This document provides guidance on developing an effective writing strategy by considering purpose, audience, and voice. It advises the writer to determine their purpose by asking questions about what they want to say and achieve. The writer should also consider their audience and adopt an appropriate voice. Different types of writing, like narratives, descriptions, examples, definitions, and arguments are discussed. For each type, key elements and structures are outlined. The document stresses tailoring the writing based on integrating considerations of purpose, audience, and voice.