Radio Advert Research
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The document discusses radio advertising for films and analyzes factors that contribute to the effectiveness of radio ads. It notes that while radio ads provide some publicity, most people listen to BBC radio stations, which rarely play film ads. The document also explores how music, sound effects, and voiceovers can be used to create an atmospheric and engaging radio trailer for a horror/thriller film.
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Ancillary research
This document contains summaries of several magazine spreads and radio advertisements. It analyzes how they adhere to conventions in their design and content. For the Teletubbies magazine spread, it notes the large dominant image, use of rule of thirds, and side-by-side comparisons. The Lewis vs. Morse spread divides images using rule of thirds and places relevant text near images. The Doctor Who spread features a main image and smaller related ones, uses rule of thirds, and matches image and text color schemes.
Evaluation question 2
The document discusses the strengths and weaknesses of a poster and radio trailer created to promote a documentary called "The Elite Athletes".
For the poster, key strengths included featuring volleyball star Ben Pipes prominently in the center to attract attention, and using the colors of the British flag for familiarity. Weaknesses were not including the air time or channel.
For the radio trailer, strengths were using audio of subjects Ben and Darius to introduce them, and stating air time and channel. Weaknesses included varying audio levels and lack of continuity with the documentary narrator.
The tasks complement each other through continuity of featuring Ben and Darius, and could be better linked through shared music.
q3
The survey results provided feedback on key elements for the soap opera:
- E4 was the preferred channel and 9-10pm the preferred broadcast time.
- Popular character names were Ruby, Cassie, James and George.
- Viewers preferred the show air once a week.
- Skins was the favorite reference show, indicating a student-focused melodrama would appeal most.
- Storylines could take place in both the city center and college, based on feedback.
Shaun of the dead marketing
The marketing campaign for Shaun of the Dead utilized posters, trailers, buses, websites, and a zombie walk to promote the film. The posters featured the main characters wielding weapons against a horde of zombies. The trailers used humor and a montage set to Simon Pegg's voiceover to entice comedy fans. Buses and billboards were important at the time as the internet was still emerging. The official website provided information on the film and its accolades. A zombie walk event in London and other UK cities near the film's release received positive feedback and boosted cinema viewership.
2. fmp research final
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would want to hear more than 7 songs played during a radio show to get a good variety of music.
2. fmp research final
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would like to hear more than 7 songs played during a radio show to get a good variety of music.
Marketing and Promotion of ‘The Hobbit an unexpected journey' and other Hobbi...
The document summarizes the marketing campaign for the film trilogy "The Hobbit" directed by Peter Jackson. Key aspects included promoting the films through official websites and social media to engage fans, producing behind-the-scenes production diaries on YouTube, leveraging the existing fan base of The Lord of the Rings trilogy, and partnering with Lego to promote related toys, video games, and theme park attractions. The extensive multi-channel marketing campaign helped drive early buzz and box office success for the first Hobbit film.
This documentary is owned by the company the bbc
This documentary is produced by the BBC about the Brexit referendum in the UK. It interviews people who voted both to leave and remain in the EU to understand their perspectives. Different camera shots and techniques are used during the interviews, like medium shots to focus on the speaker. The target audience is the general public interested in politics and current affairs, as Brexit will have significant impacts on the UK and EU in coming years.
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Ancillary research
This document contains summaries of several magazine spreads and radio advertisements. It analyzes how they adhere to conventions in their design and content. For the Teletubbies magazine spread, it notes the large dominant image, use of rule of thirds, and side-by-side comparisons. The Lewis vs. Morse spread divides images using rule of thirds and places relevant text near images. The Doctor Who spread features a main image and smaller related ones, uses rule of thirds, and matches image and text color schemes.
Evaluation question 2
The document discusses the strengths and weaknesses of a poster and radio trailer created to promote a documentary called "The Elite Athletes".
For the poster, key strengths included featuring volleyball star Ben Pipes prominently in the center to attract attention, and using the colors of the British flag for familiarity. Weaknesses were not including the air time or channel.
For the radio trailer, strengths were using audio of subjects Ben and Darius to introduce them, and stating air time and channel. Weaknesses included varying audio levels and lack of continuity with the documentary narrator.
The tasks complement each other through continuity of featuring Ben and Darius, and could be better linked through shared music.
q3
The survey results provided feedback on key elements for the soap opera:
- E4 was the preferred channel and 9-10pm the preferred broadcast time.
- Popular character names were Ruby, Cassie, James and George.
- Viewers preferred the show air once a week.
- Skins was the favorite reference show, indicating a student-focused melodrama would appeal most.
- Storylines could take place in both the city center and college, based on feedback.
Shaun of the dead marketing
The marketing campaign for Shaun of the Dead utilized posters, trailers, buses, websites, and a zombie walk to promote the film. The posters featured the main characters wielding weapons against a horde of zombies. The trailers used humor and a montage set to Simon Pegg's voiceover to entice comedy fans. Buses and billboards were important at the time as the internet was still emerging. The official website provided information on the film and its accolades. A zombie walk event in London and other UK cities near the film's release received positive feedback and boosted cinema viewership.
2. fmp research final
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would want to hear more than 7 songs played during a radio show to get a good variety of music.
2. fmp research final
The interviewee's favorite artist is Drake because his music is very chilled. They listen to BBC Radio 1 the most as it plays the type of music they enjoy. They would like to hear more than 7 songs played during a radio show to get a good variety of music.
Marketing and Promotion of ‘The Hobbit an unexpected journey' and other Hobbi...
The document summarizes the marketing campaign for the film trilogy "The Hobbit" directed by Peter Jackson. Key aspects included promoting the films through official websites and social media to engage fans, producing behind-the-scenes production diaries on YouTube, leveraging the existing fan base of The Lord of the Rings trilogy, and partnering with Lego to promote related toys, video games, and theme park attractions. The extensive multi-channel marketing campaign helped drive early buzz and box office success for the first Hobbit film.
This documentary is owned by the company the bbc
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Shaun of the dead distribution
Universal Pictures and Rogue Pictures distributed Shaun of the Dead as Universal funded the movie's production. Over the years, DVD sales decreased with the rise of streaming services like Netflix and Love Film, where viewers pay monthly memberships to watch movies. While pay-per-view and legal downloads through iTunes or Google Play provide ways to profit from Shaun of the Dead years after its release, piracy hurts studios by allowing free streaming and decreases profits.
Q3 evaluation
The document discusses distribution options for a new movie. It recommends that Warner Bros. Studio would be the best major studio to distribute the movie, as they have experience with similar historical dramas. It also suggests partnering with a personal company called Fishtank for distribution. Mainstream cinema chains like Odeon would be suitable for the wide target audience, as they have successfully screened movies in the same genre. The trailer should be released on YouTube to build intrigue, while Facebook and Twitter could be used to advertise virally and engage with fans. Finally, the movie would benefit from online distribution through services like Netflix and LoveFilm to further expand its reach.
Commercial Production Process (Sourcing Music)
The producer of a radio commercial has several options for sourcing the music used in advertisements. They can select music from a copyright cleared library provided by their company, hire a musician to record an original song, or license a track from a production music library like PPL or PRS. Producers must consider factors like style, function, and intended audience when choosing music. They also need permissions and licenses to avoid fines for using copyrighted music without approval. Using short clips under seven seconds is not legally considered fair use. E6 radio is allowed to use commercial music for educational purposes within sixth form centers.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
3. research(1) 2020 1205
Here are my key takeaways from Interview 2:
- The interviewee is open to some narration as long as it's not excessive. This suggests balancing narration with other elements.
- They prefer radio show music as long as it has a creative feel. Original music is important to maintain interest.
- They pay attention to whatever element is done best in a given radio show. Quality is prioritized over any single element.
- Release dates should be announced upfront, with more information released closer to air date. A gradual, strategic marketing approach is preferred over dumping all details at once.
Overall this interviewee values immersion, creativity, quality over quantity, and a strategic marketing approach. This
evaluation
Karl Buckel evaluated his group's media project. The group created a sci-fi horror movie teaser trailer called "Pravus". Karl did most of the editing work and some acting. Feedback was positive, though some felt the flatline sound effect was overused. The group effectively combined genres and incorporated branding across their trailer, posters, and magazine cover to promote the film. Audience testing provided useful feedback to strengthen future projects.
Computer Arts Article Pg1
Motion graphics use animation and video to create the illusion of motion and rotation, often including audio. Motion graphics are ubiquitous, found on television, phones, computers, and the internet in things like channel idents, menus, titles, and banners. Channel idents are used by television stations to identify themselves, usually shown between programs, such as the BBC ident for Saturday nights featuring a fairground to symbolize the fun and entertainment of its primetime lineup and appeal to all ages.
Task 2 poster research
The target audience for soap opera posters is typically a mass audience aged 13-60. Conventions of soap opera posters include a main image featuring characters, a tagline promoting the show, and the channel logo. Three soap opera posters were analyzed:
1) Neighbours - Features multiple characters appealing to a broad age range. Includes broadcast time/date.
2) EastEnders - Emphasizes a young character and uses social media hashtag to appeal to youth.
3) Coronation Street - Focuses on a narrative involving young characters but references a national audience. Lacks broadcast time.
Key conventions were present across posters, though details like broadcast time were sometimes missing. Imagery and tag
History of music TV
Reality television shows like The X Factor use various techniques to appear authentic and create a sense of intimacy between audiences and contestants, while still exercising control over the narrative. Producers shape contestant stories and personalities to increase drama and competition. Though audiences feel involved through voting, their role is still passive as they consume a pre-packaged product. The quest to find new music stars engages audiences but also raises questions about the authenticity of reality television genres.
Conventions summary
This document discusses the conventions of a soap opera poster. It explains that the purpose of a poster is to persuade the target audience to watch the program. A typical soap opera poster includes:
1) The channel the program airs on to promote both the show and broadcaster.
2) The name of the show along with the broadcast time and date to tell audiences when it airs.
3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
Multi camera darren
The document proposes a comedy sketch show called "Patois TV" that will feature outtakes and voiceovers done in a Jamaican accent of real TV shows. The show aims to mimic the format of 1990s comedy sketch show "The Real McCoy Show". The target audience is teens aged 16 and up who will appreciate the humor. A list of roles and day rates for a TV studio is provided, including director of photography, camera operator, sound recorder, and more.
Evaluation power point
The student learned several things from using new media technologies in constructing their documentary project. They used iMovie for editing and recording voiceovers, a Macbook for planning clip order, and Blogger for documenting their process and sharing work. Audacity and sites like SoundCloud, SlideShare, and Scribd helped present work in different formats. A HD camera and tripod were used to film interviews, though ambient noise was an issue. YouTube aided research by viewing other documentaries. Various technologies supported the construction, research, planning and evaluation of the project, though some learning curves existed in using new software.
Evaluation
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
Evaluation
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
Evaluation
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
Evaluation
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
Percy jackson trailer analysis by vineeta
The document analyzes the trailer for the 2010 film "Percy Jackson and the Lightening Thief." It summarizes that the trailer establishes through shots that the film will explore many places and adventures. Low lighting in museum shots creates a tense atmosphere. The protagonist is told he is half mortal and in danger. Music builds a sense of impending danger and excitement for the audience around the protagonist's dangerous journey to retrieve the stolen lightning bolt from Poseidon, the water god.
Presentation
The document proposes a zombie apocalypse film set in London. It will feature three main characters who must work as a team to survive and find a survivor immune to the virus. The film will use UK locations, actors, director and producer to appeal to British audiences. Key actors include Sean Pertwee as an ex-military officer, Robert Sheehan as an ex-mechanic, and MyAnna Buring as a scientist's daughter who is immune. The film will enter production, with costs including crews, equipment, and actors' salaries totaling over £800,000. It will target an audience of 15-25 year olds and be released during school holidays for maximum profits.
Need for speed marketing campaign
The document discusses the marketing campaign for the film "Need for Speed", which included interviews with star Aaron Paul on various TV and radio shows. Specifically, it notes that Aaron Paul appeared on "The Graham Norton Show" to reach a wider UK audience, as the show appeals to both male and female adult viewers. It also mentions an interview on "Top Gear", which would mainly target male audiences given the car-focused nature of both the show and film. The marketing campaign utilized Aaron Paul's popularity from "Breaking Bad" to promote the film and appeal to both male and female viewers.
I am legend
The document provides a summary of the opening scenes of the film "I Am Legend". It begins by showing the logos of the production companies to set expectations and advertise the producers. Nearly the entire first two minutes shows a news program on TV to introduce information and set the story in the future. It is then revealed that a cure for cancer has been found, shocking audiences. After a blackout, a title card reads "Three Years Later" as it shows an establishing shot of an abandoned, futuristic town, confusing audiences about what happened in the intervening time. Strange animal noises are heard as shots reveal the desolate city, making audiences wonder what has caused the change.
Evaluation - Question 2
The document discusses the creation of ancillary texts, including a poster and radio trailer, to promote a psychological thriller film. It describes the research and design process for each text. For the poster, conventions of the genre were considered like font, colors and subtle visual clues. Audience reaction and interpretation was also taken into account. The radio trailer was meant to intrigue through an unconventional monologue from the antagonist that directly addresses the listener. Sound effects and music were used to set the tense atmosphere. Overall, the ancillary texts effectively represented the film's ideas and tone to attract an audience without revealing too much of the plot.
Evaluation Question 2 - Update
The document discusses the creation of ancillary texts, including a poster and radio trailer, to promote a psychological thriller film called "The Employer".
It describes the process of researching conventions for thriller posters and radio trailers, then designing the poster with subtle ominous elements and the radio trailer as a monologue spoken by the film's antagonist that directly addresses the audience.
Feedback on the ancillary texts was positive, noting they effectively represented the eerie and dangerous atmosphere of the film and complemented each other in promotion.
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Shaun of the dead distribution
Universal Pictures and Rogue Pictures distributed Shaun of the Dead as Universal funded the movie's production. Over the years, DVD sales decreased with the rise of streaming services like Netflix and Love Film, where viewers pay monthly memberships to watch movies. While pay-per-view and legal downloads through iTunes or Google Play provide ways to profit from Shaun of the Dead years after its release, piracy hurts studios by allowing free streaming and decreases profits.
Q3 evaluation
The document discusses distribution options for a new movie. It recommends that Warner Bros. Studio would be the best major studio to distribute the movie, as they have experience with similar historical dramas. It also suggests partnering with a personal company called Fishtank for distribution. Mainstream cinema chains like Odeon would be suitable for the wide target audience, as they have successfully screened movies in the same genre. The trailer should be released on YouTube to build intrigue, while Facebook and Twitter could be used to advertise virally and engage with fans. Finally, the movie would benefit from online distribution through services like Netflix and LoveFilm to further expand its reach.
Commercial Production Process (Sourcing Music)
The producer of a radio commercial has several options for sourcing the music used in advertisements. They can select music from a copyright cleared library provided by their company, hire a musician to record an original song, or license a track from a production music library like PPL or PRS. Producers must consider factors like style, function, and intended audience when choosing music. They also need permissions and licenses to avoid fines for using copyrighted music without approval. Using short clips under seven seconds is not legally considered fair use. E6 radio is allowed to use commercial music for educational purposes within sixth form centers.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
3. research(1) 2020 1205
Here are my key takeaways from Interview 2:
- The interviewee is open to some narration as long as it's not excessive. This suggests balancing narration with other elements.
- They prefer radio show music as long as it has a creative feel. Original music is important to maintain interest.
- They pay attention to whatever element is done best in a given radio show. Quality is prioritized over any single element.
- Release dates should be announced upfront, with more information released closer to air date. A gradual, strategic marketing approach is preferred over dumping all details at once.
Overall this interviewee values immersion, creativity, quality over quantity, and a strategic marketing approach. This
evaluation
Karl Buckel evaluated his group's media project. The group created a sci-fi horror movie teaser trailer called "Pravus". Karl did most of the editing work and some acting. Feedback was positive, though some felt the flatline sound effect was overused. The group effectively combined genres and incorporated branding across their trailer, posters, and magazine cover to promote the film. Audience testing provided useful feedback to strengthen future projects.
Computer Arts Article Pg1
Motion graphics use animation and video to create the illusion of motion and rotation, often including audio. Motion graphics are ubiquitous, found on television, phones, computers, and the internet in things like channel idents, menus, titles, and banners. Channel idents are used by television stations to identify themselves, usually shown between programs, such as the BBC ident for Saturday nights featuring a fairground to symbolize the fun and entertainment of its primetime lineup and appeal to all ages.
Task 2 poster research
The target audience for soap opera posters is typically a mass audience aged 13-60. Conventions of soap opera posters include a main image featuring characters, a tagline promoting the show, and the channel logo. Three soap opera posters were analyzed:
1) Neighbours - Features multiple characters appealing to a broad age range. Includes broadcast time/date.
2) EastEnders - Emphasizes a young character and uses social media hashtag to appeal to youth.
3) Coronation Street - Focuses on a narrative involving young characters but references a national audience. Lacks broadcast time.
Key conventions were present across posters, though details like broadcast time were sometimes missing. Imagery and tag
History of music TV
Reality television shows like The X Factor use various techniques to appear authentic and create a sense of intimacy between audiences and contestants, while still exercising control over the narrative. Producers shape contestant stories and personalities to increase drama and competition. Though audiences feel involved through voting, their role is still passive as they consume a pre-packaged product. The quest to find new music stars engages audiences but also raises questions about the authenticity of reality television genres.
Conventions summary
This document discusses the conventions of a soap opera poster. It explains that the purpose of a poster is to persuade the target audience to watch the program. A typical soap opera poster includes:
1) The channel the program airs on to promote both the show and broadcaster.
2) The name of the show along with the broadcast time and date to tell audiences when it airs.
3) A tagline that aims to persuade viewers to watch in an engaging way, such as promising the show will improve their lives.
4) Main images featuring characters from the soap opera to represent the faces of the show.
Multi camera darren
The document proposes a comedy sketch show called "Patois TV" that will feature outtakes and voiceovers done in a Jamaican accent of real TV shows. The show aims to mimic the format of 1990s comedy sketch show "The Real McCoy Show". The target audience is teens aged 16 and up who will appreciate the humor. A list of roles and day rates for a TV studio is provided, including director of photography, camera operator, sound recorder, and more.
Evaluation power point
The student learned several things from using new media technologies in constructing their documentary project. They used iMovie for editing and recording voiceovers, a Macbook for planning clip order, and Blogger for documenting their process and sharing work. Audacity and sites like SoundCloud, SlideShare, and Scribd helped present work in different formats. A HD camera and tripod were used to film interviews, though ambient noise was an issue. YouTube aided research by viewing other documentaries. Various technologies supported the construction, research, planning and evaluation of the project, though some learning curves existed in using new software.
Evaluation
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
Evaluation
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
Evaluation
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
Evaluation
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
Percy jackson trailer analysis by vineeta
The document analyzes the trailer for the 2010 film "Percy Jackson and the Lightening Thief." It summarizes that the trailer establishes through shots that the film will explore many places and adventures. Low lighting in museum shots creates a tense atmosphere. The protagonist is told he is half mortal and in danger. Music builds a sense of impending danger and excitement for the audience around the protagonist's dangerous journey to retrieve the stolen lightning bolt from Poseidon, the water god.
Presentation
The document proposes a zombie apocalypse film set in London. It will feature three main characters who must work as a team to survive and find a survivor immune to the virus. The film will use UK locations, actors, director and producer to appeal to British audiences. Key actors include Sean Pertwee as an ex-military officer, Robert Sheehan as an ex-mechanic, and MyAnna Buring as a scientist's daughter who is immune. The film will enter production, with costs including crews, equipment, and actors' salaries totaling over £800,000. It will target an audience of 15-25 year olds and be released during school holidays for maximum profits.
Need for speed marketing campaign
The document discusses the marketing campaign for the film "Need for Speed", which included interviews with star Aaron Paul on various TV and radio shows. Specifically, it notes that Aaron Paul appeared on "The Graham Norton Show" to reach a wider UK audience, as the show appeals to both male and female adult viewers. It also mentions an interview on "Top Gear", which would mainly target male audiences given the car-focused nature of both the show and film. The marketing campaign utilized Aaron Paul's popularity from "Breaking Bad" to promote the film and appeal to both male and female viewers.
I am legend
The document provides a summary of the opening scenes of the film "I Am Legend". It begins by showing the logos of the production companies to set expectations and advertise the producers. Nearly the entire first two minutes shows a news program on TV to introduce information and set the story in the future. It is then revealed that a cure for cancer has been found, shocking audiences. After a blackout, a title card reads "Three Years Later" as it shows an establishing shot of an abandoned, futuristic town, confusing audiences about what happened in the intervening time. Strange animal noises are heard as shots reveal the desolate city, making audiences wonder what has caused the change.
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Similar to Radio Advert Research
Evaluation - Question 2
The document discusses the creation of ancillary texts, including a poster and radio trailer, to promote a psychological thriller film. It describes the research and design process for each text. For the poster, conventions of the genre were considered like font, colors and subtle visual clues. Audience reaction and interpretation was also taken into account. The radio trailer was meant to intrigue through an unconventional monologue from the antagonist that directly addresses the listener. Sound effects and music were used to set the tense atmosphere. Overall, the ancillary texts effectively represented the film's ideas and tone to attract an audience without revealing too much of the plot.
Evaluation Question 2 - Update
The document discusses the creation of ancillary texts, including a poster and radio trailer, to promote a psychological thriller film called "The Employer".
It describes the process of researching conventions for thriller posters and radio trailers, then designing the poster with subtle ominous elements and the radio trailer as a monologue spoken by the film's antagonist that directly addresses the audience.
Feedback on the ancillary texts was positive, noting they effectively represented the eerie and dangerous atmosphere of the film and complemented each other in promotion.
Evaluation question one
The document discusses how the media product, a trailer for a British drama film called "Young Breed", both conforms to and challenges conventions of the genre. It summarizes how the trailer follows conventions such as including the production company logo, film title, and release date. However, it is also unconventional in having a longer running time of just under 3 minutes and using a non-chronological narrative structure. The trailer aims to authentically portray themes often found in British dramas like violence and gritty realism, while avoiding portraying racism which is common in the genre.
Media coursework q2 finished
The document discusses the effectiveness of combining a film project with two ancillary tasks of a poster and radio trailer for a media course. The student aimed to create continuity across the projects by basing them all in the horror genre. For the film, they chose to include stereotypical horror conventions and themes. Both the poster and radio trailer were designed to represent elements from the film and intrigue audiences to watch the plot unfold. Key links between the projects included using music and imagery from the film in the trailer and poster.
Radio trails analysis sheet
The radio advert is targeting a predominantly male audience through the use of exclusively male voices in both the presenter and sound bites. It uses an enthusiastic tone of voice and background music to give an upbeat and exciting feel to promote the weekend schedule on BBC Fivelive. Various sound bites are included to give listeners a taste of the different programs. The background music and loud voices make the 30 second advert informative while also sounding important to generate interest in tuning in.
Evaluation question 2
The document discusses the ancillary promotional tasks created to promote a film production. These included a film poster and radio trailer targeted at 18-30 year olds. The film poster features a striking central image of a man tied to a chair to intrigue audiences about the genre and story without revealing too much. Typical conventions like dark tones and actor names at the top were followed. The radio trailer uses suspenseful music and film clips along with a voiceover to build tension and leave audiences wanting more, mimicking the film noir style. Both ancillary tasks aimed to effectively promote the film while maintaining its tone and mystery.
Sound research media
- Don Lafontaine was known as the voiceover artist for over 4,000 movie trailers since 1963, often beginning with the phrase "In a world..."
- Music is an important part of movie trailers but often the film score is not complete, so trailer editors source music from other movies, popular songs, or specially composed library music to set the tone
- For example, the trailer for Lemony Snicket's A Series of Unfortunate Events used music from Edward Scissorhands to remind viewers of that Tim Burton film
Research in to existing radio trailers
The document analyzes four different radio trailers that were made to advertise documentaries. It summarizes the key features of each trailer, including length, use of voxpops, narration, music and sound effects. Overall, the document finds that effective radio trailers are short, around 30-60 seconds, include upbeat music and voxpops from the documentary, and end by providing airing details for the documentary. Through reviewing existing trailers, the researchers identified best practices to incorporate into their own radio trailer.
Eval qu 1
The document discusses how the media product for a documentary on refugees uses, develops, and challenges conventions of real media products. It uses conventions like archival footage, background music, expert interviews, voxpops, and statistics. It develops conventions by using slower background music suited to the topic and showing statistics visually. It challenges conventions by having shorter voxpops, including three locations instead of two, using narration without an on-screen presenter, and targeting a slightly older audience than the real product. The document examines how the magazine spread, radio advert, and presenters develop or challenge conventions from a real documentary called "fight games: the thrill of the kill."
Radio Trrailer Research
A radio trailer is a shortened version of a film trailer played over the radio to advertise an upcoming film release. Radio trailers are typically 25-40 seconds and use voiceovers to describe the film without visuals. They aim to create atmosphere and interest listeners by conveying tone through words, sounds, and music. Effective radio trailers employ conventions like professional voiceovers, music to set mood, sound effects, and facts about the film to convince listeners to see it. They are targeted to mass audiences who may hear them while driving or shopping by airing on popular stations that appeal to the intended demographic for a given film.
Documentary Trailers.pptx
The two documentary trailers analyzed both follow standard conventions for documentary trailers but have some differences. Both include music and voiceovers, display the Netflix logo and release date, and end with revealing the title. However, one trailer includes an age rating while the other does not, and they have different target audiences. Additionally, one uses real footage while the other uses edited scenes, and they had differing marketing strategies with one relying more on social media.
Radio trailer research
The document discusses codes and conventions for creating effective radio trailers. It recommends that the music matches the mood of the content and sound effects are used to emphasize elements without visuals. An explanatory voiceover introduces the documentary and shares interview excerpts while also stating air time and channel. Finally, an engaging slogan at the end should make listeners remember details about the trailer in order to drive viewership. An example trailer for Doctor Who uses these techniques like a mysterious voiceover, familiar music and sounds, and concluding details to intrigue audiences.
Film Music Research
The document discusses the history of film soundtracks from the first sound films in 1900 to modern digital composition software. It outlines some of the most famous composers like John Williams and soundtracks from films like Star Wars. It then discusses the target audience for film score magazines, noting it is difficult to define but generally eclectic fans of both film and music who are usually adults. Finally, it considers subgenres of film scores, competition from other film music magazines, cross-media uses of scores, and potential futures including more electronic scores and merging of instruments/effects in software.
Conventions of radio
Voiceovers are used to guide listeners through horror radio trailers and explain the film's content, giving the trailer a professional feel. Music is included to set the mood but must not overpower the narration, while sinister, eerie sounds suit psychological horror genres. Radio trailers should last 30-40 seconds to engage listeners yet include essential information like release dates and production companies. Sound effects can build suspense and indicate to listeners what to expect from the film.
Question 1 evaluation rohit
The document discusses how the media product adheres to and challenges conventions of real social realism films. Specifically:
- It uses the known film distributor IFC Films, which has produced social realism films like Fish Tank and Boyhood, to appeal to audiences familiar with the genre.
- Locations shown include working class estates and alleyways to portray a realistic representation of social realism, conforming to codes used in other films in the genre.
- Upbeat, fast-paced background music by Professor Green is used to engage the target audience, as typical for film trailers, while also linking to social realism themes in his lyrics.
- Text listing other successful social realism
Radio trailer research
A radio trailer is a 30-40 second audio advertisement used to promote movies on the radio. It conveys key details about the title, release date, plot, and stars through a voiceover accompanied by relevant music and sound effects. An effective radio trailer engages listeners by using an upbeat male voiceover, facts about the movie, and dialogue from key scenes to intrigue audiences and establish a fan base ahead of the film's release.
Question3a
The document summarizes audience feedback on a film trailer created by the authors. They learned that their target audience was interested in the trailer and wanted to watch the full film. However, some feedback suggested speeding up the opening credits and making the voiceover louder. Overall, the trailer was effective at promoting the gangster crime film and fitting with Nollywood style, but had lower production quality than Hollywood.
A2 Media Studies - Evaluation Question Two
The document discusses two ancillary texts, a poster and radio trailer, created to advertise a film. It describes the process of analyzing similar films' posters for inspiration and designing an original poster that features symbolic imagery without revealing too much of the plot. It also details writing a radio trailer with a voiceover that hints at the film's themes and leaves the audience wanting more without giving everything away. In evaluating the ancillary texts, the document argues they will attract a wider audience and promote intrigue around the film without fully explaining its story.
Evaluation question two
The document discusses the effectiveness of combining a film with ancillary texts such as a poster and radio trailer. It describes creating a poster using a still image from the film and incorporating common psychological thriller conventions like a dark color scheme. A radio trailer was made using audio clips from the film and a script to last 30 seconds. Feedback indicated the poster and trailer were successful at drawing interest and reflecting the film's genre.
Detailed research
The document analyzes three horror film trailers:
1) Insidious 2 establishes the genre through scary music and reactions. It reveals much of the plot.
2) The Crazies effectively uses fast pacing, sound effects, and sad music to scare audiences. It reveals less of the plot.
3) The Woman in Black appeals most due to its star actor and anticipation created without revealing much of the narrative.
All three trailers effectively employ fast pacing, wording formats, and similar fonts to professionally generate fear and interest audiences in the films.
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Evaluation Q4
I did not use any media technologies in the construction, research, construction and evaluation stages. As an AI assistant created by Anthropic to be helpful, harmless, and honest, I do not have the ability to conduct my own research or evaluations.
Evaluation Q3
The document summarizes feedback from an audience on a film, review, and radio trailer created by the author. For the film, audiences enjoyed the visuals and music but suggested making the passage of time clearer. They also liked most aspects of the review for providing context and screenshots without overwhelming the reader. For the radio trailer, audiences thought the creepy voice, music, and sound effects were effective at grabbing attention. Some suggested including more information on the cast in the trailer.
Evaluation question 3
The document summarizes feedback from an audience on a film, review, and radio trailer created by the author. For the film, audiences enjoyed the visuals and music but suggested making the passage of time clearer. They also liked most aspects of the review for providing context and screenshots. Suggestions included using more media language and describing the film more. Listeners enjoyed the creepy voice and effective sound effects in the radio trailer, but suggested including more information on the cast and using different music.
finishedradiotrailer
The radio trailer is complete. It provides a brief overview of the key points to promote in the upcoming radio spots. Listeners should get a sense of what makes the product worthwhile and interesting in order to drive sales.
Radio Trailerevaluation
The document discusses the evaluation of a radio trailer produced for a short film. The creator gave a questionnaire to a test audience to get feedback on the trailer. Most people said the trailer made them want to see the film and remembered the film's name, though some felt the child's voice was not effective until the creator explained its purpose. The feedback provided valid points to improve future trailers.
Radio Trailer Questionnaire
The document is a questionnaire about a radio trailer for a film. It asks respondents if they liked the trailer, if it made them want to see the film, if they found the voice effective, if they remember the name of the film and release date, what they liked most about the trailer, if there is any other information they would have included, and to rate the trailer out of 5. The questionnaire aims to gather feedback on the effectiveness of the radio trailer in promoting the film.
evaluation
The document summarizes the results of a questionnaire given to test audiences after viewing a short silent film. 100% of respondents enjoyed the film. Most felt it successfully worked as a silent film and was different than typical silent or short films. Respondents generally felt the radio trailer and review accurately portrayed the film. Aspects people liked most included specific shots, the music, and how emotion was conveyed without dialogue. Minor suggested changes included clarifying the passage of time and adding a gunshot at the end. Overall the feedback was overwhelmingly positive.
evaluation Q2
The document discusses the effectiveness of combining a short film with ancillary texts, including a magazine review and radio trailer. The filmmaker believes the review and film complement each other well through the use of screenshots and descriptions of important elements. A test audience found the review accurately portrayed the film. The radio trailer uses a child's voice and extracts from the film's music and sounds to represent the silent film. While 84% of test viewers found the trailer accurately portrayed the film, some disconnect is expected between the formats. Overall, the combination of products was deemed successful at reaching wider audiences through different media.
filmquestionnaire
The document is a questionnaire thanking someone for watching a film and asking for feedback on whether they enjoyed it, if it worked well as a silent film, if it was different than most silent and short films, and if it was accurately portrayed in a radio trailer and review. It also asks what they liked most about the film, if anything should be changed, what they disliked, and to rate the film out of 5.
films questionnaire
This document is a questionnaire for a film called "Reversal" that asks respondents about their age, gender, whether they enjoyed the silent film, if it was different than most silent or short films, and if it was accurately portrayed in a radio trailer and review. It also asks open-ended questions about what they liked, if anything should be changed, and if they disliked anything, and rates the film on a scale of 1 to 5.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the media product utilizes, develops, and challenges conventions of short films and thriller/stalker genres. It utilizes conventions such as having a male stalker/kidnapper, using a warehouse setting for confrontation, and including suspenseful moments. It develops conventions by having a clear story structure unlike many short films, focusing solely on two main characters rather than extras, and having a sad tone rather than happy ending. It challenges conventions by having no dialogue, leaving parts of the story ambiguous, and not showing the initial struggle between characters.
final radio trailer
The radio trailer is complete. It provides a brief overview of the key points to promote in the upcoming radio spots. Listeners should get a sense of what makes the product worthwhile and interesting in under 30 seconds.
radio trailer #1
A radio trailer was produced with a child's voiceover to make it sound sinister and creepy. The document discusses a version of a radio trailer featuring a child's voice. The creator chose a child's voice to make the trailer sound unsettling.
Animatic Podcast Transcript
The document is an animatic voice over explaining a storyboard for a film project. It provides descriptions for 32 shots that make up the animatic. The shots show a boy waking from a nightmare about another boy, finding a mysterious letter, building up the courage to walk through a gate, then being kidnapped and escaping by turning the tables on his captor.
Animatic voiceover script
This animatic provides a summary of 32 shots that will be used to tell a story in the filmmaker's short film. The shots follow two boys - one wakes up from a nightmare, finds a mysterious letter, and walks through a gate. He is then kidnapped by the other boy and tied to a chair in an abandoned building. However, he manages to free himself, knocks out his captor, and holds him at gunpoint while shouting and pacing. In the final shot, the first boy shoots and apparently kills the kidnapper before collapsing himself.
Listen here
The document discusses a Kid Conventional song that will be used in a film. In one sentence, it states that the reader can listen to a Kid Conventional song that the author will be using in their film.
Magazine review, Optimum
The document summarizes the results of a questionnaire evaluating a magazine review produced by the author for a film they produced. Based on feedback from 12 people, 100% said they liked the review and found it informative. Over 50% rated the review 5 out of 5. Positive feedback included explanations, screenshots, and layout. Suggested improvements included using more media language and providing more details about the film rather than people involved. The author was overall pleased with the feedback and thought their magazine review was successful.
Photoshop Presentation
The document discusses the pictures chosen to create a magazine review in Photoshop, including a main promotional shot, a "joke" picture, and a possible poster image, though the last one may not fit in the review.
Photoshop Presentation
The document discusses pictures chosen for a magazine review, including a main promotional shot, a "joke" picture, and a potential poster image, though the author is unsure if the latter will fit in the review.
Photoshop
The document discusses the pictures chosen to create a magazine review in Photoshop, including a main promotional shot, a "joke" picture, and a potential poster image, though the last one may not fit in the review.
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In what ways does your media product use, develop or challenge forms and conv...
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Radio Advert Research
- 1. Radio Advert Research http://www.rajar.co.uk/listening/quarterly_listening.php www.imdb.com/title/tt0452694/ www.imdb.com/title/tt0417741/