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There’s an app for that:
From Concept to Launch
July 23, 2015
Meet your presenters
Angela Meyers
Waukesha County
Federated Library System
Dustin Hahn
UW-Milwaukee’s App Brewery
From Concept to Launch: This is what
we learned
Planning
Patience
Persistence
Partnerships
It all began when…
 While preparing to launch
the 1000 Books before
Kindergarten program,
we had an idea
May 2013
Explore options to attract mobile savvy
audience
 Google Drive
 Pro: Free
 Con: People have to have a google account and if they don’t, it’s a
hassle. Not customizable. Does it live on each library’s web site?
 Web site
 Pro: customized to our needs
 Con: Cost to secure web site, develop tool and maintenance
 Mobile app
 Pro: customizable, it’s in our user’s pocket or bag
 Con: Cost to develop and maintain it
Nearly 2/3 of
Americans are now
smartphone owners,
and for many these
devices are a key
entry point to the
online world
Pew Research http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
June 2013
Planning
Exploring Options
 PubYac Listserv Inquiry. No one knew of a 1000 books app
in development but were very interested in the concept
 Contacted a web designer
turned app developer for a
ballpark figure…
 $8,500-10,000
http://genius.com/609608
But then…
 A Journal Sentinel news post shows up
on Facebook about the App Brewery.
http://www.jsonline.com/business/uwm-student-lab-buzzing-with-app-developers-b9937648z1-212254661.html
June 2013
Ask and you shall receive!
 Contacted SOIS via a Facebook message and the
inquiry was passed on & we were connected
 Discussed the project via phone briefly and
determined it would be a WIN-WIN-WIN
 Students get real-world experience
 Libraries get an app for their patrons
 SOIS sponsors the App Brewery & they turn out a
library app
July 2013
Brainstorming
 Who was involved? WCFLS staff members, the project
manager at the App Brewery and a few students
 Statement of work discussed:
 iOS/Android
 COPPA compliance (Children’s Online Privacy Protection Act)
 parent-child relationship in database
 where do we pull the books in from?
 where does this data live?
 who is paying for what?
 timeline
August 2013
Two Steps Forward
 First mock up design for feedback
 Intellectual freedom. Who owns the app?
 App developer license. Which entity obtains the
developer’s license – Waukesha County? Waukesha County
Federated Library System? The App Brewery?
http://andrewmcconville.com/1000-books-kindergarten/November 2013
Planning
One Step Back
 Library System contacts County IT to discuss developer’s
license and ownership and in turn we are asked to fill out
a Software Development Life Cycle document which
included writing a business case
January-April 2014
Patience
Invite More People to the Table
 Set up meeting between County IT, App Brewery and
Library System Staff
 App Brewery project manager leaves 
 New project manager starts 
 Set up another meeting between County IT and new App
Brewery Project Manager to get acquainted and discuss
SDLC
May-August 2014
Partnership
Another bump…
 Waukesha County Corporation Counsel looks at the Apple
& Google Developer License Agreements
 Lots of verification of identity with Apple and finally
released the developer license. Google Play is less
stringent and released it immediately after we paid the
fee
August 2014
Patience
Back in the Saddle
 Focus group got together about once per month and
included available member librarians, system staff and
App Brewery team
October - December 2014
Persistence
Testing Phase
 Testers for the app – both Android and Apple.
Several versions were released as feedback
was received and implemented
January – April 2015
Patience
Push to the App Stores
 App Brewery submits the app to Apple Store and wait for
them to give it the OK. Something needs adjusting and the
App Brewery fixes it and submits it again…and we wait
Patience
April 2015
It’s LIVE!
 App Brewery pushes the app out to the Google Play store
and it goes live within a day
 The Apple store releases the app and marks it ‘Ready for
Sale.’ App Brewery pushes it into the market
April 2015
But then…
 A librarian reported that if you searched “rubber ducky”
explicit content displayed
May 2015
Patience
Back to the drawing board
 App brewery devises a way to scrub out words
related to explicit images
 New version released into the app stores
June 2015
Planning
How did we launch
 Training Videos – Internal & Public (Dustin)
 App Overview & FAQs for Library Staff (Angela)
 Press Release (UW-Milwaukee)
 Marketing Toolkit for Libraries (Intern)
 Word of Mouth (Librarians)
April-June 2015
Planning
Challenges & Unexpected Benefits
 Challenges
 Re-starting the project
 Prioritizing ideas
 Unexpected Benefits
 Something so small can generate so much publicity and
inquiry
 Students learned that the client is right & they have
multiple tiers to work through
 Used the app personally
What made it all work?
Planning
Patience
Persistence
Partnerships
Interested in partnering?
 Waukesha County Federated Library System
is interested in expanding the app so that
libraries outside of Waukesha County can
use it and generate usage reports.
However, we need partners and funding to
pay for these improvements and increased
cloud storage
Contact Us!
 Angela Meyers
Coordinator of Youth and Special Needs Services
Waukesha County Federated Library System
ameyers@wcfls.org
(262) 896-8245
 Dustin Hahn
Project Manager
UW-Milwaukee’s App Brewery
hahndj@uwm.edu
(414) 604-6253

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There’s an app for that

  • 1. There’s an app for that: From Concept to Launch July 23, 2015
  • 2. Meet your presenters Angela Meyers Waukesha County Federated Library System Dustin Hahn UW-Milwaukee’s App Brewery
  • 3. From Concept to Launch: This is what we learned Planning Patience Persistence Partnerships
  • 4. It all began when…  While preparing to launch the 1000 Books before Kindergarten program, we had an idea May 2013
  • 5. Explore options to attract mobile savvy audience  Google Drive  Pro: Free  Con: People have to have a google account and if they don’t, it’s a hassle. Not customizable. Does it live on each library’s web site?  Web site  Pro: customized to our needs  Con: Cost to secure web site, develop tool and maintenance  Mobile app  Pro: customizable, it’s in our user’s pocket or bag  Con: Cost to develop and maintain it Nearly 2/3 of Americans are now smartphone owners, and for many these devices are a key entry point to the online world Pew Research http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ June 2013 Planning
  • 6. Exploring Options  PubYac Listserv Inquiry. No one knew of a 1000 books app in development but were very interested in the concept  Contacted a web designer turned app developer for a ballpark figure…  $8,500-10,000 http://genius.com/609608
  • 7. But then…  A Journal Sentinel news post shows up on Facebook about the App Brewery. http://www.jsonline.com/business/uwm-student-lab-buzzing-with-app-developers-b9937648z1-212254661.html June 2013
  • 8. Ask and you shall receive!  Contacted SOIS via a Facebook message and the inquiry was passed on & we were connected  Discussed the project via phone briefly and determined it would be a WIN-WIN-WIN  Students get real-world experience  Libraries get an app for their patrons  SOIS sponsors the App Brewery & they turn out a library app July 2013
  • 9. Brainstorming  Who was involved? WCFLS staff members, the project manager at the App Brewery and a few students  Statement of work discussed:  iOS/Android  COPPA compliance (Children’s Online Privacy Protection Act)  parent-child relationship in database  where do we pull the books in from?  where does this data live?  who is paying for what?  timeline August 2013
  • 10. Two Steps Forward  First mock up design for feedback  Intellectual freedom. Who owns the app?  App developer license. Which entity obtains the developer’s license – Waukesha County? Waukesha County Federated Library System? The App Brewery? http://andrewmcconville.com/1000-books-kindergarten/November 2013 Planning
  • 11. One Step Back  Library System contacts County IT to discuss developer’s license and ownership and in turn we are asked to fill out a Software Development Life Cycle document which included writing a business case January-April 2014 Patience
  • 12. Invite More People to the Table  Set up meeting between County IT, App Brewery and Library System Staff  App Brewery project manager leaves   New project manager starts   Set up another meeting between County IT and new App Brewery Project Manager to get acquainted and discuss SDLC May-August 2014 Partnership
  • 13. Another bump…  Waukesha County Corporation Counsel looks at the Apple & Google Developer License Agreements  Lots of verification of identity with Apple and finally released the developer license. Google Play is less stringent and released it immediately after we paid the fee August 2014 Patience
  • 14. Back in the Saddle  Focus group got together about once per month and included available member librarians, system staff and App Brewery team October - December 2014 Persistence
  • 15. Testing Phase  Testers for the app – both Android and Apple. Several versions were released as feedback was received and implemented January – April 2015 Patience
  • 16. Push to the App Stores  App Brewery submits the app to Apple Store and wait for them to give it the OK. Something needs adjusting and the App Brewery fixes it and submits it again…and we wait Patience April 2015
  • 17. It’s LIVE!  App Brewery pushes the app out to the Google Play store and it goes live within a day  The Apple store releases the app and marks it ‘Ready for Sale.’ App Brewery pushes it into the market April 2015
  • 18. But then…  A librarian reported that if you searched “rubber ducky” explicit content displayed May 2015 Patience
  • 19. Back to the drawing board  App brewery devises a way to scrub out words related to explicit images  New version released into the app stores June 2015 Planning
  • 20. How did we launch  Training Videos – Internal & Public (Dustin)  App Overview & FAQs for Library Staff (Angela)  Press Release (UW-Milwaukee)  Marketing Toolkit for Libraries (Intern)  Word of Mouth (Librarians) April-June 2015 Planning
  • 21. Challenges & Unexpected Benefits  Challenges  Re-starting the project  Prioritizing ideas  Unexpected Benefits  Something so small can generate so much publicity and inquiry  Students learned that the client is right & they have multiple tiers to work through  Used the app personally
  • 22. What made it all work? Planning Patience Persistence Partnerships
  • 23. Interested in partnering?  Waukesha County Federated Library System is interested in expanding the app so that libraries outside of Waukesha County can use it and generate usage reports. However, we need partners and funding to pay for these improvements and increased cloud storage
  • 24. Contact Us!  Angela Meyers Coordinator of Youth and Special Needs Services Waukesha County Federated Library System ameyers@wcfls.org (262) 896-8245  Dustin Hahn Project Manager UW-Milwaukee’s App Brewery hahndj@uwm.edu (414) 604-6253