Session presented at Institute of Fundraising National Convention in London, summer 2009

1. The Future of Fundraising in a Networked Society Bryan Miller Head of Strategy & Consumer Insight Cancer Research UK

2. The Big Picture The Future of Fundraising in a Networked Society

3. The Future of Fundraising?

4. The Future of Fundraising? Institute of Fundraising National Convention 2006 B.Miller. “Key trends that will shape how we fundraise by the end of the decade” (This illustration was a joke, by the way!)

5. The Future of Fundraising?

6. The Future of Fundraising

7. The Future of Fundraising in a networked society

11. The growing trust deficit

12. The personalisation of authority

13. Peer-to-peer advocacy is not new

14. But the Web 2.0 acceleration effect is

19. http://www.intelligentgiving.com/

20. http://dd.berkeley.edu/user/index.php

21. Don’t forget the importance of “offline peer-to-peer advocacy”* (*aka “Talking”) At most, 20% of peer-to-peer brand advocacy occurs online* *Keller Fay Group, 2008

22. What does this mean for the future of fundraising?

23. What does this mean for the future of fundraising? “ The future of advertising is to stop interrupting what people are interested in and to become what people are interested in” JWT

24. What does this mean for the future of fundraising? “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in”

25. The future of fundraising? R.I.P.?

26. Donor Fatigue? Recession? Compassion Fatigue? The future of fundraising? Fundraiser Fatigue?

27. Donor Fatigue? Compassion Fatigue? Recession? Fundraiser Fatigue?

28. Donor Fatigue? Compassion Fatigue? Recession? Fundraiser Fatigue?

29. I think we’re suffering from ‘ FFF ’ Fundraising Funnel Fatigue

31. Beating Fundraising Funnel Fatigue Flip the Funnel!

32. ‘ Donor get Donor’ recruitment? Direct Debit I My Charity

33. “ A new set of online tools makes this approach not just a possibility, but also an imperative for any organization hoping to grow. Give your fan club a megaphone and get out of the way.”* *Seth Godin. Flipping the Funnel http://www.sethgodin.com Peer-to-Peer fundraising

34. Peer-to-Peer fundraising The younger supporter segments display a greater willingness to tell others about their support for Cancer research UK And they are the ones using social media on a daily basis… Mid-age to Young Older

35. Peer-to-Peer fundraising = Community Fundraising 2.0

36. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

37. From Contact Lists to Communities First, find and map your online communities

38. From Contact Lists to Communities First, find and map your online communities

40. The burning question Go where people are - or bring them to you?

41. Donors are doing it for themselves

43. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

44. From Campaigns to Crowdfunding (and beyond…) The Web 2.0 word for what Community Fundraisers have always done!

45. Brand-specific Project Crowdfunding Sites http://myprojects.cancerresearchuk.org/

47. Kiva.org Cause-specific Project Crowdfunding Sites

49. Charity Crowdfunding ‘Supermarkets’ Globalgiving.com Multi-Cause Project Crowdfunding Sites

51. SeeTheDifference.org Multi-Cause Project Crowdfunding Sites

52. The rise of online “microphilanthropy”

53. The rise of online “microphilanthropy” “ Any small-scale activity or gesture that carries with it some intent to do good, has the effect of transforming communities for the better, and is facilitated by technology” Peter Deitz Founder of Social Actions “ This is more than just breaking down philanthropy into small pieces and moving it online. It involves an infrastructure that is fundamentally different and changes the way in which philanthropy takes place. One that far better reflects the new non-linear relationships that we now have with each other, with lots of points of entry, lots of feedback, and opportunities to change your role along the way” http://www.youtube.com/watch?v=_4e_eHf9tCA

54. socialactions.com

55. thepoint.com

56. allforgood.com

58. The burning question How do crowdfunding ‘supermarkets’ and microphilanthropy aggregation initiatives fit into your online strategy?

59. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

60. From Campaign Managers to Content Managers Commodity CONTENT Community

61. Where now? The burning question

63. We’re all in much the same boat! Givinginadigitalworld.org