The documentary uses techniques like the rule of thirds for framing interviews, off-camera questions, and relevant backgrounds to follow conventions of other documentaries. Interviews are placed on different sides and name banners identify people and their occupations. B-roll footage ties into interview content. The TV advert uses the Channel 4 logo and style while standing out with bright colors. The radio advert is 30 seconds, promotes air time and channel, uses documentary clips, and upbeat music, mirroring typical radio ads. Overall, the media products aim to emulate professional, real documentaries, ads and conventions of the genre.

1. Q1. IN WHAT WAYS DOES
YOUR MEDIA PRODUCT
USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL
MEDIA PRODUCTS?

2. In our documentary we used the Rule of Thirds
to frame our interviews; we did this because we
wanted our interviews to look professional and
well shot.
The interviewee in our shot here is not looking
directly at the camera; she is looking at the
person who was asking her questions just to the
right of the screen. This follows the conventions
of other documentaries as you can see by the
photo I have taken from The Simpsons 20th
Anniversary documentary.
We also made sure that out Mise en Scene was
interesting to the viewer, and also that it tied in
with what the documentary was about. As you
can see our background is vintage scarves and
some vintage clothes.
On some of the interviews we have place the
interviewee on the right side of the screen and
others on the left, we have done this to that it
doesn't look too repetitive.

3. We used name banners on each of the
interview clips in our documentary so that
the audience can identify who it is being
interviewed.
We put the name of the person who is
being interviewed and then underneath
that we put the occupation of that person,
this just helps the viewer to understand
why we have chosen this person to be
interviewed.
I have taken another photo from the
Simpsons documentary to show you how
we have effectively achieved this and how
we have effectively followed the
conventions of real documentaries out
there.

4. We used B-Roll in our documentary, we had gathered the footage from different
places and then we used it as cutaway shots during the interviews, the footage was
shown on screen but the interviewees voice was heard behind it. This just gives the
audience a glimpse of what the shop was like and it makes more fun to watch than a
person speaking for a long time.
We used shots that would tie in with what the interviewee was saying, for example
when the vintage shop owner talked about the quality of coats, we used the shot of
a coat that they sold in the shop, you could also see the label on the coat and we
thought that this added a professional edge.
We have used this type of footage because it corresponds with the normal
conventions and you will find this type of technique in almost every documentary.

5. The first image is of our advert and the
second image belongs to Channel 4.
Our image uses the channel 4 logo and a
similar font, it is impossible to find the exact
font that channel 4 uses because they own it,
so we had to find a similar font.
The image we used is simple and could
challenge the conventions of traditional
channel 4 ads, this is because of the bright
vibrant colours, channel 4 usually keep to the
simple black and white theme but we thought
that this would grab people’s attention.
It is a very strong image and people will
recognise it, it gets the point across because
of the word ‘VINTAGE’ right across the
middle.
We used the channel 4 logo, website and we
included a hash tag so that young people will
be able to talk about it and spread the word
on twitter.

6. For our radio advert we followed the forms and conventions of existing radio
adverts. The radio advert was total of 30 seconds long and in this time we
managed to tell the audience what date and time our documentary will be shown,
and also what channel it will be aired on.
We also took sound snippets from our documentary and put them in the radio
advert to give the audience an idea of what to expect in the full length
documentary, this follows the normal conventions because a lot of other radio
adverts do this and it is expected to be done like this.
We used upbeat/dance music in the advert so that we could grab some attention
from the listeners and it would make it more memorable.
To conclude I feel that we have followed most of the forms and conventions of
real media products. This is because we have tried to the best of our ability to
produce a documentary, newspaper advert and radio advert that are professional
and reliable.