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THEME – Day 2
theme covers
Theme Concept –Theme Concept –
the point of view used to tell the
stories of the year
Determines organization of book
Defines angles of stories & format of
presentation
Directs photographic coverage
Dictates graphic design presentation
covers Theme
THEME DEVELOPMENTTHEME DEVELOPMENT
Concept/Theme
Cover
Endsheets
Title/Last page
Opening/Closing
Divisions
Sidebars
covers Theme
VerbalVerbal
developmentdevelopment
Catch Phrase/Copy
Workbook pages 1-2
covers Theme
Word or PhraseWord or Phrase
based on eventsbased on events
List points of difference,
things that distinguish 2014-15
from 2013-14
covers Theme
 Using the key words, generate a list of
catch phrases & concepts.
-Use Idiom dictionaries
-Write everything down
-Start by defining each word
in the theme phrase
-Then paraphrase the phrase
 Consult other students, teachers,
yearbook experts for additional phrases
or concepts.
THE CREATIVE PROCESSTHE CREATIVE PROCESS —— BRAINSTORMINGBRAINSTORMING
covers Theme
Make an inventory of all pertinent facts
about the school.
Circle facts on the list that stand out.
Note similar items.
Identify key words.
THE CREATIVE PROCESSTHE CREATIVE PROCESS —— BRAINSTORMINGBRAINSTORMING
covers Theme
SCHOOL PRIDESCHOOL PRIDE
Better Yet
For All the Right Reasons
First & Foremost
You Can’t Ask for Anything More
Enough Said
Can You Top This?
One Better
Brag about school’s
reputation & accomplishments
covers Theme
Butler
Intermediate
High School
iconic
Bellaire
High School
SPLASH
Francis Lewis
High School
UNSTOPPA13LE
Claudia Taylor
Johnson High
School
I GO TO JOHNSON
whatchamacallie
(McCallie HS)
Still Waters Run Deep
(Stillwater HS)
South of the Border
(Southview HS, 6 miles S. of Michigan border)
Every Day is St. Patrick’s Day
(St. Patrick’s HS)
Ahs
(Abilene HS)
Consider playing on the name
of the school
SCHOOL NAMESCHOOL NAME covers Theme
Trinity
High School
triangle
Mounds View
High
mounds v i.e.w( )
A piece of cake (anniversary)
XXX-rated (30th
anniversary)
A Full House Beats 3 of a Kind (9th
grade added)
First Class (1st
graduating class)
Pay atTENtion (10th
anniversary)
A two for one special‐ ‐ (schools merge)
Fine Mess (construction)
Consider significant events
EVENTEVENT covers Theme
Reno
High School
SHIFT
Montverde
Academy
Centennial
Katy Junior
High School
THEN & now
Mililani
High School
THAT WAS THEN
THIS IS NOW
Ronald
Reagan
High School
est.
Don’t blink (small, one stop light)
A Little Off Center (street)
What’s the Catch? (on a lake)
Who’s on First? (on First St.)
Outstanding in Our Field (in a field)
Best in the West
Consider the school’s
unique location
LOCATIONLOCATION covers Theme
Oveido
High School
ONLY THE LOCALS
KNOW
McKinney
High School
we built this city
In the Red
It’s Not Easy Being Green
A silver sensation
Caught Red-Handed
Orange You Glad?
Red, White and You
A Horse of a Different Color
Consider using school colors
COLORCOLOR covers Theme
Northwest
Rankin
Middle School
TRUE COLORS
Texas City
High School
BOLD.
From Ray to Z (stingrays)
Good Knight!
We Speak Pirate or All in the Same Boat
Miners Allowed (the miners)
Great Scot! (Scottish highlanders)
A Horse of a Different Color (Mustangs)
MASCOTMASCOT
Consider using the school’s mascot
to brand the year
covers Theme
New Smyrna
Beach
Middle School
FEED THE FEVER
St. Petersburg
High School
High School FOR
DEVILS
R.B. Stewart
Middle School
bulldog STRONG
All Better Now
Inside Out
About Face
That’s Just the Half of it
First, the Good News
What Next?
Better Look Twice
Contrary to Popular Belief
WHOLE STORYWHOLE STORY covers Theme
Everything from A-Z
North Carolina
State
University
Celebrating 125
Years of NC State
Kofa
High School
TAKE NOTICE!
Shawnee
Mission North
High School
THINGS LEFT
UNSAID
NOTHING LEFT
UNDONE
Couldn’t Have Done it Without You
It Takes All Kinds
Your Guess is as Good as Mine
Don’t Even Think About It!
We Know You’re in There
For a Good Time Call
So?
Certain Restrictions May Apply
OVER THE TOPOVER THE TOP covers Theme
Tom C. Clark
High School
not everything fits
inside the book
BUT WE TRIED
Spring Forest
Middle School
Oh, Snap!
Depoali
Middle School
likes
Olympia
High School
punctuation.
Hillsborough
High School
#trending
Time Will Tell
From This Moment On
It’s About Time
24/7
On (mascot) Time
TIMETIME covers Theme
Texas
High School
‘til DAY IS DONE
Saginaw
High School
now
From Here to There
From Start to Finish
From the Ground Up
Every Step of the Way
Fast Forward
Full Circle
THE JOURNEYTHE JOURNEY covers Theme
Marcus
High School
thrive
Rebirth
Reinventing ourselves
Rekindling
Return to sender
A second look
Re-THEMESRe-THEMES covers Theme
Canton
Middle School
REFOCUS
a part
Beyond the obvioUS
2 sides to every story
a part of the whole
All together now
The is have it
The individual experience &
the collective experience
TOGETHER &TOGETHER &
APARTAPART
covers Theme
Admiral
Farragut
Academy
ABOUT FACE
Kiski Area
High School
blocked
Indian Trail
High School
LEAVE your
mark
Harvard
Westlake
School
COLLECTIONS
Great Falls
High School
i AM
Beneath the surface
We Know You Are In There
Read Between the Lines
Rumor Has It
Depth Perception
Tease them,
then show them what’s inside
PROBINGPROBING covers Theme
Akins
High School
IN & OUT
Saugus
High School
bit by bit
Seminole
High School
Beneath the
Surface
St. Thomas’
Episcopal
REVEAL
Suncoast
High School
caught up
Look Closer
Loud & Clear
Easier Said Than Done
Have You Heard?
Any Way You Look at It
Consider a first person approach
covers
TALK, LOOK & LISTENTALK, LOOK & LISTEN
Bonney Lake
High School
EXPRESS
YOURSELF!
Norman
High School
LOUD
Victory Lakes
High School
turn it up
Memorial
High School
see what I
mean?
Shawnee
Mission East
High School
AMPLIFY
Buffalo
High School
Open
Bold
Ready
Think Again
I Know Something You Don’t Know
Don’t Even Think About It
Something to Think About
ALL IN YOUR HEADALL IN YOUR HEADcovers Theme
Monta Vista
High School
state of MIND
John D. Horn
High School
STATE OF
MIND
Carlisle
High School
BE THE
CHANGE
Nine Lives
1st
& Ten
Eight is Enough
You Can Count on It!
One by One
SAFETY IN NUMBERSSAFETY IN NUMBERScovers Theme
Helena
High School
It all Adds up
The Archer
School
Archer Turns
seventeen
Deep Run
High School
MAKE IT
COUNT
Does it apply to your entire school
community?
Will it cover the ups & downs of the
school year?
Will students relate to the theme?
EFFECTIVENESSEFFECTIVENESS
APPLICABILITYAPPLICABILITY
APPEALAPPEAL
covers Theme
Theme day2 covers

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Theme day2 covers

Editor's Notes

  1. The theme is introduced on the cover with a theme logo that visually introduces the message. The design elements used to create the theme logo are carried over and expanded on the endsheets. The endsheets literally hold the book together. The endsheet design does the same thing by connecting the theme to the book. If the yearbook budget doesn’t allow for printing on the endsheet, coordinate the endsheet color with the cover.