This document discusses the writing process and provides guidance on establishing purpose, voice, and audience. It explains that writers should first determine their purpose by asking questions about their main point and desired effect. The document then outlines common writing types (narrative, descriptive, process, compare/contrast, argument) and their key characteristics. It emphasizes that voice and credibility are important, and that one must consider their audience to effectively reach them. The writing process involves defining these interconnected elements of purpose, voice, and audience.