The document discusses branding elements for a maroon and silver logo, including using lions to represent pride, bold and eye-catching fonts to convey power, and establishing a fun yet serious tone.

1. L I O N S
The Pride

2. M A R O O N
S I L V E R
C O L O R S C H E M E

3. A R E L O G O S

4. T H E T O N E W O U L D B E F U N
B U T S E R I O U S A T T H E A S M E
T I M E
T O N E

5. T H E F O N T S W I L L B E B O L D , E Y E
C A T C H I N G , A N D S O M E T H I N G
P O W E R F U L
F O N T S