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Written Summery of Ideas Generation Map
We have chosen to create a music video for the song‘Fallout’ by Catfish and The Bottlemen. The song (taken
from their debut album ‘The Balcony’) was released in the UK in September 2014. The band formed in 2007
and after several years of struggling,they slowly roseto success in the world of Indie music.Once signed to
Island Records,they were soon notice after their debut single‘Homesick’ was released, which lead them selling
out a two week tour, even before the releaseof their debut album. The purpose of my music video will beto
create an emotional response from the audience watching.It is aimed at mainly females aged 16-25 who are
fans of Indiemusic,particularly fans of Catfish and The Bottlemen. The video will bea mixture of conceptual,
narrativeand performance.
Our music video will bemainly narrative and performance with some conceptual shots to represent the failure
of a relationship.
For the performance shots, Alex wrote to the manager of Catfish and Bottlemen and gained a Photopass for
their concert in Manchester, located at The Ritz. She took lowangle close-ups of the lead singer,high angel
wide shots of the crowd and several more shots of the band. The difficulty wewill find duringthe editing
process is synchronizingtheperformance shots to the music. For the narrativesideof the video, we decided
to make it non-linear so thatthere is no beginning middleor end. This would leave the audience guessingas to
what the story was due to the clues we left them. For example, we are going to filmclose-ups of our
protagonist,Phoebe, talkingto and smilingatthe camera whilstsheis on a date, preferably atBlackpool in an
arcade.We want it to look as though the person holdingthe camera is her partner, whom she is on a date
with. Also, the lyrics “I'msorry if I drove, your matches to my clothes” aretowards the end of the song. When
the audience hears these, we are hopingto film shots such as a firebeing lit.This would symboliseher female
empowerment and have connotations of war. As well as this,we want to filmour protagonistsettingfire to a
pictureof her boyfriend and her to symbolisethe end of a relationship.This isthereason we want to use
conceptual imagery in the video as even though it is abstract,itstill symbolisesand represents other ideas.To
highlightthis,we have decided to filmshortshots of conceptual imagery that have connotations of memories
and a pastrelationship.Theseshots will includepanningshots of the Eiffel Tower and various other places
(such as the seaside) which will resembleflashbacks of dates the couples used to go on and the fun they had as
a couple. We would also aimto use time lapseshots of cars and traffic which would represent the journey that
the relationship had taken.
The setting of the music video will bein a range of different places.For the performance sideof the music
video, we will be filming ata Catfish and The Bottlemen concert in Manchester, located at The Ritz. The venue
is situated next to Manchester Oxford Road which makes it easily accessiblefor those filming. For the
conceptual sideof the music video we have decided to set itat numerous locations such as a beach,filming
the waves. In addition to this,there will also befootage of Paris and the Eiffel tower to connote romance and a
relationship.Finally,as thenarrativeis non-linearthere would also be various locationssuch as Blackpool and
the beach to show flashbacksof places thatthe couplehad visited.
There will be numerous characters in the music video who will appear atdifferent times depending on if the
current shot is narrative,performance or conceptual.Duringthe performance shots we are hopingto have
characters of the band from a range of different angles (for example high angleshots involvingthe crowd or
low angleshots highlightingtheir instruments).The crowd shots will highlightthepopularity of the band, and
give the video a more animated atmosphere to fit with the music.We areunaware of what costume the band
will bewearing, but basingon their pastcostumes for their previous liveperformances and the fact that they
are an Indieband, we can assumethey will bewearingmonochrome colours. This would be iconic for the Indie
Rock genre, due to other bands (such as The 1975 and the Arctic Monkeys) also wearingthese clothes. For the
conceptual imagery there will beno characters.For the performance sideof the video we aimto have one
female character,aged 18,which will allowus to show her perspective on the break up. As we can control her
costume, we plan on havingher wearingheavy make-up and Indiestyleclothing(checked shirt,doc martins,
parker coat, curly hair etc)
We have decided to have a medium frequency of Iconography in our music video. We are planningto include
shots of the Eiffel Tower and Paris to connote love and romance. As Paris isfamously known as ‘The City of
Love’, this will highlightthe love that the couple have shared in the past.We also havefootage of cars driving
alongthe dual carriageway which connotes the journey through a relationship. In addition to this,we plan to
filmfootage of flowers e.g. Roses, which arealso iconic for loveand romance. For the performance footage,
we plan on havingclose-ups of the lead singer’s guitar and other musical items,such as the microphones,
which are iconic for the Indiegenre. This would allowthe audienceto identify the genre in which the music is.
To allowour music video to stand out, we aim to use both non-diegetic and diegetic sounds to allowthe
narrativeof the story become more accessibleto the audience. For example, the track will play continuously
without pauses,however at the beginningof the music video we aimto have our protagonist(Phoebe)
speakingFrench, with English subtitles.This will beiconic as itlinksto our runningtheme of Paris and love.
This will also introducethe title of the track,as she will say “Fallout”.To closethe music video, we pla n on
having,Vann, the lead singer of Catfish and The Bottlemen shouting ‘Thank you’ to the audienceat the
concert. However, if this doesn’t work, we have the alternativeending of the lead singer shouting ‘Thank you’,
however itis directed towards the audiencefor watching the music video.

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Written summery of ideas generation map for merge

  • 1. Written Summery of Ideas Generation Map We have chosen to create a music video for the song‘Fallout’ by Catfish and The Bottlemen. The song (taken from their debut album ‘The Balcony’) was released in the UK in September 2014. The band formed in 2007 and after several years of struggling,they slowly roseto success in the world of Indie music.Once signed to Island Records,they were soon notice after their debut single‘Homesick’ was released, which lead them selling out a two week tour, even before the releaseof their debut album. The purpose of my music video will beto create an emotional response from the audience watching.It is aimed at mainly females aged 16-25 who are fans of Indiemusic,particularly fans of Catfish and The Bottlemen. The video will bea mixture of conceptual, narrativeand performance. Our music video will bemainly narrative and performance with some conceptual shots to represent the failure of a relationship. For the performance shots, Alex wrote to the manager of Catfish and Bottlemen and gained a Photopass for their concert in Manchester, located at The Ritz. She took lowangle close-ups of the lead singer,high angel wide shots of the crowd and several more shots of the band. The difficulty wewill find duringthe editing process is synchronizingtheperformance shots to the music. For the narrativesideof the video, we decided to make it non-linear so thatthere is no beginning middleor end. This would leave the audience guessingas to what the story was due to the clues we left them. For example, we are going to filmclose-ups of our protagonist,Phoebe, talkingto and smilingatthe camera whilstsheis on a date, preferably atBlackpool in an arcade.We want it to look as though the person holdingthe camera is her partner, whom she is on a date with. Also, the lyrics “I'msorry if I drove, your matches to my clothes” aretowards the end of the song. When the audience hears these, we are hopingto film shots such as a firebeing lit.This would symboliseher female empowerment and have connotations of war. As well as this,we want to filmour protagonistsettingfire to a pictureof her boyfriend and her to symbolisethe end of a relationship.This isthereason we want to use conceptual imagery in the video as even though it is abstract,itstill symbolisesand represents other ideas.To highlightthis,we have decided to filmshortshots of conceptual imagery that have connotations of memories and a pastrelationship.Theseshots will includepanningshots of the Eiffel Tower and various other places (such as the seaside) which will resembleflashbacks of dates the couples used to go on and the fun they had as a couple. We would also aimto use time lapseshots of cars and traffic which would represent the journey that the relationship had taken. The setting of the music video will bein a range of different places.For the performance sideof the music video, we will be filming ata Catfish and The Bottlemen concert in Manchester, located at The Ritz. The venue is situated next to Manchester Oxford Road which makes it easily accessiblefor those filming. For the conceptual sideof the music video we have decided to set itat numerous locations such as a beach,filming the waves. In addition to this,there will also befootage of Paris and the Eiffel tower to connote romance and a relationship.Finally,as thenarrativeis non-linearthere would also be various locationssuch as Blackpool and the beach to show flashbacksof places thatthe couplehad visited. There will be numerous characters in the music video who will appear atdifferent times depending on if the current shot is narrative,performance or conceptual.Duringthe performance shots we are hopingto have characters of the band from a range of different angles (for example high angleshots involvingthe crowd or low angleshots highlightingtheir instruments).The crowd shots will highlightthepopularity of the band, and give the video a more animated atmosphere to fit with the music.We areunaware of what costume the band will bewearing, but basingon their pastcostumes for their previous liveperformances and the fact that they are an Indieband, we can assumethey will bewearingmonochrome colours. This would be iconic for the Indie Rock genre, due to other bands (such as The 1975 and the Arctic Monkeys) also wearingthese clothes. For the conceptual imagery there will beno characters.For the performance sideof the video we aimto have one female character,aged 18,which will allowus to show her perspective on the break up. As we can control her
  • 2. costume, we plan on havingher wearingheavy make-up and Indiestyleclothing(checked shirt,doc martins, parker coat, curly hair etc) We have decided to have a medium frequency of Iconography in our music video. We are planningto include shots of the Eiffel Tower and Paris to connote love and romance. As Paris isfamously known as ‘The City of Love’, this will highlightthe love that the couple have shared in the past.We also havefootage of cars driving alongthe dual carriageway which connotes the journey through a relationship. In addition to this,we plan to filmfootage of flowers e.g. Roses, which arealso iconic for loveand romance. For the performance footage, we plan on havingclose-ups of the lead singer’s guitar and other musical items,such as the microphones, which are iconic for the Indiegenre. This would allowthe audienceto identify the genre in which the music is. To allowour music video to stand out, we aim to use both non-diegetic and diegetic sounds to allowthe narrativeof the story become more accessibleto the audience. For example, the track will play continuously without pauses,however at the beginningof the music video we aimto have our protagonist(Phoebe) speakingFrench, with English subtitles.This will beiconic as itlinksto our runningtheme of Paris and love. This will also introducethe title of the track,as she will say “Fallout”.To closethe music video, we pla n on having,Vann, the lead singer of Catfish and The Bottlemen shouting ‘Thank you’ to the audienceat the concert. However, if this doesn’t work, we have the alternativeending of the lead singer shouting ‘Thank you’, however itis directed towards the audiencefor watching the music video.