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THEME – Day 5
visual/verbal
verbal/visual Theme
Visual/Verbal –Visual/Verbal –
The tone of the theme’s message
dictates graphic design
presentation
& verbal development
verbal/visual Theme
THEME DEVELOPMENTTHEME DEVELOPMENT
Concept/Theme
Cover
Endsheets
Title/Last page
Opening/Closing
Divisions
Sidebars
verbal/visual Theme
VerbalVerbal
developmentdevelopment
Catch Phrase/Copy
Workbook pages 1-2
verbal/visual Theme
Word or PhraseWord or Phrase
based on eventsbased on events
List points of difference,
things that distinguish 2014-15
from 2013-14
verbal/visual Theme
WORD or PHRASEWORD or PHRASE
based on eventsbased on events
1. Shift to 9-period day
2. 45-minute classes
3. Go from 5A to 4A
4. Changing administration
5. iPads replace books, spiral notebooks &
pencils
EXAMPLE:
verbal/visual Theme
verbal/visual Theme
shift
Legacy High School
Mansfield, Texas
WORD or PHRASEWORD or PHRASE
verbal/visual Theme
ENDSHEETENDSHEETSIX-section book
verbal/visual Theme
TITLE PAGETITLE PAGE
shift
Legacy High School
Mansfield, Texas
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
DIVISION PAGESDIVISION PAGES
verbal/visual Theme
INSIDEINSIDE
verbal/visual Theme
CLOSINGCLOSING
verbal/visual Theme
1. Balance demands of work, studies, sports and
friends
2. Figure out new 8-period day
3. Keep up with papers, flashcards, lab write-ups
4. Deal with an over-sold parking lot
5. Push through snow to get to school
based on a conceptbased on a concept
EXAMPLE:
WORD or PHRASEWORD or PHRASE
verbal/visual Theme
TRY TO KEEP
UPRock Canyon High School
Highlands Ranch, Colorado
WORD or PHRASEWORD or PHRASE
verbal/visual Theme
ENDSHEETENDSHEETFIVE-section book
verbal/visual Theme
TITLE PAGETITLE PAGE
TRY TO KEEP
UPRock Canyon High School
Highlands Ranch, Colorado
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
DIVISION PAGESDIVISION PAGES
verbal/visual Theme
CLOSINGCLOSING
verbal/visual Theme
school prideschool pride
1. 5-years-old school
2. School visually lights up the valley
3. Passes the “test” against rival school
4. Students enthusiastically support teams
5. Athletic and academic achievement
6. Clubs & publications receive national
recognition
EXAMPLE:
verbal/visual Theme
WORD or PHRASEWORD or PHRASE
verbal/visual Theme
Shine
Glacier Peak High School
Snohomish, Washington
WORD or PHRASEWORD or PHRASE
verbal/visual Theme
ENDSHEETENDSHEETSIX-section book
verbal/visual Theme
TITLE PAGETITLE PAGE
Shine
Glacier Peak High School
Snohomish, Washington
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
OPENINGOPENING
verbal/visual Theme
DIVISION PAGESDIVISION PAGES
verbal/visual Theme
CLOSINGCLOSING
Theme day5 visual_verbal

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Theme day5 visual_verbal

Editor's Notes

  1. The theme is introduced on the cover with a theme logo that visually introduces the message. The design elements used to create the theme logo are carried over and expanded on the endsheets. The endsheets literally hold the book together. The endsheet design does the same thing by connecting the theme to the book. If the yearbook budget doesn’t allow for printing on the endsheet, coordinate the endsheet color with the cover.