bringing back past viewers. Precise scheduling and zoning of crime dramas, along with repeating episodes, helps the shows compete against other crime dramas on different channels for audiences.
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Bbc crime drama
1. Key Terms
Scaffolding// Scaffolding in education terms is used to move students
progressively toward stronger understanding and ultimately greater
independence in the learning process. Just like physical scaffolding, the
supportive strategies are removed when they are no longer needed and
the teacher gradually gives more responsibility over the learning process to
the student.
Hammocking// Hammocking is a technique used in broadcast
programming where an unpopular program is scheduled between two
popular ones in the hope that viewers will watch it.
Scheduling for Life on
Mars
2. The Importance of crime dramas
The importance of crime dramas is that it keeps you healthy, research says that the human brain
needs to be kept active and with crime drama where the plot line changes all the time you never
know what to expect, so the suspense small screen thrillers provide a metal workout. Not only is it
important to us its important to the ratings, a large percentage of 96.45 million watch crime
dramas, its one of the most enduring popular dramas not only in TV but in books, films and theatre
so there's a wide audience who support this genre so without it the ratings would be effected,
resulting in them to decrease. They also have a wide target range down to crime dramas having an
engaging narrative that offers many topical theme like politics, gender, race and social and cultural
values.
3. Timings
Crime drams like Life on Mars are normally shown at around 9pm, down to the
fact that kids of younger age go to sleep around that time, that leaves the
parents to then watch programmes that show more violence and crime that
they don't want there children to see, which is called post watershed which is
basically the time when TV programmes that may not be suitable for children
can be broadcasted, material unsuitable for children is tend not to be shown
before 9pm or after 5.30am. This is normally the peak viewing time.
Shows like Life on Mars are specifically chosen to be aired at a particular time,
after EastEnders which has quite a large viewing rating will then lead the fans of
that show to then be passed onto a show like Life on Mars, as BBC tends not to
have many adverts in between the show should start pretty soon after the
previous show so the viewers will get a fast look at what its like. Its normally
before programmes like the new which also have a large viewing rating as
that's mainly a lot of peoples way of knowing what's happening in the world,
that could then lead people to stick around for the new which will have a
positive effect on Life on Mars as more people will watch it.
4. Zoning and repeating episodes
Zoning meaning scheduling is very important for shows like Life on Mars as if
there is no scheduling then other crime dramas will then be shown at the same
time on other channels, this then might take away the audience of Life on Mars as
they could prefer other crime dramas so that will bring down the ratings. Its also
allows you to win and retain an audience taking viewings from other competitors.
Zoning gives the audience the content they want to watch which leads to them
staying with you.
Repeating episodes of Life on Mars will also result in high viewings, if something
is repeated and repeated then it will become more memorable to the viewers, also
a particular episode gained a high amount of viewings then repeating it and
showing it again will bring back all of the past viewers and resort in Life on Mars
receiving more ratings.
5. BBC’s Pure Drama Trailer
BBC's pure drama video suggests that the BBC is a well rounded company as its showing all of their different
shows like call the mid wife, Luther and Doctor who which are all completely different so there conveying how
they don't just specify in one genre, they tend to expand out into different ones which shows a level of interest
as there not showing the same old shows. The video also shows how there trying to convey all of the different
roles which links to the theory about Props narrative theory on how in everything from film to TV programme
or book, all of them have the same roles. They also show how they don't follow on stereotypes for example
show women are seen as weaker than men and how they should be focusing more around housework and
caring for the child but they show women roles are strong and independent on shows like Martha and Life on
Mars which portray women character who are involved in the police therefore going against it and showing
how all stereotypes are true. With the BBC showing how they have a variety of different genres, that shows how
eager they are to please their viewers because with a wider genre range that's therefore targeting a lot more
different social groups so everyone's happy with what there watching because every single person has different
taste so if it were all the same genre then it wouldn't appeal to that many people. It also portrays them as
interesting because there not playing the same old shows that other companies are there trying to expand what
they can base a programme around and make it more new and fresh and create something that no one has ever
seen, with the BBC creating new shows it suggests how there trying to influence more of the younger
generation rather than focusing on programmes that influence more of the millennials it shows how there
trying to include everyone as make a programme that everyone can sit together as a family and watch along
with being entertained and educated by it.