The document discusses various types of alternative copy that can be used in writing stories for students. It suggests focusing on appealing to readers' emotions, including facts and figures, and becoming storytellers. Some of the alternative copy types mentioned include Q&A interviews, storytelling captions for pictures, using multiple short pieces on a single page, quotes, calendars, timelines, and interactive elements. The goal is to effectively convey information in an engaging format beyond traditional blocks of text.

2. • Most of your students can read.
Why write stories?Why write stories?
Our students don’t read themOur students don’t read them
• Most of them will read something
that interests them.

3. • Focus on whatFocus on what’s new’s new
• Appeal to readersAppeal to readers’emotions’emotions
• Include facts & figuresInclude facts & figures
Become storytellersBecome storytellers

4. Types of Alternative CopyTypes of Alternative Copy
Q & AQ & A
• Find a person with a story to tell.Find a person with a story to tell.
• Frame questions so there is a beginning,Frame questions so there is a beginning,
a middle and an end to the story.a middle and an end to the story.
• These are not random questions.These are not random questions.
The goal is to capture the person’s story.The goal is to capture the person’s story.

5. Q & AQ & A

6. Q & AQ & A

7. Types of Alternative CopyTypes of Alternative Copy
Story-telling CaptionStory-telling Caption
• Select a picture that will fascinate theSelect a picture that will fascinate the
readers.readers.
• Tell them more. Write a short featureTell them more. Write a short feature
story or relate an anecdotal, first-personstory or relate an anecdotal, first-person
account.account.

8. STORY-TELLING CAPTIONSTORY-TELLING CAPTION

9. Types of Alternative CopyTypes of Alternative Copy
MultiplesMultiples
• When there are too many things toWhen there are too many things to
cover and too few pages to cover them,cover and too few pages to cover them,
run multiple sports, clubs and classes onrun multiple sports, clubs and classes on
one spread.one spread.
• Write 3-5 sentences for each one &Write 3-5 sentences for each one &
include a GREAT quote.include a GREAT quote.

10. MULTIPLE ORGANIZATIONS

11. MULTIPLE ORGANIZATIONS

12. MULTIPLE CLASSES

13. MULTIPLE GROUPSMULTIPLE GROUPS

14. MULTIPLE GROUPSMULTIPLE GROUPS

15. MULTIPLE SPORTSMULTIPLE SPORTS

16. Types of Alternative CopyTypes of Alternative Copy
QuotesQuotes
• If 12 witnesses see the same event,If 12 witnesses see the same event,
each one will offer a unique perspective.each one will offer a unique perspective.
• Include quotes from a wide variety ofInclude quotes from a wide variety of
students.students.

17. OPINIONSOPINIONS

18.  OPINIONSPINIONS

19. FAVORITE MOMENT QUOTES

20. Types of Alternative CopyTypes of Alternative Copy
Day-by-dayDay-by-day
• This format provides a calendar-likeThis format provides a calendar-like
progression.progression.
• Include quotes from a wide variety ofInclude quotes from a wide variety of
students.students.

21. DAY-BY-DAYDAY-BY-DAY

22. DAY-BY-DAYDAY-BY-DAY

23. Types of Alternative CopyTypes of Alternative Copy
CalendarsCalendars
• Calendars offer a meaningful overview ofCalendars offer a meaningful overview of
a month or a season.a month or a season.
• Create a structure and then fill it withCreate a structure and then fill it with
facts, figures, quotes and pictures.facts, figures, quotes and pictures.

24. CALENDAR

25. CALENDAR

26. CALENDARCALENDAR

27. Types of Alternative CopyTypes of Alternative Copy
SubheadsSubheads
• Subheads break up long copy blocksSubheads break up long copy blocks
• Create a structure and then fill it withCreate a structure and then fill it with
facts, figures, quotes and pictures.facts, figures, quotes and pictures.

28. SUBHEADSSUBHEADS

29. SUMMARY SENTENCES

30. Types of Alternative CopyTypes of Alternative Copy
TimelinesTimelines
• Like day-by-day coverage, timelinesLike day-by-day coverage, timelines
capture the sequence of events.capture the sequence of events.
• The challenge is to fill the space withThe challenge is to fill the space with
meaningful quotes and photos.meaningful quotes and photos.
• Avoid the temptation to simply listAvoid the temptation to simply list
activities.activities.

31. TIMELINETIMELINE

32. TypesTypes of Alternative Copyof Alternative Copy
Magazine styleMagazine style
• This format features short copy with
photos on a variety of topics.
• Emphasis is on activities or events that
don’t dictate an entire spread.
• Content may or may not be related.

33. MAGAZINE

34. MAGAZINE

35. Types of Alternative Copy
How-toHow-to
• Use this format when explanations areUse this format when explanations are
either necessary or fun.either necessary or fun.
• Think of things that may need anThink of things that may need an
explanation.explanation.
• Make it fun.Make it fun.

36. HOW-TOHOW-TO

37. HOW-TO

38. Types of Alternative CopyTypes of Alternative Copy
InteractiveInteractive
• Have readers interact with the book.ve readers interact with the book.
• Magazines do it!Magazines do it!
• Let the subject matter and/or the themeLet the subject matter and/or the theme
direct your interactive strategy.direct your interactive strategy.

39. NTERACTIVENTERACTIVE

40. NTERACTIVE

41. Types of Alternative CopyTypes of Alternative Copy
DefinitionsDefinitions
• Every sport has a specialized language.Every sport has a specialized language.
• Classes also have technical vocabularyClasses also have technical vocabulary
that students may not be familiar with.that students may not be familiar with.

42. DEFINITIONS

43. DEFINITIONS

44. Types of Alternative CopyTypes of Alternative Copy
Linear Pull-outs withLinear Pull-outs with
QuotesQuotes
•Quick way to convey information.Quick way to convey information.

45.  LINEAR PULL-OUTS

46. LINEAR PULL-OUTS

47. Types of Alternative CopyTypes of Alternative Copy
Numbered ListsNumbered Lists
•Quick way to convey informationQuick way to convey information
• Breaks up traditional designBreaks up traditional design

48. NUMBERED LIST

49. NUMBERED LIST

50. Types of Alternative CopyTypes of Alternative Copy
InfographicsInfographics
•Quick way to convey informationQuick way to convey information
• Breaks up traditional designBreaks up traditional design

51. INFOGRAPHICS

52. INFOGRAPHICS

53. INFOGRAPHICS

54. Types of Alternative CopyTypes of Alternative Copy
HighlightsHighlights
• Emphasizes primary pointsEmphasizes primary points
• Allows for asidesAllows for asides

55. HIGHLIGHTS

56. Types of Alternative CopyTypes of Alternative Copy
IdentificationsIdentifications
• SimpleSimple
• Features a number of studentsFeatures a number of students

57. IDENTIFICATIONSIDENTIFICATIONS

58.  OTHER – Do whatever works.