The document discusses several theories of production used in Katy Perry's music video. It notes that the video borrows stylistically from the 1980s film 'Sixteen Candles', either as homage or pastiche. It also parodies social media sites by featuring a fake website for viewing photos. Additionally, the video references other iconic figures like Rebecca Black and Kenny G through bricolage. The video employs intertextuality through references to Dungeons and Dragons. Finally, one scene breaks the fourth wall through direct eye contact with the audience and shows narcissism as Perry poses to appear attractive.

1. Theories for Production

2. Homage/Pastiche
 In the music video, it is clear that there are similarities
between the style of the video and the 80’s film
‘Sixteen Candles’. This can be seen as merely copying
the text (pastiche) or respectfully imitating it
(homage).

3. Parody
 In the beginning of the video there is a shot of Katy
Perry’s character checking “pictures of last night” as it
states. The website used to view them is something
that seems to be mocking social network sites in
general such as facebook, myspace, etc.

4. Bricolage
 With the video copying of another form of text is used
twice but in the forms of iconic people. These being
the infamous Rebecca Black and famous saxophone
player, Kenny G

5. Intertextuality
 Within the music video there is also a lot of references
to famous icons such as dungeons and dragons as seen
below.

6. Narcissism, Breaking Down the
Fourth Wall
 Here we can see both an example of breaking down the
fourth wall but staring right into the camera, therefore
looking at the audience as well as posing to make
herself more attractive as an example of
narcissism/vanity.