The BBC ident is 39 seconds long and features a helicopter flying through the sky to represent the news program about to air. It uses realistic footage and slow rising music to subtly inform viewers of the serious news content. The ident is aimed at older audiences and its purpose is to interest and remind viewers about upcoming BBC programming.
The Channel 4 ident is set in Blackpool and lasts 32 seconds. It features everyday scenes of people walking to subtly form the Channel 4 logo and represent its creative style. The upbeat music and friendly narration aim to entertain and inform viewers young and old.
The Channel 5 ident is 21 seconds and features a glowing eye that transforms into the channel's logo number 5. It uses bright colors and catch
An ident is a short clip, usually around 20 seconds, that is shown on TV before a programme starts. It tells viewers what channel they are watching. Idents are designed to attract audiences to a channel and represent its identity and brand. Common purposes of idents are to identify the channel, inform viewers of upcoming programmes, and build brand recognition. BBC One introduced its first ident, called the "Bat's Wings", in 1953.
This document discusses various aspects of television channel idents, including their design, purpose, and how they are used. It examines examples from channels like BBC, MTV, Channel 4 and E4 to illustrate concepts like branding, interaction with viewers, information vs entertainment, and how idents are scheduled between programs. The document analyzes how idents represent a channel's identity, values and target audience while also entertaining and engaging viewers.
- E4 idents have a comedic and relaxed style that appeals to their target 18-32 demographic. They use both live action footage and animation to depict humorous situations. The idents feature the E4 robot mascot branding the channel.
- BBC Two idents focus on visually representing the number two in abstract concepts. They have less visual elements than E4 but use color, motion, and composition to set the tone for each ident's theme. Their idents are also shorter than E4's. Both channels use their idents to engage audiences while reflecting their respective brands.
The document discusses television channel idents, including:
- The purpose of idents is to link to the next program, make viewers aware of the channel, promote the channel, stand out from competition, and keep up with the times.
- Interviews found the main purposes are to advertise the channel, anticipate viewers, and promote the channel.
- The design of idents usually includes colors representing the channel, catchy images, things related to upcoming shows, and elements to grab viewers' attention.
- Idents change over time due to technology advances and to keep the ident memorable through consistent motifs like BBC1's use of a circle shape.
The document provides information about television idents, including:
- The purpose of idents is to announce the channel and upcoming programs in a visual way.
- Idents usually last 30 seconds and represent the brand and target audience of the channel through their design.
- Examples of idents described include BBC3, MTV, Channel 4, and analyses of their visual elements, music, and target audiences.
- The history of idents for BBC1, Toon Disney, Nickelodeon, Channel 4, and MTV are also summarized.
This document discusses television channel idents. It provides examples of idents from BBC One and BBC Three.
The BBC One ident analyzed features children running in a circle, representing the BBC One logo. It is simple with minimal elements to represent childrens' programming.
The BBC Three ident summarized has an orange puppet that announces the upcoming show. It uses visual elements like the puppet character and BBC Three logo to appeal to its target young adult audience.
In general, the document explores the purpose of idents for branding channels and informing viewers of upcoming programming through analysis of specific ident examples from BBC One and BBC Three.
The document discusses idents, which are short branding advertisements used between television programs. It provides information on the purposes of idents, including giving viewers breaks and creating channel identity. It also discusses suites, which are themes that span multiple idents. The document then analyzes examples of idents from channels like the BBC, Channel 4, ITV, and Dave, focusing on their purposes, audiences, and tones. It also covers how idents can be used as marketing opportunities and how the BBC specifically has used idents to create a strong corporate identity over many years.
Jacob Evison is researching idents for the BBC to design a new ident for the launch of the first female Doctor Who. His presentation defines what an ident is and analyzes existing idents from BBC channels. Idents are short sequences between programs that identify the channel and can be used for branding, marketing, and informing viewers. Evison examines idents from BBC Two, BBC Three, and BBC One to show how they represent the channels' identities, target audiences, and programming through conventions like logos, colors, and dramatic elements. He concludes that idents must be tailored to their intended viewers and change over time as technologies and audiences evolve.
An ident is a short clip, usually around 20 seconds, that is shown on TV before a programme starts. It tells viewers what channel they are watching. Idents are designed to attract audiences to a channel and represent its identity and brand. Common purposes of idents are to identify the channel, inform viewers of upcoming programmes, and build brand recognition. BBC One introduced its first ident, called the "Bat's Wings", in 1953.
This document discusses various aspects of television channel idents, including their design, purpose, and how they are used. It examines examples from channels like BBC, MTV, Channel 4 and E4 to illustrate concepts like branding, interaction with viewers, information vs entertainment, and how idents are scheduled between programs. The document analyzes how idents represent a channel's identity, values and target audience while also entertaining and engaging viewers.
- E4 idents have a comedic and relaxed style that appeals to their target 18-32 demographic. They use both live action footage and animation to depict humorous situations. The idents feature the E4 robot mascot branding the channel.
- BBC Two idents focus on visually representing the number two in abstract concepts. They have less visual elements than E4 but use color, motion, and composition to set the tone for each ident's theme. Their idents are also shorter than E4's. Both channels use their idents to engage audiences while reflecting their respective brands.
The document discusses television channel idents, including:
- The purpose of idents is to link to the next program, make viewers aware of the channel, promote the channel, stand out from competition, and keep up with the times.
- Interviews found the main purposes are to advertise the channel, anticipate viewers, and promote the channel.
- The design of idents usually includes colors representing the channel, catchy images, things related to upcoming shows, and elements to grab viewers' attention.
- Idents change over time due to technology advances and to keep the ident memorable through consistent motifs like BBC1's use of a circle shape.
The document provides information about television idents, including:
- The purpose of idents is to announce the channel and upcoming programs in a visual way.
- Idents usually last 30 seconds and represent the brand and target audience of the channel through their design.
- Examples of idents described include BBC3, MTV, Channel 4, and analyses of their visual elements, music, and target audiences.
- The history of idents for BBC1, Toon Disney, Nickelodeon, Channel 4, and MTV are also summarized.
This document discusses television channel idents. It provides examples of idents from BBC One and BBC Three.
The BBC One ident analyzed features children running in a circle, representing the BBC One logo. It is simple with minimal elements to represent childrens' programming.
The BBC Three ident summarized has an orange puppet that announces the upcoming show. It uses visual elements like the puppet character and BBC Three logo to appeal to its target young adult audience.
In general, the document explores the purpose of idents for branding channels and informing viewers of upcoming programming through analysis of specific ident examples from BBC One and BBC Three.
The document discusses idents, which are short branding advertisements used between television programs. It provides information on the purposes of idents, including giving viewers breaks and creating channel identity. It also discusses suites, which are themes that span multiple idents. The document then analyzes examples of idents from channels like the BBC, Channel 4, ITV, and Dave, focusing on their purposes, audiences, and tones. It also covers how idents can be used as marketing opportunities and how the BBC specifically has used idents to create a strong corporate identity over many years.
Jacob Evison is researching idents for the BBC to design a new ident for the launch of the first female Doctor Who. His presentation defines what an ident is and analyzes existing idents from BBC channels. Idents are short sequences between programs that identify the channel and can be used for branding, marketing, and informing viewers. Evison examines idents from BBC Two, BBC Three, and BBC One to show how they represent the channels' identities, target audiences, and programming through conventions like logos, colors, and dramatic elements. He concludes that idents must be tailored to their intended viewers and change over time as technologies and audiences evolve.
Television idents are short video clips used by television networks to provide themselves with an identity and represent the channel. They are designed with consistent themes, colors and objects to enhance visual quality and appeal to viewers. Idents help create a brand that encourages viewer loyalty and allows channels to be recognized by their logo. Networks sometimes change their idents to appeal to wider audiences or keep up with trends. BBC One idents feature people and animals in circular formations representing unity, while Channel 4 idents use computer graphics to intrigue viewers in unique ways. ITV idents represent everyday UK life to appeal to local audiences.
Resubbmission of 32 designing idents for television lo1 & lo2%2 f researc...Matt Wolf
The document discusses idents used on television channels to create branding. It provides examples of idents from different channels like BBC, Channel 4, ITV and Dave. BBC idents aim to advertise shows while providing breaks, and previously created identity through a circle/world theme. Channel 4 idents focus on prominently featuring the number 4 to create a memorable brand. ITV idents provide entertainment over information. Dave idents have a witty, comical tone. Idents are advantageous for being easier to remember than ads. The BBC previously built identity through a globe theme but changing it caused backlash from viewers. Creating a new identity risks audiences not liking the new design and moving channels.
Unit 32 designing idents for television lo1 andEmmaTheUnicorn
The document discusses television idents, which are short advertisements that identify the channel. It describes what idents are used for, such as creating brand identity and intriguing audiences. It provides examples of idents from channels like BBC, Channel 4, and Cartoon Network. These idents showcase themes, logos, sounds and images tailored to each channel's target audience. The document also discusses conventions, marketing opportunities, and how idents appeal to different audiences through distinctive features.
This document discusses television idents and provides examples. It discusses:
- The key elements of an ident including setting, tempo, audience interaction, and purpose
- An example BBC ident showing a raindrop and flashing images to promote a program on terrorism
- An example E4 ident where a living room transforms with objects moving and forming the channel's logo
- An example BBC1 ident for the 2010 World Cup featuring flags forming a circle and fans doing a Mexican wave
This document discusses the purpose and opportunities of television idents. It explains that idents help identify the channel and organize the schedule by signaling what type of program is coming next. Idents can also segment the schedule by airing more explicit programs after watershed hours. Creating a memorable corporate identity through unique visuals and colors helps audiences recognize the channel. Idents are a way to create brand loyalty and market particular programs to the target audience. Channels use idents to package series and events, like using holiday themes, and as a promotional marketing tool.
The document analyzes three BBC idents and discusses their purposes. The first BBC One ident from 2009 uses varied shot types and colors to represent the channel's diverse programming in an engaging way. It prominently features the BBC logo and circle motif for branding purposes. The 2015 BBC Two ident transports viewers to a jungle setting through its single establishing shot, green color palette, and ambient sounds. Its branding incorporates the channel number as a creature to reinforce identity. The 2016 BBC Three ident features silhouetted figures dancing to upbeat music against colorful backgrounds, representing the channel's youth focus through its modern, fast-paced visuals and sounds.
An ident is a short visual or video that television channels use to identify themselves. It represents the channel and is used during scheduling breaks to attract viewers and maintain brand identity. Channel idents are designed considering factors like setting, tempo, interactivity, and the balance of information and entertainment. The BBC first created idents in the 1950s and has evolved their designs over time, including using globes and computer graphics.
TV idents have been used since the 1950s to identify television channels between programs. They promote the channel's identity and brand through short video or audio clips. Channels often create new idents when rebranding or changing their programming. Idents help attract audiences and reflect the target demographics and content of each channel. Several examples are provided of idents for channels like E4, BBC1, Sky Movies, Film4, and Animal Planet that showcase how idents represent each brand through design, audience interaction, and informative versus entertainment purposes.
The document provides an analysis of television idents from various channels including the BBC and ITV. It discusses the purpose of idents in establishing a channel's identity and branding. Three BBC idents are analyzed in detail focusing on themes, visuals, music and how they relate to the channel. A comparison is made to an ident from Channel 5, noting similarities and differences in approach. The evolution of BBC idents over time and use of idents for marketing specific shows is also summarized.
Idents are short clips played between programs on television channels to identify the channel brand. They typically feature elements like the channel logo and number. Idents inform viewers of upcoming programs and help build brand loyalty through consistent visual conventions. Effective idents attract audiences in short timeslots using techniques like voiceovers, entertaining visuals, and emotionally appealing tones. However, idents also face limitations due to their brief duration and inability to be used year-round for seasonal idents that are only relevant for certain times of year.
Channel idents are short logo sequences that play between programs to identify and brand a television channel. They are important because they instantly signal to viewers which channel they are watching. Effective idents connect with target audiences through distinctive visuals and sounds that reflect the tone of the channel. For example, the E4 ident uses surreal animated scenes and the Horror channel ident features dark corridors and suspenseful music. Good idents attract viewers to stay on the channel and watch more content. When creating idents for TV, designers must avoid things that could negatively impact young audiences like disturbing sounds or images.
This document discusses various purposes and design elements of television channel idents. It examines how idents are used for branding, packaging content, segmenting scheduling, and marketing channels. It also explores how idents establish identity, and discusses elements like logo, font, and imagery that viewers associate with a particular channel. Scheduling of programs and consideration of watershed periods and prime viewing times are also covered. The document provides analysis of several channel idents as examples to illustrate these different design purposes and strategies.
This document discusses and analyzes television idents for different channels. It begins by outlining the core purposes of idents such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are explained.
The document then analyzes specific channel idents in depth. It describes the current design of BBC1 idents and how it reflects the channel's brand identity. BBC2, ITV, Channel 4, and Channel 5 idents are also described and analyzed in terms of design, style, and how they reflect the respective channel's identity.
Opportunities and limitations of onscreen graphic representations are discussed. Two channels aimed at different audiences, CBeebies and BBC3, have
Idents are short clips played between TV programs to identify the channel. BBC 2 uses a consistent "suite" featuring the number 2 to help viewers easily identify the channel. Idents convey brand identity and provide information about upcoming programs through voiceovers. While idents attract audiences through entertainment, their short length limits detailed information and production techniques like stop motion require significant resources. Certain idents can only be used seasonally, limiting their value for broadcasters. Overall, idents aim to build viewer loyalty through consistent branding cues while introducing upcoming programming in a short time frame.
Motion graphics use animation and video to create the illusion of motion and rotation, often including audio. Motion graphics are ubiquitous, found on television, phones, computers, and the internet in things like channel idents, menus, titles, and banners. Channel idents are used by television stations to identify themselves, usually shown between programs, such as the BBC ident for Saturday nights featuring a fairground to symbolize the fun and entertainment of its primetime lineup and appeal to all ages.
This document discusses what an ident is and the various purposes that television channel idents serve. It explains that idents are short visual images used to identify TV channels. Key functions of idents include helping viewers identify the channel, organizing programming schedules, segmenting content, creating a corporate identity, encouraging brand loyalty, branding specific content like news or sports, appealing to target audiences, providing marketing opportunities, and packaging series and events. Specific examples are provided to illustrate these purposes of idents.
Idents have evolved from simple displays of a channel's name and logo to artistic expressions of a channel's brand and identity. Modern idents use motion graphics, animation, color, and other visual elements to both identify the channel and characterize its image. Famous idents like the BBC's "Paint" ident from the early 1990s demonstrated how idents could be creatively designed to distinguish channels beyond mere identification.
The document discusses television idents for different channels and their design and purpose. It analyzes idents for BBC1, BBC2, ITV, Channel 4, and Channel 5. For BBC1 and BBC2, it notes their simple, calm designs reflect their universal audiences. ITV idents link to shows or time of day. Channel 4 idents are abstract and engaging to match their diverse shows. Channel 5 idents lack a clear identity. It compares opportunities and challenges for BBC1, which must be inclusive, versus Channel 4 appealing to younger audiences. The document evaluates Channel 4 as having the better, more unique idents.
Television idents are short video clips used by television networks to provide themselves with an identity and represent the channel. They are designed with consistent themes, colors and objects to enhance visual quality and appeal to viewers. Idents help create brands that encourage viewer loyalty and allow channels to be recognized by their logo. Networks sometimes change their idents to appeal to wider audiences or keep up with trends. BBC One idents feature people and animals in circular formations representing unity, while Channel 4 idents use computer graphics to intrigue viewers in unique ways. ITV idents represent everyday UK life to appeal to local audiences.
An ident is a 10-20 second video that airs on television channels to advertise upcoming programs and display the programming schedule. It introduces viewers to the next show, provides information about content ratings, and promotes the channel's brand identity. Channel idents have evolved significantly over the years from simple black and white still images to more colorful and creative designs that better engage audiences.
The CITV idents are short, simple sequences using both live footage and animation to engage young children viewers. Bright colors and sounds are used to grab attention. One ident features a hand-drawn chameleon animation to represent the channel in a way children can understand and replicate. The style reflects the channel's mix of live and animated programming for kids. Developing idents for children's channels comes with restrictions to follow child audience and regulatory guidelines.
This document discusses television channel idents and their purposes. It provides examples of idents from BBC One, BBC Three, Channel 4, and ITV. Channel idents are used to separate shows, promote the channel's brand and values, suggest upcoming programming genres, and market events or series. They usually feature the channel's logo and themes consistent with its brand. Creative idents can represent news topics or sports in abstract ways to promote particular shows without using direct footage.
Television idents are short video clips used by television networks to provide themselves with an identity and represent the channel. They are designed with consistent themes, colors and objects to enhance visual quality and appeal to viewers. Idents help create a brand that encourages viewer loyalty and allows channels to be recognized by their logo. Networks sometimes change their idents to appeal to wider audiences or keep up with trends. BBC One idents feature people and animals in circular formations representing unity, while Channel 4 idents use computer graphics to intrigue viewers in unique ways. ITV idents represent everyday UK life to appeal to local audiences.
Resubbmission of 32 designing idents for television lo1 & lo2%2 f researc...Matt Wolf
The document discusses idents used on television channels to create branding. It provides examples of idents from different channels like BBC, Channel 4, ITV and Dave. BBC idents aim to advertise shows while providing breaks, and previously created identity through a circle/world theme. Channel 4 idents focus on prominently featuring the number 4 to create a memorable brand. ITV idents provide entertainment over information. Dave idents have a witty, comical tone. Idents are advantageous for being easier to remember than ads. The BBC previously built identity through a globe theme but changing it caused backlash from viewers. Creating a new identity risks audiences not liking the new design and moving channels.
Unit 32 designing idents for television lo1 andEmmaTheUnicorn
The document discusses television idents, which are short advertisements that identify the channel. It describes what idents are used for, such as creating brand identity and intriguing audiences. It provides examples of idents from channels like BBC, Channel 4, and Cartoon Network. These idents showcase themes, logos, sounds and images tailored to each channel's target audience. The document also discusses conventions, marketing opportunities, and how idents appeal to different audiences through distinctive features.
This document discusses television idents and provides examples. It discusses:
- The key elements of an ident including setting, tempo, audience interaction, and purpose
- An example BBC ident showing a raindrop and flashing images to promote a program on terrorism
- An example E4 ident where a living room transforms with objects moving and forming the channel's logo
- An example BBC1 ident for the 2010 World Cup featuring flags forming a circle and fans doing a Mexican wave
This document discusses the purpose and opportunities of television idents. It explains that idents help identify the channel and organize the schedule by signaling what type of program is coming next. Idents can also segment the schedule by airing more explicit programs after watershed hours. Creating a memorable corporate identity through unique visuals and colors helps audiences recognize the channel. Idents are a way to create brand loyalty and market particular programs to the target audience. Channels use idents to package series and events, like using holiday themes, and as a promotional marketing tool.
The document analyzes three BBC idents and discusses their purposes. The first BBC One ident from 2009 uses varied shot types and colors to represent the channel's diverse programming in an engaging way. It prominently features the BBC logo and circle motif for branding purposes. The 2015 BBC Two ident transports viewers to a jungle setting through its single establishing shot, green color palette, and ambient sounds. Its branding incorporates the channel number as a creature to reinforce identity. The 2016 BBC Three ident features silhouetted figures dancing to upbeat music against colorful backgrounds, representing the channel's youth focus through its modern, fast-paced visuals and sounds.
An ident is a short visual or video that television channels use to identify themselves. It represents the channel and is used during scheduling breaks to attract viewers and maintain brand identity. Channel idents are designed considering factors like setting, tempo, interactivity, and the balance of information and entertainment. The BBC first created idents in the 1950s and has evolved their designs over time, including using globes and computer graphics.
TV idents have been used since the 1950s to identify television channels between programs. They promote the channel's identity and brand through short video or audio clips. Channels often create new idents when rebranding or changing their programming. Idents help attract audiences and reflect the target demographics and content of each channel. Several examples are provided of idents for channels like E4, BBC1, Sky Movies, Film4, and Animal Planet that showcase how idents represent each brand through design, audience interaction, and informative versus entertainment purposes.
The document provides an analysis of television idents from various channels including the BBC and ITV. It discusses the purpose of idents in establishing a channel's identity and branding. Three BBC idents are analyzed in detail focusing on themes, visuals, music and how they relate to the channel. A comparison is made to an ident from Channel 5, noting similarities and differences in approach. The evolution of BBC idents over time and use of idents for marketing specific shows is also summarized.
Idents are short clips played between programs on television channels to identify the channel brand. They typically feature elements like the channel logo and number. Idents inform viewers of upcoming programs and help build brand loyalty through consistent visual conventions. Effective idents attract audiences in short timeslots using techniques like voiceovers, entertaining visuals, and emotionally appealing tones. However, idents also face limitations due to their brief duration and inability to be used year-round for seasonal idents that are only relevant for certain times of year.
Channel idents are short logo sequences that play between programs to identify and brand a television channel. They are important because they instantly signal to viewers which channel they are watching. Effective idents connect with target audiences through distinctive visuals and sounds that reflect the tone of the channel. For example, the E4 ident uses surreal animated scenes and the Horror channel ident features dark corridors and suspenseful music. Good idents attract viewers to stay on the channel and watch more content. When creating idents for TV, designers must avoid things that could negatively impact young audiences like disturbing sounds or images.
This document discusses various purposes and design elements of television channel idents. It examines how idents are used for branding, packaging content, segmenting scheduling, and marketing channels. It also explores how idents establish identity, and discusses elements like logo, font, and imagery that viewers associate with a particular channel. Scheduling of programs and consideration of watershed periods and prime viewing times are also covered. The document provides analysis of several channel idents as examples to illustrate these different design purposes and strategies.
This document discusses and analyzes television idents for different channels. It begins by outlining the core purposes of idents such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are explained.
The document then analyzes specific channel idents in depth. It describes the current design of BBC1 idents and how it reflects the channel's brand identity. BBC2, ITV, Channel 4, and Channel 5 idents are also described and analyzed in terms of design, style, and how they reflect the respective channel's identity.
Opportunities and limitations of onscreen graphic representations are discussed. Two channels aimed at different audiences, CBeebies and BBC3, have
Idents are short clips played between TV programs to identify the channel. BBC 2 uses a consistent "suite" featuring the number 2 to help viewers easily identify the channel. Idents convey brand identity and provide information about upcoming programs through voiceovers. While idents attract audiences through entertainment, their short length limits detailed information and production techniques like stop motion require significant resources. Certain idents can only be used seasonally, limiting their value for broadcasters. Overall, idents aim to build viewer loyalty through consistent branding cues while introducing upcoming programming in a short time frame.
Motion graphics use animation and video to create the illusion of motion and rotation, often including audio. Motion graphics are ubiquitous, found on television, phones, computers, and the internet in things like channel idents, menus, titles, and banners. Channel idents are used by television stations to identify themselves, usually shown between programs, such as the BBC ident for Saturday nights featuring a fairground to symbolize the fun and entertainment of its primetime lineup and appeal to all ages.
This document discusses what an ident is and the various purposes that television channel idents serve. It explains that idents are short visual images used to identify TV channels. Key functions of idents include helping viewers identify the channel, organizing programming schedules, segmenting content, creating a corporate identity, encouraging brand loyalty, branding specific content like news or sports, appealing to target audiences, providing marketing opportunities, and packaging series and events. Specific examples are provided to illustrate these purposes of idents.
Idents have evolved from simple displays of a channel's name and logo to artistic expressions of a channel's brand and identity. Modern idents use motion graphics, animation, color, and other visual elements to both identify the channel and characterize its image. Famous idents like the BBC's "Paint" ident from the early 1990s demonstrated how idents could be creatively designed to distinguish channels beyond mere identification.
The document discusses television idents for different channels and their design and purpose. It analyzes idents for BBC1, BBC2, ITV, Channel 4, and Channel 5. For BBC1 and BBC2, it notes their simple, calm designs reflect their universal audiences. ITV idents link to shows or time of day. Channel 4 idents are abstract and engaging to match their diverse shows. Channel 5 idents lack a clear identity. It compares opportunities and challenges for BBC1, which must be inclusive, versus Channel 4 appealing to younger audiences. The document evaluates Channel 4 as having the better, more unique idents.
Television idents are short video clips used by television networks to provide themselves with an identity and represent the channel. They are designed with consistent themes, colors and objects to enhance visual quality and appeal to viewers. Idents help create brands that encourage viewer loyalty and allow channels to be recognized by their logo. Networks sometimes change their idents to appeal to wider audiences or keep up with trends. BBC One idents feature people and animals in circular formations representing unity, while Channel 4 idents use computer graphics to intrigue viewers in unique ways. ITV idents represent everyday UK life to appeal to local audiences.
An ident is a 10-20 second video that airs on television channels to advertise upcoming programs and display the programming schedule. It introduces viewers to the next show, provides information about content ratings, and promotes the channel's brand identity. Channel idents have evolved significantly over the years from simple black and white still images to more colorful and creative designs that better engage audiences.
The CITV idents are short, simple sequences using both live footage and animation to engage young children viewers. Bright colors and sounds are used to grab attention. One ident features a hand-drawn chameleon animation to represent the channel in a way children can understand and replicate. The style reflects the channel's mix of live and animated programming for kids. Developing idents for children's channels comes with restrictions to follow child audience and regulatory guidelines.
This document discusses television channel idents and their purposes. It provides examples of idents from BBC One, BBC Three, Channel 4, and ITV. Channel idents are used to separate shows, promote the channel's brand and values, suggest upcoming programming genres, and market events or series. They usually feature the channel's logo and themes consistent with its brand. Creative idents can represent news topics or sports in abstract ways to promote particular shows without using direct footage.
E4 is a British television channel aimed at audiences aged 16-34. It broadcasts comedy shows and was originally a subscription channel but became available on Freeview in 2005, increasing its audience and advertising revenue. The channel's idents are strange but comedic, featuring a purple robot mascot. They reference youth culture through references and varying tones from calm to crazy.
The document discusses television idents and their design and purpose. It provides questions to consider regarding two different channels' ident designs, how they reflect the channels' audiences and branding. Specific channels discussed include Dave, a comedy channel, and BBC Four, an arts and culture channel. The idents of each channel are analyzed in terms of visual elements, target audiences, and how well they support their intended audiences.
The document discusses television idents, which are short video segments shown between programs to represent the broadcasting channel. It addresses several questions about the design and purpose of idents. Regarding purpose, idents are used to brand and identify the channel, convey its personality, retain viewers, and inform them. Developments in broadcasting that led to modern idents include the rise of cable/satellite channels which increased competition, requiring channels to distinguish their brands. The document then analyzes examples of idents from BBC1, BBC2, ITV and Channel 4, describing how their designs reflect the identities and target audiences of each channel.
This document discusses various aspects of television channel idents and branding, including design, tempo, use of space and time, information vs entertainment focus, interaction with viewers, density of information, branding, packaging and repackaging, segmentation within scheduling, marketing, identity, and scheduling. Examples are provided for each topic to illustrate effective and ineffective approaches.
The document discusses and analyzes television channel idents for several British channels including BBC1, BBC2, ITV, Channel 4, and Channel 5. It examines the design, purpose, opportunities, and limitations of each channel's idents. Key points made include that idents are used to promote a channel's brand and appeal to their target audience. Modern technology has allowed for more complex visuals in idents. BBC1, BBC2, and ITV idents show diversity and appeal to universal audiences. Channel 4 idents emphasize their universal and international content. Channel 5 idents utilize visual effects and motion graphics but lack distinguishing characteristics. Comparisons are drawn between idents aimed at different audiences.
This document analyzes and summarizes 5 television channel idents from BBC One, ITV, Channel 4, Channel 5, and Sky 1.
The idents ranged from 18-31 seconds long and mostly consisted of a single camera shot with a voiceover. Common conventions included faster pacing at the beginning that slowed at the end when the logo appeared. The idents aimed to entertain and attract their target audiences through creative ideas, special effects, and hints of the types of shows on each channel.
Analyzing the idents provided insights into how to effectively catch viewers' attention while also conveying essential information through pacing and production elements.
BBC One's idents feature a magical world with fairies and nature to appeal to families while reflecting the channel's high production values. Channel 4's ident shows an oriental cityscape to imply an adult tone. Channel 5's ident features a child's animation battle to seem young and cool. ITV's ident shows a concert crowd dancing to relate to younger audiences. Sky One's ident uses a dancing star to portray entertainment over factual shows. Overall, idents subtly convey channel brands through imagery and logos without explicit statements.
This document discusses and analyzes television idents from different channels in the UK, including BBC1, BBC2, ITV, Channel 4, and Channel 5. It outlines the core purposes of idents, such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are also examined. The document then analyzes the design, visual elements, intended audiences, and opportunities/limitations of idents from several channels. Specific idents from BBC1, CITV, and BBC4 are compared in more depth.
The document analyzes and compares three television idents from ITV, Channel 4, and BBC Two. The ITV ident features a yellow windbreak blowing in the wind with the ITV logo. The Channel 4 ident shows a camera flying over a desert and planes with the Channel 4 logo between planes. The BBC Two ident depicts the number 2 as an insect eaten by a Venus flytrap shaped like a larger 2 with the BBC Two logo. All three idents effectively promote their respective channels through creative motion graphics while fulfilling their purpose of clearly identifying the channel.
This document discusses television channel idents, including:
- An ident is a short advertisement (20-30 seconds) that introduces upcoming shows. It creates brand identity and informs viewers of programming.
- Conventional features of idents include voiceovers announcing shows, the channel logo and number, and relating the ident theme to the time of year or show. This entertains and informs viewers.
- Idents analyzed are Disney XD Christmas idents using bright colors, shapes, and sounds related to winter. They maintain brand recognition while targeting young audiences.
- Idents must balance being unique, including the logo, and relating to their institution's ideology within tight time constraints to effectively promote their channel.
The document discusses the history and rise of talk shows on television from the 1980s to present day. It notes that talk shows started gaining popularity in the 1980s with shows hosted by Geraldo Rivera, Phil Donahue, and Sally Jesse Rafael. By the 1990s, talk shows had taken over most of the daytime television slots. Current popular talk shows like The Oprah Winfrey Show focus on improving society and quality of life, while others like The Jerry Springer Show feature more controversial topics. However, some criticize talk shows for exploiting people's lives and exposing children to inappropriate topics.
An ident is a 10-20 second video that airs on television channels to introduce upcoming programs and provide a schedule. It advertises the channel's content and brand. Idents on different channels vary in style to reflect the type of programming and target audience. BBC 1 idents usually feature nature scenes that form into the channel's circular logo to represent unity. E4 idents are animated, feature the color purple, and have a random, comedic style matching the channel's comedy shows. ITV idents primarily use real footage related to upcoming programs with voiceovers and animate their logo, maintaining a calm tone.
The document provides information on various job roles and careers in the media sector, including roles in radio, television, and other areas of media. It discusses the different types of jobs, including creative and non-creative roles, and provides details on specific radio and television job positions. The document also provides guidance on finding jobs, applying for positions, creating CVs and cover letters, and preparing for interviews.
The group pitched their idea for a talk show called "After Dark". It would have a young presenter, Edward Ife, and feature celebrity guests like a basketball player and singer. They saw talk shows as having the lowest costs compared to other formats like film or documentaries. Challenges included finding guests that viewers would be interested in and not offending audiences. Their target audience was mainstream 18-35 year olds in London. They conducted research through questionnaires and examining competitors like Chatty Man. Storyboards, budgets, and risk assessments were created. Legal and ethical considerations around guests' privacy were also discussed.
The document provides details on the pre-production for a documentary about cyberbullying. A focus group was conducted with secondary school students and teachers aged 16-30. The focus group felt that cyberbullying would be the best topic choice. They thought it was important to include real experiences of cyberbullying victims. The documentary will be called "CyberLife" and will tell stories of families and victims affected by cyberbullying using personal experiences and testimonials. It aims to educate and promote awareness of cyberbullying among its target 16-30 year old audience. The single camera production will include interviews with experts and dramatizations by actors. Filming locations will include a high school and expert office. Risk assessments were conducted
This document discusses conventions of documentary and single camera production. It defines a documentary as a recording of actual events based on people's perspectives or facts. Key conventions include using actual footage, voiceovers, interviews, and text inserts. It also discusses narrative structures like linear, non-linear, and open/closed endings. For single camera production, it notes that one camera is used at a time, allowing flexibility in shots and lighting but requiring more editing. Technical aspects like camerawork, lighting, sound, and scripting are also covered.
The document summarizes planning for a student documentary comparing sixth form and college. It outlines results from initial questionnaires showing the target audience is years 11-16. Roles were allocated for presenters, interviewers, director, camera operator, and producers. Inspiring documentaries on Channel 4 were identified. Plans were made to advertise the documentary on Choice FM, Capital FM, in shopping centers and magazines. Questions were designed for interviews with sixth form students and teachers to understand pressures and experiences of both options. The document provides details of preparation for a documentary to help year 11 students decide between sixth form and college.
The document outlines plans for a documentary that aims to appeal to a wide American audience. It will involve interviewing a mother of a black youth and some black youths themselves. The documentary is planned to air on BBC Three as that channel is known for this type of documentary. Radio advertisements will target the audience of Choice FM and BBC 1Xtra. Difficulties included choosing the topic, title, location and creating storyboards, while improvements could be making changes to the planning process.
The document discusses potential topics for a documentary series targeting black youths aged 16-19. It outlines story board ideas focused on crime, gangs, and murder. Research included questionnaires that showed the target audience's interests in food, animal, and reality documentaries as well as topics involving youth and crime, serial killers, and interviews. The goal is to provide good information and facts while featuring crime scenes, animals, and life stories.
The documentary will explore black youth crime in London by interviewing current and former gang members about why they joined gangs and how the media portrays them. It aims to find out if black boys are mostly targeted and give those involved a chance to share their perspectives. The opening of the documentary will set up these goals and topics through establishing the historical context of London's issue with gangs and an outline of what the filmmakers intend to uncover.
Our marketing strategy targeted 16-19 year olds, especially those of black and ethnic backgrounds. A print ad featuring a black youth in a hoodie in an urban setting and a radio ad with a black male rapping about street life effectively appealed to this audience. Feedback showed the ancillary texts also attracted people outside the target group. Radio was an appropriate format as the ad aired on a popular youth station. Print placement in various locations allowed wider reach. Audience feedback informed changes to the documentary's structure, sound issues, and facts.
The document discusses the ancillary texts created to promote a documentary about choosing 6th form or college. It analyzes similar documentaries and radio advertisements to help design a poster and radio advertisement. Feedback from test audiences revealed issues with sound levels, interruptions in interviews, and a need to redo the introduction. The ancillary texts will be distributed in school newsletters, libraries, magazines and billboards to target secondary and post-secondary students.
The group created a poster and radio advertisement to promote their documentary on 6th form choices. They tested different poster designs with an audience and selected one that was most appealing. For the radio ad, they included sound effects and music to catch listeners' attention while conveying information. The ancillary texts will appear in school newsletters, libraries, magazines and billboards to reach their target audience of secondary and 6th form students as well as a wider audience. Audience screening provided valuable feedback to refine the promotional materials.
The document proposes ideas for a new music television channel called SB Revolution, which would target 16-30 year olds. It includes 4 potential ident designs and discusses differentiating the channel by allowing aspiring singers to promote themselves in 1-2 minute intervals. Market research was also conducted to help inform the channel's content, which would include competitions, a variety of music genres, and an emphasis on color.
The document proposes a logo and branding for a new music television channel called "Juke Box." It discusses creating 4 potential idents or branding spots for the channel that are bright, memorable, and showcase the logo. Feedback from a questionnaire found that viewers preferred the simple ident that clearly showed the logo and thought it was not boring to watch. The document also covers defining the target demographic as 16-30 year olds of both genders, and positioning the channel as mainstream and following current pop culture trends.
The document summarizes an Xbox gaming magazine called Xbox World. It discusses that the magazine features a Halo character on the cover to promote the popular game franchise and Xbox console. It provides reviews of games written by professional gamers and advertisements for upcoming Xbox games. The magazine targets both male and female gamers ages 12 and up and takes a mainstream approach using popular characters to attract fans. It has been published since 2001 and had over 24 million readers as of 2012.
1. The document provides instructions on analysing 3 font covers and annotating a page, as well as preparing a PowerPoint presentation showing research on any chosen topic. Research should include launch date, genre, target audience, how it appeals to its audience, if it is multi-platform, readership and circulation figures, frequency, price, number of pages, and typical ads.
2. The chosen topic is the magazine "Look", launched in February 2007. It is a fashion and celebrity magazine targeted towards females ages 16-25. It appeals to its audience through bright colors and stories on fashion and celebrities.
3. Key details about "Look" include having a weekly frequency, a circulation of 300,161
This document summarizes an issue of the monthly magazine "Official Xbox Magazine" from August 2012. The cover features a character from the game "Dead Space 3" to promote the new installment. The lead article styles the game title in the franchise's trademark font and bolding to draw reader attention. The target audience is ages 12+ given the magazine sometimes depicts guns and knives.
Look magazine targets young women ages 18-30. It uses pink and white colors on the cover along with images of celebrities like Kim Kardashian to attract readers. The magazine covers topics like fashion, beauty, and celebrity gossip. It has a weekly circulation of around 300,000 copies and is the largest selling fashion magazine in the UK. The magazine appeals to readers through engaging content and fonts designed to attract attention and make readers curious to learn more.
Look magazine targets young women ages 18-30. It aims to provide fashion advice, beauty tips, and celebrity gossip. The front cover uses pink and white colors with bold fonts and a large picture of celebrity Kim Kardashian to attract readers. It also promises wedding outfit advice to get readers interested in looking inside. The magazine appeals to readers through its focus on women's fashion, use of celebrity news, and inclusive portrayal of women across its pages and models.
The magazine TOP of the POPS targets young girls aged 11-15 years. This is evident through the images of boy bands and singers on the pink colored front cover, as well as the fun and fancy masthead font. The magazine's content focuses on pop music, celebrities, fashion and beauty in order to attract its core demographic audience.
This document analyzes the cover of a Look magazine. It summarizes that the masthead suggests it is a fashion magazine targeting women, as indicated by the pink color. Celebrity photos on the cover would attract fans. Other pictures and words advertise fashion items to encourage readers to copy celebrity styles. The magazine uses pink and white colors, bold fonts, and hyperbolic words like "HOTTEST" to grab attention.
2. An ident is an moving
image or logo to represent An ident is use to warn the
a brand that is shown audience about the program
before a show. which is about to be shown
next.
An ident is normally The visual clip tells the
about 20-30 seconds audience what the theme of a
long. program is.
3. Television companies produce their own idents which is a
product to identify their company. Companies like channel 4
uses their ident to appeal to
their target audience to
consume customers to watch
their programs. They do this
by:
• Promoting/advertising the brand
• Making money
• Popularity
• Linking to the program
• Standing out from the competition
• Warning about program starting
4. The BBC (British Broadcasting
Corporation) uses many idents
like Hippopotamus's starting at
the surface (real life footage),
then merging into the water as
this happens the Hippopotamus
look to be swimming around but
you can now tell the
Hippopotamus's are now
animated(not real life footage),
and then they start forming a
circle within the water. The
circular form is the known ident
for the BBC and makes it easy to
identify the broadcasting
Organization. After the circle
appears like all BBC idents the
logo appears. The duration of the
ident lasts for 31 seconds.
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uk]
5. Television companies like BBC one, there idents are aimed to
inform the audience of the services it provides, as it produces the
hype for their company by producing an ident with cutting edge
graphic design or an original idea it would be entertainment , TV
idents are designed to appeal to their target audience and every
ident is unique. Through the use of:
Temp- Setting Audience
fast/slow time interaction
density Informative or
entertainment
6. An ident design should
usually have a equal
balance of creativity and
functionality.
During Christmas time
BBC one creates an ident
to match the theme of
Christmas. The
conventions in this ident
shows the colour red to
present that’s its
christmas and makes the
the audience remember
what the theme
7. The history of ITV idents begun in
The history of BBC idents begun in
the late 1990s, they created their
the 1950s, they produced their first
first ever ident in effort to unify its
logo between programs to identify
identity. Up till 1989, all of the ITV
itself and their service. As
franchise had individual logos and
technology become greater the
idents, with no cohesive ITV brand.
simple black and white transformed
These individual logos and identities
into full colour short films seen
were created by the franchise for
today.
their own use and identification
BBC one first ever ident within the network.
"Television
ITV’s very first ident
Symbol", or
the "Bat's
Wings"
(1953–
1960)
10. DISCUSSION TIME
Write what you think:
1- What is an ident?
2- What is the purpose of an ident?
3-Think back? What ident appeals to you?
(channel 5 or channel 4)
What is your favourite ident?
13. The ident suggest that
their target audience
The ident has been created by the BBC. The ident is 39 seconds long. the idea and the design is quite simple which
involves creative visual effects. As the ident appear the music slowing rises. The idents represents the program
which is about to be shown after which is ‘news’ this is communication of selected information on current events
which is presented by print, broadcast, internet, or word of mouth to a third-party or mass audience. The music
grabs the attention of the audience as it makes the audience know serious situations are going on. The ident starts.
The beginning shot is a low angle shot of ‘Helicopter’ in the sky, which again reinforces ‘news’ and the theme of the
programme. Also by using this technique , the audience may feel the helicopter is the most important part of the
ident. The sky is pain and bold and against the helicopter which stands out.
Then suddenly, to catch the audience attention, the helicopter appears from no where and starts moving downwards
and turns 90 degrees to the left and goes into the centre, this makes the helicopter look interesting and fits well
with the next program. There is a medium shot of people in the helicopter, they look focus for their job therefore
this suggests that they are serious about what they are doing. The ident looks realist as the helicopter was used
therefore makes this seem real.
The ident has been created by using real-life people and normal objects to make the ident look real and make
sense. The identification of their of BBC One is the spectacular ‘Helicopter’ which is in the middle Centre and
symbolizes the letter one. This suggests BBC One is conveying the theme of the news which is going to be shown
after as helicopters are a representation of crime as helicopter are normally used in conjunction with the news. Its
is mainly aimed at people aged 30+ the ident is more likely to attract adults rather than children. The narrator also
refers to another programme for viewers to think about and makes the viewers want to find out more about that
programme, this will make the audience what to learn more about it as it was mentioned by the narrator.
The main purpose of idents is to interest the viewers and keep them watching the channel as it is unique and isn't
an average ident you see. It also informs the viewers the program about to be shown after. Also it reminds the
audience about this ident if they have heard about the latest crimes and stories therefore this acknowledges the
audience to learn what's going on. There is a possibility that this ident can relate to BBC one’s personality that its
serious and important. It can also mean that anyone or everyone can watch the news. The ident is constantly on the
move. The quick shots of the ident, can relate to how BBC wants to shown how important the matter is.
14. The ident has been created for the channel 4. The ident is 32 seconds long. The theory and design of the ident is
very detailed, with great features and effects. As soon as the ident starts, the music starts to gradually creeps in
and quickly gets louder. The music which is played in this ident represents the programme shown after ‘Jamie
Oliver’ which is a food show where Jamie showcases, the varieties of food, in different cultures around the world
and shows the audience how to create the dishes. The music will attract the audience as its simple but catchy
and ties them to the ident itself.
The beginning shot is a high angle shot of ‘man walking’ in the pavements and the camera is focus behind him
and the camera works it way up, which represents not just the programme about to be shown after but another
programme which the narrator talks about. By using this technique, the audience may feel the programme shown
another time is more important and creates things to make the ident look interesting for the audience. The area
is peaceful and calm and against the daytime which stands out.
The setting of this ident catch's the audience attention, the use of area ‘blackpool’ comes to unite the letter 4
through the use of things and fits well with the program next. There is a long shot of people walking, and a horse
drawn vehicle, people doing their own things this suggests the area is simple and free. This reinforces that the
area is a nice place to visit and live in. the ident is realist and shows things which happen day to day as a result
it seems like its real.
In this particular ident the views don’t know what the ident is about and why it was created in this way as soon
as the audience see people and the area the audience will later start to pick up why it was made this way. Also
the movement of the camera trying to show the letter 4 which represents the area and how channel 4 is creative
in its work. The ident contains a female narrator and she sounds relax and sarcastic , and refers to what was
going now and ‘now on channel 4’ this makes it friendly and interesting , which is something interesting for you
to watch. I believe the ident is targeted at people who like travelling especially visiting blackpool. Its mainly
aimed at people aged 30+ in this particular ident it mainly appeals to adults rather than children. She also refers
to another program ‘real king speech’ which was going to be shown another therefore this reminds the audience
about another program. This suggests that its for an older audience (30+) as the narrator talks about the real
king speech and Jamie Oliver which relates older people.
The purpose of this ident is to entertain the viewers and makes the audience continue watching the channel as it
is usual ident and something which is seen everyday. It also informs the viewer to what is being shown after. As
well as that the audience may be able to relate to the ident if they have been to the seaside before they will
know it’s a fantastic place to visit for the weekend. This could show the personality of channel 4 that its fun and
interesting. The pace of the ident is moving slowing and gradually gets faster. There are slow shots of which they
take, also this could relate to how channel 4 wants to be know, calm and happy.
15. The ident was created by five. The ident is 21 seconds long. The idea of the design is creative with great features and
effects. As soon as the ident starts and the music comes on. The music which is used represents the program which is
shown later on that night ‘big brother’ is a reality television show were a group of people in a large house are
isolated from the rest of the world. Each series lasts for around three months, with 12–16 contestants entering the
house. In order to win the final cash prize. The music is catchy and makes the audience gets excited for the program
later on.
The beginning shot is a long shot of ‘big brother eye’ in the background, which again reinforces ‘big brother which
will be shown later on that night and the theme of the program. Also by using this technique, the audience may feel
the big brother eye is the most important part in the ident. The eye is bright and glows and stands out. Then all of a
sudden a line forms into a circle to form an eyeball, and then the eye appears and blinks this makes the eye look
interesting and mysterious and fits in well with the program that will start later on that night as its about watching
the contestants in the house. There is a man who is the presenter of big brother and he seems to be confident and
tells us to watch what he’s about to do. This is also shown by his body language as he raises his hands and uses one
finger to say watch. This again shows us he wants you to know the power he has. The ident isn't realist as it been
made for television purposes and doesn’t seem real. For example the eye that glows ,and lights in similar colours. Its
has been created by using the computer and visual lights this is to make the image have a creative effect.
The ident has a storyline ‘there is plenty of Geek, sheek’ which represent s what going to happen in big brother. The
eye is made to look interesting. The eye in the ident is the main feature and the viewers mainly focus on and what it
leads to. At this stage the audience starts to realise what it is about and why it was made in this way, however you
see a man, who appears who brings a greater purpose and everything links back to channel 5. There is a long shot of
a man next to the logo and turns the eye into the word five by elbowing it to show the viewers what channel they are
watching and makes them glued to the television.
We see the logo of five and this brands the channel. The ident contains a narrator and she sound enthusiastic and
happy and talks about how big brother is on later on that night ‘the big brother house tonight’, this makes interesting
and friendly and some good to watch for the audience. I think the ident is aimed at people who enjoy watching
entertainment programs. Its mainly targeted for 18+ as they program big brother only has young adults and old adults
involve not children.
The purpose of this ident is to entertain the viewers and keep them watching the channel as the ident is strange and
mysterious and something which isn't seen everyday. Also it informs the audience what is being shown after. The
audience may feel they can relate to this ident as they may have been on the show and brings back memories. This
could reflect channel five personality that its interesting and life-changing.it also can mean channel 5 aimed at
certain people who are adults rather than children. The pace of the ident easy going and funny. The shots are not to
fast, this could also relate to how channel 5 want to be known as easy going and happy.