The document describes an app called "Ur Mama" that is intended to nag and remind forgetful teenagers to complete tasks. It will integrate calendar and reminder features from other apps and include pages for lessons, homework, exams, and extracurricular activities. User research found that people would find such an app useful and would be likely to install it. The app aims to improve on current reminder apps by being more irritating in encouraging users to act, while also integrating features from other apps in a simple, easy-to-use interface.

1. Ur Mama
By
Bradley Atuahene, Ben Cooper, Adam Hawkins &
Vippie Udayakumar

2. Our app is a nagging app which will constantly
remind you to do things you have forgotten until
you physically tell it to stop. We have noticed that
current apps that do this, such as the pre-installed
reminder apps, calendars, Siri, Google Voice and
Cortana, are not sufficient in irritating you into
doing something, which is what our app will
achieve.

3. Target Audience
Our app is aimed at the stereotypical forgetful teenager to help them
battle their bad habits of leaving things until the last minute. This is an
app that can be used anywhere, even in places with restricted Wi-Fi
access, and can be used at anytime, even at school and at home.

4. Problem
Results from our survey said that the app
would be too controlling. Another person
wondered if our app would link to other
inbuilt apps such as calendar but that would
be included in our app.

5. User Profiles
We have learnt that users are somewhat positive about the prospect
of our app. From our survey, people said that if this product was
available to install today, they would be very likely to do so. No-one
person had come across over seven other apps similar to ours in any
app store, 6 in between one and six, and two who had come across
none.

6. Question
The main question that will come to mind
when you think about our app is:
How will this app be successful in
preparing and helping users combat their
forgetful habits?

7. Key Insight Statements
More people who did our survey said that this is an
app that will be useful to them than those who said
that it wouldn’t. One of the surveyors said that it will
be useful said that was because they “tend to
procrastinate” whereas another said “it will help
organize my time”.

8. Current Competitors
The main competitors in our market is mainly the pre-installed apps
which are simple, yet effective. However, we are looking to at those apps
and are aiming to improve while adding different aspects of them they
have failed to recognise. There are also some app that you can find in the
app stores available but people find these ones difficult to use and too
complicated.
From our survey, people said that there were only a few that they had
across on the app stores, with only one saying that they had seen 7 or
more similar apps.

9. Core Features
Yes, because one respondent on our survey said that
they would like to be able to see their school routine
on it and we have included that feature on the actual
app as well as a potential widget for your timetable.

10. Homepage

11. Lessons Page

12. Homework Page

13. Exams Page

14. Extra-Curricular Page

15. Settings Page

16. Feasibility
People from our user research have said that
they would like to see features from the
calendar and reminder apps integrated into
our idea. We have looked upon this and
decided that our app will include a calendar
on the exam timetable page.

17. Business Case & Customer Pledges
We did not have to change anything because all of
the surveyors said that the idea was feasible and
was a good idea. People generally thought of our
app as something that will be needed than
something that will be wanted.

18. Marketing Strategy
We are going to integrate many different ideas that we have seen
in other apps and combine them in the simplest, yet most effective
way. Our app is not one that will need a tutorial in order to use but
one that you can just look at and see right away how it works.

19. App Design Mock-up
[Anything else you want to share?]
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you create a website? Show your work to
experts? Present at your school or at another
contest? Did you do local media work?